On this episode, Alyssa talks with Cass D'Alessandro, the founder of Loving Life with Cass, a brand dedicated to inspiring people to live lives they truly enjoy. Cass shares her journey from a decade-long career in a different field to building her brand and becoming a freelance marketer. She discusses the importance of following one's passion, the process of creating her unique journals, and offers advice for entrepreneurs on gaining clarity and setting goals.

Key Takeaways:

1. Following Your Passion: Transitioning from a stable career to a passion-driven business requires courage and a deep understanding of what truly makes you happy. How to: Reflect on what brings you joy and find ways to incorporate it into your business.
2. The Power of Journaling: Journaling can be a therapeutic tool that helps entrepreneurs gain clarity, set intentions, and reflect on their progress. How to: Start with guided journals that provide prompts to ease into the habit.
3. Balancing Business and Passion: Cass realized she loved traveling but not working while traveling, which led her to pivot her business focus. How to: Identify aspects of your business that align with your personal values and make necessary adjustments to avoid burnout.
4. Self-Taught Skills and Entrepreneurship: Gaining skills through self-taught methods and practical experience can be just as valuable, if not more, than formal education. How to: Embrace continuous learning and leverage your unique experiences to build your business.
5. Conducting Life and Business Audits: Regularly assessing different areas of your life and business helps identify what you love and what you dislike. How to: Create a detailed pros and cons list to understand your current state and make informed decisions about future changes.

Website: https://lovinglifewithcass.com/
Instagram: https://www.instagram.com/cassrose/ Amazon Journals & More: https://linktr.ee/cassrose

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