• 17 - Performance Branding 101 with your host, Bryan Karas

  • Dec 18 2024
  • Length: 23 mins
  • Podcast

17 - Performance Branding 101 with your host, Bryan Karas

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  • Summary

  • Are click-based attribution models holding your marketing strategy back?

    In this special solo episode, Bryan introduces a new Playbook Media service called performance branding: a game-changing approach that shifts marketing dollars from traditional low-funnel spending to educating consumers earlier in the buying cycle. The end result? Higher conversion rates and better customer loyalty.

    Discover:

    • The evolution of marketing, from traditional brand spend to direct response (DR) advertising

    • The limitations of click-based attribution models, and what you should be doing instead

    • How performance branding improves storytelling and reach to drive conversions

    Connect with Bryan:

    https://www.linkedin.com/in/bryankaras/

    https://bryankaras.com/

    Looking for quality digital marketing talent? Connect with Bryan's team at GrowTal. https://www.growtal.com/
    Looking to solve your toughest marketing challenges? Connect with Bryan's team at Playbook Media. https://www.playbookmedia.com/
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