In this episode of '11 Minutes with Octane11,' hosts Dan Rosenberg and Stephany Lang discuss the challenges of B2B marketing measurement and ABM reporting with Paul Knegten, a veteran CMO. They explore why B2B measurement is more complicated than it should be and the importance of personalized, non-automated approaches in effective marketing strategies. This episode offers concrete insights and real-world examples from Paul's extensive experience.

00:33 Season Focus: ABM Reporting

01:24 Guest Introduction: Paul Knegten

02:02 Challenges in B2B Marketing

02:35 Comparing B2B and B2C Marketing

03:38 Simplifying Marketing Processes

04:50 The Role of Data in Marketing

08:14 Critique of Marketing Automation

14:16 Personalized Marketing Strategies

16:58 Conclusion and Future Episodes

In this episode of '11 minutes with Octane11,' hosts Dan Rosenberg and Stephany Lang talk with LinkedIn’s Sanjay Vasudev, a digital advertising and marketing expert with over 20 years of experience. They discuss challenges and solutions in B2B marketing, the role of data-driven approaches and AI in targeting, sales and marketing alignment, as well as Octane11’s recent LinkedIn integration. Sanjay also shares a recent personal win and LinkedIn’s Measurement Maturity Index.

00:32 Guest Introduction: Sanjay Vasudev

01:39 Sanjay's Career Journey

03:56 Challenges in B2B Marketing

07:05 Top Tips and Tools for ABM

11:26 Personal Insights and Wins

12:24 LinkedIn’s Measurement Maturity Index

14:21 Conclusion and Key Takeaways

In this 16th episode of '11 Minutes with Octane11,' Dan Rosenberg and Stephany Lang sit down with Emilie Lee, a B2B analytics expert from Just Global. Emilie shares her journey, insights on B2B marketing challenges, AI's impact, and her passion for fighting Alzheimer's. Tune in for strategies on brand building, overcoming industry norms, and the importance of comprehensive roadmaps.

00:31 Guest Introduction: Emily Lee

00:56 Emily's Career Journey

01:46 AI Implementation at JustGlobal

02:16 Challenges in B2B Marketing

03:28 Effective Tools and Tactics

05:09 Common Mistakes in B2B Marketing

06:36 Wish for a B2B Marketing Tool

07:34 Recent Wins and Personal Passions

08:59 Frameworks for Decision Making

11:17 Conclusion and Key Takeaways

Related Links:

- Just Global https://justglobal.com/

- Alzheimer's Association (Illinois Chapter) https://www.alz.org/illinois
- Donate to Emilie’s Walk to End Alzheimer’s: https://act.alz.org/site/TR/Walk2024/IL-Illinois?px=12219811&pg=personal&fr_id=17588