• #20 : Acquiring Patient Social Networks

  • Jan 12 2025
  • Length: 5 mins
  • Podcast

#20 : Acquiring Patient Social Networks

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  • Summary

  • Swoop, an AI-driven healthcare marketing business, acquired MyHealthTeam, a company that runs condition-specific online patient communities1. MyHealthTeam has over 60 communities, some with over 100,000 members, focused on chronic and rare diseases. These communities feature articles, Q&A sections, and patient conversations. Swoop intends to use this acquisition to enable pharmaceutical companies to engage with patients, scale patient reach, and generate first-party data2. Swoop's offerings include marketing to healthcare professionals and consumers, and planning and tracking TV campaigns. The integration of MyHealthTeam into Swoop's business is intended to enhance its marketing capabilities

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