In this episode of Referrals Done Right, Scott Grates is joined by Jason Zygadlo, founder of Build Your Own Brand, to discuss the transformative power of personal branding. Jason shares his unique approach to helping professionals and job seekers stand out in competitive fields through creativity, confidence, and meaningful relationships.

Key Takeaways:

• Personal Branding Essentials: Jason emphasizes the importance of building a unique personal brand that makes you memorable and valuable in your industry.
• Differentiating Through Video: Learn how personalized video messages can set you apart from the competition and create a lasting impression on potential clients or employers.
• Overcoming Imposter Syndrome: Jason provides practical tips for breaking free from self-doubt, helping listeners approach new opportunities with confidence and clarity.
• Using LinkedIn Strategically: Jason explains how to use LinkedIn to connect with the right people, build professional relationships, and leverage your network to reach career goals.
• Creating a Legacy Binder: For students and professionals alike, Jason introduces the idea of a “legacy binder” to document achievements, recommendations, and experiences that validate your unique value.

Tune in to gain actionable insights on building an authentic personal brand and using innovative techniques to stand out in any industry.

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Episode Markers:
(0:00) - Intro & Overview
(0:50) - Show Start
(2:35) - Diagnosis & Shifting Perspective
(7:05) - Becoming Unique & Memorable
(9:20) - Personalized Videos
(12:05) - Power of Video
(20:50) - Influence on Publisher Decision
(22:50) - Starting Client Process
(23:35) - Leveraging Linkedin
(26:05) - Small Business Owner Example
(31:20) - Creative Tactics
(33:50) - Jason's Company
(37:20) - What Did You Do That You Didn't Have to Do?


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Scott Grates' Links:
Referrals Done Right Book Pre Sales - https://www.referralsdonerightbook.com
Referrals Done Right FB Group - https://www.facebook.com/groups/296359076662332
Insurance Agency Optimization - https://www.agencyoptimization.com
Scott Grates Website - https://www.scottgrates.com
Love Living Local - https://www.instagram.com/lovelivinglocal315
Scott's FB - https://www.facebook.com/scott.grates.1
Instagram - https://www.instagram.com/scottgrates

Jason's Links:
Website - https://www.careercoachbyob.com
Personal Linkedin - https://www.linkedin.com/in/jason-a-zygadlo-9051311
Company Linkedin - https://www.linkedin.com/company/careercoachbyob
Instagram - https://www.instagram.com/careercoachbyob
Facebook - https://www.facebook.com/people/Build-Your-Own-Brand-Career-Coach/61552421195690/

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The Referrals Done Right Podcast is sharing the secrets to creating infinite opportunities to grow your small business. Hosted by Scott Grates.