This episode features an in-depth discussion about event marketing and networking, primarily in the context of Space Communications Alliance. Lukasz Wilczynski, the president of SCA, shares his marketing tactics, giving insights on booth optimization, speaker interactions, branding, and visibility. He emphasizes the value of strategic planning, internal communication, and diligent preparation for events. Lukasz also advises his experiences attending international conferences, highlighting the significance of local considerations and sustainability in planning.

This episode, we are joined by the talented David Delany, Chief Creative Officer at Perihelion: the creative agency for the space sector, based in Vienna and one of the founding members of the SCA.

David’s background is in video animation and in his role at the agency he spends a lot of time using different types of animation techniques as a compelling storytelling device to help brands drive their business and engage audiences.

In this 20 minute discussion we talk to David about his creative pursuits and how it paved the way for his career in animation, heading towards the corporate world rather than Disney and his love for storytelling.

We also explore the seven different archetypes of storytelling and how these may or may not be implemented in all corporate storytelling methods today. Fascinating!

Today we are delighted to welcome Dr. Emma Gatti, the editor-in-chief of SpaceWatch.Global once again, who we enjoyed talking to so much last time that we ran out of time!

Last episode we discussed the differences in scientific writing and the simplification of language for the general public, as well as the hierarchy and need for diversity in the scientific community amongst other things, all topics that Emma is very passionate about.

This episode we uncover her views on key issues she's recently written about at SpaceWatch.Global and how media and technology should better use its powers as a tool to do the right thing.

We discuss issues like
- Space debris and 'lack' of space
- Geopolitical equilibrium and the militarisation of space
- Application of space technology for earth and sustainable issues for climate, agriculture

Her passion clearly comes across in her editorial choices... its fascinating and inspirational.