• #19 - Building Powerful Healthcare Brands: Insights from Industry Leaders

  • Jul 16 2024
  • Length: 42 mins
  • Podcast

#19 - Building Powerful Healthcare Brands: Insights from Industry Leaders

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  • Summary

  • Our guests:

    • Linda Smith, VP Marketing & Communications at ProgenyHealth
    • Boh Hatter, Partner & CMO at Sage Growth Partners
    • Sara Strom, VP Marketing at twenty30 health


    In this episode, we discussed:

    • Personalization and Mission-Driven Branding: Emphasize the importance of tailoring messages and having a strong mission.
    • Employee Advocacy: Utilize employee and leadership voices to amplify the brand.
    • Creative Resurgence: Creativity and storytelling in branding are making a comeback.
    • Measurement and Internal Advocacy: Assessing brand health through proxies like sales and using internal advocacy.
    • Foundational Content: Invest in a strong piece of thought leadership content as a cornerstone of your branding efforts.

    Learn more about each Guest Company!
    ProgenyHealth https://www.progenyhealth.com/
    Sage Growth Partners https://sage-growth.com/
    twenty30 health https://twenty30.health/


    Our sponsors for this episode are:
    Sage Growth Partners https://sage-growth.com/
    Quantum Health https://quantum-health.com/
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