Today’s guest is Kelly McSweeney, a content marketing writer. Kelly works from her home office in Massachusetts with a small dog by her side. She has been a self-employed writer for nearly eight years, with clients that include research institutions, big tech companies and marketing agencies. Kelly explains cutting-edge science and emerging technology to intelligent, curious audiences. In recent years, she has added writing video scripts and moderating webinars to her services, which is today’s topic.

In this episode, we talk about:

• The micro services freelancers can provide as a part of the video creation package.
• How Kelly learned the unique style of writing video scripts.
• How script writing is more collaborative and creative than writing articles.
• The length of projects and time involved.
• The different types of videos.
• Working with a video producer (whether freelance or from an agency).
• How to charge and the challenge with a longer pay cycle.
• What to consider when creating the scope of work.
• How to find clients.
• What moderating webinars entails.
• The qualities a good moderator needs.
• How generative artificial intelligence is affecting content marketing.

Biz Bite: Use mind mapping to brainstorm.

Resources:

• Support Deliberate Freelancer at Buy Me a Coffee
• Deliberate Freelancer Facebook group
• Kelly’s website
• Kelly on LinkedIn
• Episode #106 of Deliberate Freelancer: How to Use Video to Connect with Your Audience, with Anita Kwan
• Connect with Melanie on Threads @MelEdits_DC
• Connect with Melanie on LinkedIn