How to be natural and be more compelling in telling your story is the speciality in the house for September Smith. Today, she will drop by to tell us how to find our own story and craft it in an engaging and memorable way to our audience. She will then talk about the value of podcasts and why we should start our own right now. We should also guest on other podcasts, September recommends, since they are great avenues to share our story. 

In this Episode:

[00:01 - 04:17] Opening Segment

• Let’s get to know September Smith 
• Her jump from mechanical engineering to brand consultancy

[04:18 - 11:51] The Foundation of Communication in a Business 

• The hardest story to tell is your story 
• How to start then? 
• The basis of all business communication

[11:52 - 21:29] The Value of Podcasts 

• Why you should start your own podcast now 
• What you should know about podcasts
• The truth behind podcast guesting 

[21:30 - 26:00] Getting Your Message Across  

• September tells us the story behind her podcast 
• Link below
• The power of getting your message across

[26:01 - 33:30] A Lesson on Code-Switching

• The conversation that left you with the most impact
• Her conversation with her colleague on code-switching 
• What communication skill would you have wanted to learn sooner?
• Ability to flawlessly change from one language to another 
• The best communicator you know
• Golda Meir

[33:31 - 34:57] Closing Segment

• Connect with September!
• Links below 
• Final words from me

Tweetable Quotes:

“Just because you’re not the best person in the world for it, if you’ve got that thing that clicks with the client that needs you, that is 50% of the communication of the value of what you are bringing.” - September Smith 

“Really quickly, you have to establish, ‘Okay, What’s the problem that we’re gonna be talking about?’” - September Smith

Resources Mentioned: 

• FREE e-course to master body language and micro-expressions to boost your EQ by 10% and sales by 20%. Check it out here. 
• Book: Building a StoryBrand

Email sseptember2007@gmail.com to connect with September. You can also get in touch with her on LinkedIn, Facebook, Instagram, and YouTube. Check out her website to know more about her work and listen to her podcast, She’s All That...