Numbers can be extremely powerful when you know how to use them -- and sooner or later you have to use them. You use numbers in your stories and also in your copywriting, especially on sales pages.

The way you present your numbers can make your price seem small and your outcomes seem large. You can also seem to presenting honest results rather than made-up, imaginary numbers.

In this short episode you will discover…

…how to make prices seem small and results seem large

…how your numbers can make an outcome seem more realistic (at least some people think so)

...the common numbers bias that can influence medical decisions

…why you should pay more attention to value than to price

...the value vs. price tradeoff that we all face (and the ethical decisions we face as a result)

Book mentioned: Random acts of medicine by Anupam B. Jena and Christopher Worsham

Resources:

The Strategic Intensive: My consulting program that takes your marketing forward on a two-week sprint. We can choose your story, review your numbers, and find assets you didn’t know you had.

Copywriting with Stories: A self-paced video course to put persuasive copy around your carefully curated stories. If you want to make your content more interesting, this is your course.

FREE: 7 Copy Tips To Jumpstart Your Sales.