Video Testimonials That Land the Big Fish

The Proven Marketing Strategy to Attract Bigger Clients, Increase Sales, and Achieve Real YouTube Results with Video Case Stories

By: Ian Garlic

Narrated by: Ian J. Garlic

In today's fiercely competitive marketplace, standing out is increasingly challenging. With social media, websites, and SEO becoming more competitive, and sales growing tougher, there's one key element that can make you shine: Your Customer Stories, specifically Video Case Stories.

This book delves into how Video Case Stories can significantly enhance every marketing campaign, boosting sales results by at least 32%. You'll learn the precise methods for creating impactful videos—from what questions to ask, to how to effectively use them to attract major clients, improve search engine rankings, and amplify website results up to 13 times. The book is a treasure trove of tools and techniques effective across various industries including SAAS, law firms, and healthcare professionals, revealing the 'Case Story Flywheel' as the real secret to dominating markets.

Authored by Ian Garlic, a seasoned expert who has produced over 10,000 videos and crafted hundreds of video marketing campaigns through interviewing over a thousand people, this book is a culmination of his vast experience working with a diverse range of clients, from Fortune 50 companies to small law firms. Additionally, Ian has hosted over 500 episodes of the Garlic Marketing Show.

This book is not just about theory; it's a practical guide that hands you the most powerful elements of Ian's Video Case Story Method. Bonuses worth over $1000, including exclusive access to the 'Fish in The Barrel' course, the Case Story Tackle Box, and special YouTube content.

©2023 Ian J. Garlic (P)2023 Ian J. Garlic

The book applies to all kinds of industries, and the author reminds you that the fundamentals are important. 

I enjoyed the book. I know Ian personally, and have used his services. He is a dedicated professional, and second to none. I very much appreciated the insight into how he works, and the reminder that there are no shortcuts for success. 

huge takeaways for evert part of the business

huge takeaways for evert part of the business..

whenever I can learn about how to better tell stories I jump at the chance because stories help with selling and training and ever facet and this book did not disappoint.


this book was full of actionable items to improve stories and apply them to video to get in front of more people.

you can tell Ian has been doing this for a long time and is very experienced

Using video strategies that can actually make a difference in your business.

I listened to this audible (set at 1.5 speech speed) over a couple of days and picked up some real gems without slogging through a gazillion pages or feeling like they're stuck in an eternal podcast marathon.

It's like getting the good stuff without the extra fluff – quick and easy, just the way I like it.

Video case stories are the key to getting more leads and increasing business… if that’s important to you, give this a listen!

Not a glorified salesletter

this book is a step by step process to collecting custoemr stories and making videos to use on youtube. Very indepth.

Groundbreaking and breathtaking

It is 3.26am and I rarely struggle with sleep, but somehow today I woke up full of thoughts by 2.30am and gave up sleep 45 minutes of tossing later. One of many narratives in my head is connected to this book and the power it contains within. I am a struggling entrepreneur with big visions and big dreams, but for many years I have been missing the right mindset, mentorship and tools. I have spent past 16 months rewiring my mindset and completely re-arranging people who surround me, but it was still difficult for me to find the tools that will make a big impact on my business that I can relate to. I am a visionary, people person, who is highly driven by making a positive impact and contribution. This book describes the path that I know I will be able to take to use my natural gifts and tendencies to help my business (and all my future businesses). Much love Ian! Well done! Thank you!!!