#1 - Revving Up with Bruce Cleveland: From Traction Gaps to Racing Laps

Welcome to Slice of Entrepreneurship! In our first episode, we welcome on Bruce Cleveland, Author of the best seller “Traversing the Traction Gap", Enterprise Software Executive, and Investor.

In this episode we cover:

• Cleveland's background and where he's at today
• Applying the Traction Gap principles (i.e. Category creation techniques and thought leadership strategies)
• What skills entrepreneurs need to have the most to be successful in the early stages of a business vs. the later stages
• His current focus: Racing programs with Ferrari and Porsche
• What’s next?

To connect with Bruce Cleveland, please use the link below:
- LinkedIn

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Slice of Entrepreneurship is produced by Slice of Media, Inc.