As we look to 2025, our panel addresses the most pressing issues that dominated 2024—rising operational costs in construction, real estate, and electricity; high-interest rates impacting growth; and labor shortages making it difficult for operators to retain staff and manage expenses. The discussion offers strategies that fitness operators can adopt to offset these pressures, from creative real estate solutions to optimized staffing practices and operational efficiencies.

With predictions complicated by ongoing economic instability, we discuss how technology might help stabilize the sector in 2025. From AI-driven solutions enhancing personalized member experiences to automated systems that improve efficiency, tech advancements may offer some relief. Our guests also weigh in on how technology might lead to more mergers and acquisitions, helping operators scale and access broader member demographics.

Topics like the growing importance of gyms as “third spaces” and the potential of GLP-1 medications in the fitness landscape show how fitness businesses are expanding their focus beyond traditional health and wellness. The episode provides a full view into how operators can incentivize physical activity, adopt new technologies, and refine financial strategies to thrive in a dynamic industry.

This episode is essential viewing for fitness business executives, investors, and operators seeking data-driven insights and strategic guidance on navigating 2025.