n this episode, we dive into how Pinot Noir is making a surprising appearance in Bordeaux, as France anticipates one of its smallest vintages since WWII. We also discuss extravagant wine news, including €120k Petrus sangria and London’s Champagne and hot dog sensation. Explore the rise of the world’s strongest beer, the growing popularity of non-alcoholic draught options, and the latest innovation in alcohol-free spirits. Plus, we cover the campaign for responsible wine enjoyment, Heineken's safe driving initiative, and how AI is shaking up the beverage industry.

Alexander Gottschalk (https://www.linkedin.com/in/alexander-gottschalk-641838223/)

Shownotes:

(00:00:00) Blame it on the weatherman

(00:01:37) Pinot Noir Makes Waves in Bordeaux

https://www.wine-searcher.com/m/2024/09/bordeaux-leans-into-pinot-noir

(00:04:36) France awaits smallest vintage since WWII

https://www.thedrinksbusiness.com/2024/09/france-to-produce-one-of-smallest-vintages-in-a-century/

(00:07:02) Bottles of Petrus used to make €120k sangria

https://www.thedrinksbusiness.com/2024/09/bottles-of-petrus-used-to-make-e120k-sangria/

(00:08:54) Champagne & Hot Dogs Take London by Storm

https://www.thedrinksbusiness.com/2024/09/hot-dog-popup-london-champagne-hotspot/

(00:11:28) World's Strongest Beer Hits 75% ABV

https://www.thedrinksbusiness.com/2024/09/is-this-the-worlds-strongest-beer/

(00:13:04) Non-Alcoholic Draught Beer Is Gaining Increasing Popularity

https://www.just-drinks.com/features/whats-the-pull-for-non-alcoholic-draught-beer/?cf-view

(00:16:28) Harvard Researchers and Leading Statistician Stand Up to the WHO

https://www.meiningers-international.com/wine/insights/harvard-researchers-and-leading-statistician-stand-who

(00:20:50) Promoting Balance: Campaign for Responsible Wine Enjoyment Begins

https://www.der-winzer.at/news/2024/09/kampagne-fuer-mode-raten-weingenuss.html

(00:21:46) Big brands dominate the no-lo sector

https://www.thespiritsbusiness.com/2024/08/alcohol-brands-dominate-low-and-no-conversations/

(00:24:39) Seedlip founder opens new non-alcoholic distillery

https://www.thespiritsbusiness.com/2024/09/seedlip-founder-creates-non-alc-spirits-from-wood-sylva/

(00:26:58) The Ultimate Niche: Alcohol-Free Sparkling Orange Wine

https://www.trendhunter.com/trends/sparkling-orange-wine

(00:29:01) F1 Star Backs Heineken's Safe Driving Simulator Initiative

https://www.winebusiness.com/news/article/292285

(00:30:58) Diageo launches Generative AI experience

https://www.thedrinksbusiness.com/2024/07/diageo-launches-generative-ai-experience/