• 157 Telling a Big Story. To Illustrate a Small Concept

  • Sep 26 2024
  • Length: 12 mins
  • Podcast

157 Telling a Big Story. To Illustrate a Small Concept

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  • Summary

  • Have you ever heard a story that was so memorable you couldn't forget it? A story that taught you a hard lesson -- but made you smile at the same time?

    This week I'm doing something a little different. I've collected three of my favorite stories that appear over and over again.

    I see them in business books, in blog posts, in articles, and in speeches. And yet they're not about business.

    These are iconic stories. We "get" them right away...and we don't easily forget them.

    Ideally, you'll come up with your own iconic story...but in the meantime, use one of these. Or collect iconic stories and use them as needed...not too much, but for special effect.

    This episode has 3 special stories that seem perfectly suited to teaching their lesson. I explain why I think these stories work--the magic ingredients they pull together.

    In effect, these stories are about concepts. I explain concept stories in my ebook on storytelling, Grow your business one story at a time.

    Learn about my flagship consulting program, the Strategic Intensive.

    Tell your own branding story: a DIY course.
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