• 1. The First Step of Strategic Marketing

  • Mar 2 2023
  • Length: 26 mins
  • Podcast

1. The First Step of Strategic Marketing

  • Summary

  • We've been away for a bit, but we're back with a bang and some exciting news: we're now a Treefrog Marketing podcast! It's an exciting new chapter for us, and we're ready to take things to the next level.

    To kick off our new partnership, we have an absolute powerhouse joining us as co-host—the one and only Kelly Rice, owner of Treefrog Marketing. We're thrilled to have her on board and can't wait for you to soak up all her marketing knowledge.

    In this episode, we're starting with the crucial first step of strategic marketing—crafting marketing guiding statements. Kelly will be sharing her expert insights on why messaging is so important and how to create a brand story that'll have your audience hooked. This is just the first part of our series on marketing guiding statements, so get ready to learn a ton.

    Trust us, folks, this is the foundation for any marketing plan, and we’ll make it easy to understand and implement. So, join us for an informative and engaging conversation. We can't wait to dive in!

    Specifically, this episode highlights the following themes:

    • What marketing guiding statements are and why they matter
    • How to write your own marketing guiding statements
    • How to understand your customers better

    Other Mentioned Links & Resources

    Learn how to write your Marketing Guiding Statements:
    https://www.treefrogmarketing.com/marketingguidingstatements

    Learn more about Treefrog services:
    https://www.treefrogmarketing.com

    Save $20 on your first order from InstaCart
    https://www.treefrogmarketing.com/instacart-coupon-code

    Join the Priority Pursuit Podcast Facebook Community: https://www.facebook.com/groups/179106264013426

    Follow Treefrog on Instagram:
    https://www.instagram.com/treefroggers

    Follow or DM Victoria on Instagram:
    https://www.instagram.com/victorialrayburn

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