Pinterest has emerged as a powerful tool for businesses looking to drive traffic to their websites and grow their online presence. You can leverage Pinterest for business success. Learn different Pinterest marketing strategies, common pitfalls, and practical advice for getting the most out of the platform.

Pinterest should be viewed not as a social media platform but as a search and discovery engine, much like Google, with a visual twist. Users flock to Pinterest for ideas and inspiration rather than for social interaction. This key distinction sets it apart from platforms like Instagram, where the emphasis is on social engagement. Think of Pinterest as a library where people come to curate their own lives, in contrast to Instagram's bar-like atmosphere where social interaction is the focus.

For businesses that thrive on web traffic—be it for leads, ad income, or other revenue streams—Pinterest can be an invaluable tool. However, its utility varies depending on the nature of the business. For instance, local businesses that rely on a community presence may find Pinterest less effective due to its broad, global reach. Conversely, businesses with a national or international audience can significantly benefit from Pinterest's traffic-driving capabilities.

Many businesses invest years into Pinterest, posting content religiously, and still need help to see significant conversions. The cold nature of Pinterest's audience means that engagement and growth can be slow, often taking six to nine months to see substantial results. While warmer traffic sources like podcasts and summits may yield faster growth, the cold traffic from Pinterest signifies a different kind of success. Given the platform's unique audience behavior, even achieving a steady trickle of email sign-ups from Pinterest is notable.

Kate Ahl is the owner and founder of Simple Pin Media, a Pinterest management and marketing agency. Her company has worked with over 1000 Pinterest accounts over the last 10+ years. Their goal is to help business owners understand how to leverage the platform to grow their email list, find cold leads, and make more sales. Kate is a Pinterest speaker, teacher, podcaster, and strategist.

Simple Pin Media Website

Additional Resources

Learn more strategies to grow your business without social media by downloading the free eBook 10 Strategies to Grow your business without Social Media

Grow Your Business without Social Media

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