• 37 - ABM: Expectations vs Reality (with Yulia Olennikova, Head of Marketing at N.Rich)

  • Mar 15 2024
  • Length: 33 mins
  • Podcast

37 - ABM: Expectations vs Reality (with Yulia Olennikova, Head of Marketing at N.Rich)

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  • Summary

  • Yulia Olennikova started out as the first marketing hire at N.Rich and before that she did 7 years at SEMrush. She's deeply passionate about ABM and is currently documenting their journey of building the go-to-market motion for an ABM platform.

    On this episode we talk about:
    - How do you start building out an ABM program?
    - How do you define your ICP?
    - How do you plan the actual campaigns?
    - How do you measure success?

    🌍 Join our community of 700+ European B2B Marketers on drivingdemand.carrd.co
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