In this week's episode, we dive into some of the biggest and most intriguing wine stories. The ProWein Business Report reveals a growing interest in digital tools and AI in the wine industry. Austria leads the world in organic wine production, while major players like Constellation Brands and Chapel Down report drops in sales.

In the realm of controversy, Pernod Ricard ends its sponsorship with PSG amid protests, and a court ruling declares that faulty natural wine is not a crime. Meanwhile, a New Yorker is suing his ex-wife for destroying his $600,000 wine collection.

On the brighter side, Hungary launches a marketing campaign in South Korea, Prosecco partners with AirBnB to boost wine tourism, and celebrity-backed wine brands are growing faster than ever. Oh, and Champagne Duval Leroy just got a tattoo - yes, you read that right!

Alexander Gottschalk (https://www.linkedin.com/in/alexander-gottschalk-641838223/)

Shownotes:

(00:00:00) Intro

(00:04:29) ProWein Business Report reveals growing interest in digital tools in the wine industry

https://www.meininger.de/wein/handel/wie-viel-ki-fuer-die-weinbranche

(00:09:37) Austria Leads the World in Organic Wine

https://www.oesterreichwein.at/presse-media/pressetexte/news/article/oesterreichs-bio-weinbauflaeche-so-gross-wie-nie

(00:11:38) Constellation Brands sees drop in wine & spirits sales

https://www.thedrinksbusiness.com/2024/09/constellation-takes-2-5-billion-hit-on-wine-and-spirits/

(00:12:40) Chapel Down sees sales drop in 2023

https://www.thedrinksbusiness.com/2024/09/chapel-down-blames-off-trade-challenges-for-profit-drop-as-ceo-exits/

(00:14:13) Pernod Ricard drops sponsorship with PSG after huge protests

https://www.thedrinksbusiness.com/2024/09/pernod-ricard-drops-psg-deal-amid-controversy/

(00:16:34) Faulty natural wine is not a crime, court says

https://www.meiningers-international.com/wine/news/natural-wine-not-crime

(00:18:47) New Yorker sues ex wife for destroying his $600'000 wine collection

https://www.independent.co.uk/news/world/americas/investment-wine-new-york-ski-house-divorce-lawsuit-b2607104.html

(00:21:47) Champagne Duval Leroy gets tattooed

https://www.thedrinksbusiness.com/2024/09/champagne-duval-leroy-gets-tattooed/

(00:22:41 ) Wines of Hungary launches marketing campaign in South Korea

https://www.thedrinksbusiness.com/2024/09/wines-of-hungary-launches-south-korea-campaign/

(00:24:26) Prosecco region partners with AirBnB to boost wine tourism

https://winenews.it/en/bookings-soar-in-veneto-vineyards-agreement-between-prosecco-docg-hills-and-airbnb_535348/

(00:26:29) Celebrity backed brands grow significantly faster than normal ones

https://www.theiwsr.com/how-impactful-are-celebrity-backed-brands/