Want to improve your learners' experience of your course?

Get them to remember your course content? Teach complex concepts in a framework that makes sense to them?

When learners have a good experience, they return for more. As a marketer, that's what you're hoping for!

Course designer Lisa Yoder shows us why and how to incorporate stories into course design. Even if (like me) you already have successful courses out there, she shows us surprising ways to build your course with stories.

This episode goes a little longer than most episodes in this podcast -- and it's packed with information. I was busy taking notes myself.

You will learn:

...How university courses differ from entrepreneurial online courses

...How some courses are done better online vs. in person

...What Is course design (especially backwards design)

...3 ways you can use stories in course design

...A surprising way to use “non-examples” to figure out a pattern

...Why it’s important to Identify your “why” as a course creator

...Putting together the why, how, and what

...How “running analogies” can pull your course together in a meaningful way (Lisa illustrates with examples of hiking)

...A sneaky but effective way to tap into an audience's world to introduce them to a new concept (this comes after 24:00, so keep listening!)

...The role of chunking in the way we learn

Books mentioned by Lisa:

Understanding by Design book Grant Wiggins and Jay McTighe

Brain Rules (Updated): 12 Principles for Surviving and Thriving at Work, Home, and School by John Medina

Where you can fnd Lisa:

Website: https://connectedcoursedesigns.com/

Register for the free Summit-First Framework Course at:

https://connectedcoursedesigns.com/summit_first_framework_free/

Email: Lisa@ConnectedCourseDesigns.com

Cathy’s course on course design: 5 steps to a profitable course

Cathy's website: https://CathyGoodwin.com