• 04. Tactical Storytelling: Using Brain Control for Good

  • Mar 12 2024
  • Length: 46 mins
  • Podcast

04. Tactical Storytelling: Using Brain Control for Good

  • Summary

  • What if I told you there was a moral, ethical, and scientifically proven way to change the brains of people you’re talking to such that they end up liking you, trusting you, and doing business with you?

    Imagine being able to do that – potential clients say “yes, I want to work with YOU instead of anyone else”, existing clients and team members say “I believe that YOU actually understand me, let’s keep working together.” Happy clients, happy advisors, happy team, happy business.

    But when most people hear about this scientifically proven way to change people’s brains that makes people say “yes”, they usually think one of two things: “Oh, that won’t work for business” or “That might work for some people, but I could never do that.”

    Well, keep listening, because I’ve been practicing these skills in one form or another for over 40 years at this point, my advisor clients are doing it for themselves, and I’m about to show YOU how to do it too.

    --

    00:00 Ethical mind control?
    02:53 Lying inside a brain scanner
    03:55 The brain science of story
    07:17 Story is not a magic wand
    09:04 The mental shift: strategic story vs tactical story
    13:31 The young accountant who got thrown under the bus
    16:10 Story is not just for "talented" people
    16:58 Story does not need complicated frameworks
    18:36 Building a story: know your audience
    19:48 Building a story: know your context
    20:41 Building a story: know your goal or end result
    23:12 Building a story: What does the audience care about?
    26:19 Build your story around specifics
    28:23 Build around a specific moment
    29:39 Build around one specific character
    30:37 Build around specific details
    31:08 Build to include genuine emotion
    31:52 Build to include a specific lesson or parallel
    32:58 Reviewing the steps to build a tactical story
    34:05 I thought you said this was simple...
    36:04 Building an advisory client story from scratch
    41:17 The advisor story built out
    44:32 From squishy theory to tactical results


    💡👉 To apply for a complimentary, no-obligation coaching session to experience these ideas personalized to you or your team, email Hello@StoryGreenlight.com.

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