Steven Sashen is the visionary, marketer, and CEO of Xero Shoes. He is a Masters All-American sprinter (one of the fastest men over the age of 50 in the US) and former All-American gymnast. He was also a professional stand-up comic, cognitive psychology researcher, and taught Tai Chi and Zen Archery. He started Xero Shoes after drawing inspiration from reading Born to Run and experiencing first hand the power of running barefoot. It wasn't until he suffered constant running related injuries in regular shoes when he was recommended by a friend to read Born to Run and noticed that running barefoot eliminated his injuries. He looked to the Tarahumura Runners and developed his very own huaraches running sandals. From there, well the rest is now history as Xero Shoes were soon after created for everyone to now engage in the barefoot experience.

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