2Bobs—with David C. Baker and Blair Enns

By: David C. Baker and Blair Enns
  • Summary

  • Conversations on the art of creative entrepreneurship with David C. Baker and Blair Enns
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Episodes
  • Who Should Set Prices?
    Feb 26 2025

    As Blair continues to encourage expert practice owners to price the client and not the service, he and David discuss the pros and cons of four levels of pricing authority they should be thinking about within their firm, instead of just assuming pricing responsibility automatically defaults to a specific role or job title.

    Links

    “Who Should Set Prices In Your Firm?” written by Blair Enns for WinWithoutPitching.com

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    41 mins
  • 10 Reasons a Buyer Might Want Your Firm
    Feb 12 2025

    David thinks principals should build their firms as if they were going to sell it while Blair’s advice is to run it as if you’ll never sell it. Being aware of options as your firm matures can give you the leverage you might need in negotiations.

    Links

    “Ten Reasons Firms Are Bought” by David C. Baker for punctuation.com

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    33 mins
  • To Standardize or Customize
    Jan 29 2025

    Through the process of writing his latest book, Blair's thinking has evolved on whether or not firms should resist the urge to productize their services as they work to creatively meet the unique needs of each client.

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    36 mins

What listeners say about 2Bobs—with David C. Baker and Blair Enns

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Great insights, fun stories

This podcast has great business insights from the hosts’ years of experience with the fiddle caddie of the business world. I love the little stories they tell and the lessons they share from them. I’d recommend this podcast to anyone who wants to learn more about the realities of service businesses, and especially to “enginerds” like myself.

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Two creative, professionals worth listening to

Entrepreneurs, creatives, problem solvers. Both Blair and David have written multiple books. a few of which I own, and they are very insightful. Their podcast covers many topics that they both touch on in their books and explore many creative, expert problems as business owners. Well worth listening to.

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