• 38 - Creating a world-class B2B SaaS brand (with Ling Koay, Chief Brand Officer at Oneflow)

  • Sep 24 2024
  • Length: 48 mins
  • Podcast

38 - Creating a world-class B2B SaaS brand (with Ling Koay, Chief Brand Officer at Oneflow)

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  • Summary

  • Ling Koay started as the first marketer at Oneflow and has been with the company for 7 years, during which Oneflow went public while Ling built the marketing function. Ling has a strong passion for brand and that's what this episode is all about!

    On this episode we talk about:
    - When should B2B companies invest in brand?
    - Is there a scenario where brand doesn't matter?
    - What goes into a brand and how to get the founders onboard?
    - How to approach a rebrand? How much time and budget should one allocate?
    - How do you measure your brand?

    🌍 Join our community of 700+ European B2B Marketers on drivingdemand.carrd.co
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