• 19 - Blockchain and the Future of Advertising w/ Peter Jonas of Thirdwave

  • Jan 15 2025
  • Length: 1 hr
  • Podcast

19 - Blockchain and the Future of Advertising w/ Peter Jonas of Thirdwave

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  • Summary

  • Peter Jonas has had a fascinating journey through the tech world. A former executive at Facebook, Uber, and Compass, he went from launching Facebook’s mobile app install product to co-founding his own company, Thirdwave, which gives developers and businesses deep insight into user behavior with blockchain data.

    In this episode, you'll discover:

    Why Web3 wallet IDs have the potential to revolutionize ad targeting

    Parallels between the early days of mobile app installs and the current blockchain market

    The power of small teams for avoiding bureaucracy and providing quality service

    The importance of simplicity and elegance in branding


    Connect with Peter:

    https://www.linkedin.com/in/pbjonas/

    https://thirdwavelabs.com/

    Connect with Bryan:

    https://www.linkedin.com/in/bryankaras/

    https://bryankaras.com/

    Looking for quality digital marketing talent? Connect with Bryan's team at GrowTal. https://www.growtal.com/

    Looking to solve your toughest marketing challenges? Connect with Bryan's team at Playbook Media. https://www.playbookmedia.com/


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