How long should your episodes be? What’s the best format for growth? Plus... the single most important decision you can make if you want to grow.

Before you launch a new show, you have to make a number of creative decisions that set the course of your show.

Will you do an interview, solo, or co-hosted show? How long should your episodes be? How often will you release new episodes? And who is this actually for?

These structural decisions tend to get made once, sometimes without much thoughts… but they cast a long shadow over the growth potential of your show forever.

So how do you ensure you’re making decisions that align with your goals and give you the best chance at success?

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Topics Covered

00:00 Intro

00:53 How much does a podcast's structure matter in terms of its success?
03:26 Breaking down our recent episode length experiment
10:12 A better question than “how long should my episodes be?”
19:03 Which show format is best for growth?
23:48 The impact of podcast format for success and audience growth
25:22 What makes for a great interview show?
25:43 The art of crafting compelling interview shows
29:45 What makes for a great solo podcast?
33:31 What makes a great co-hosted show?
37:01 How we would design a show to get to 50k downloads/episode

⭐️ Get a free podcast marketing audit with personalized recommendations to help you grow: https://podcastmarketingacademy.com/audit ⭐️

Resources

Akimbo
You're Wrong About
How I Write
Essay - Hide Your Work
Tanner Campbell - Practical Stoicism
Pod Save America podcast
All In podcast

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