YouTube. Die globale Supermacht
Wie Googles Videoplattform unsere Weltsicht dominiert
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YouTube. Die globale Supermacht
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Narrated by:
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Bodo Henkel
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By:
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Mark Bergen
About this listen
Wie YouTube das Weltbild formt: ein exklusiver Investigativ-Bericht.
Der Aufstieg der Video-Plattform zur globalen Supermacht.
Die Macht des YouTube-Algorithmus über den Alltag seiner Nutzerinnen.
YouTube ist weit mehr als eine Video-Plattform: Mit mehr als zwei Milliarden User*innen und 500 Stunden Video-Uploads pro Minute ist die Google-Tochter die mächtigste Bildmaschine aller Zeiten. Der YouTube-Algorithmus entscheidet, wie wir die Welt sehen. Der Tech-Insider und renommierte Journalist Mark Bergen schreibt nun das definitive Buch über diesen global einflussreichsten Kultur-Produzenten. Packend und scharfsichtig erzählt er vom Aufstieg einer kleinen, hochinnovativen Plattform, die später mitverantwortlich sein wird für Googles Billionen-Monopol. Seine explosive Geschichte über Korruption, Gier und Profit im Silicon Valley zeigt, wie mit YouTube ein digitaler Macht-Apparat entstanden ist, in dem sich die Frage nach der Moral erst stellt, wenn die Bilanzsumme stimmt.
Seit mehreren Jahren bereits berichtet Mark Bergen über die Geschäfts-Praktiken von Google und YouTube, unter anderem für Bloomberg, die New York Times, das Wall Street Journal und den New Yorker. Basierend auf jahrelangen Recherchen zeigt sein Buch nun erstmals, wie es YouTube vom kleinen Start-up hin zu einem der wichtigsten Player auf dem weltweiten Medienmarkt geschafft hat – mit einem skrupellosen Geschäfts-Modell und Algorithmen, die ethische Fragen ausklammern, solange das Wachstum gesichert ist. Wer verstehen will, wie die digitale Öffentlichkeit heute funktioniert, muss dieses Hörbuch hören.
Inhalt u.a.:
- Leute wie du und ich
- Die Sturmtruppen
- Die Diamantenfabrik
- Nerdfighters
- Kitesurfing TV
- YouTube wird erwachsen
- Wird das Boot dadurch schneller?
- Let’s Play
- Disney Baby Pop-up Pals Ü-Ei Ostereier Kinderüberraschung
- Die fünf Familien
- Die Mutter von Google
- True Fake News
- Die Party ist vorbei
- Boykott
Critic reviews
Eine Erkenntnis des Buches ist, dass man die wirtschaftliche Macht von YouTube nicht von seiner emotionalen und psychologischen trennen kann - Voyeurismus war die treibende Kraft dahinter… Solange die Plattform der Ort ist, an dem jeder im Internet seine Hausaufgaben macht und seine Klempnerarbeit erledigt, wird YouTube weiterhin eine der unverzichtbaren Seiten im Internet sein.
-- The New Yorker
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