Tito Santana: Don't Call Me Chico

Official Autobiography

By: Tito Santana, Kenny Casanova

Narrated by: Raul R. Holguin

Governor Jesse "The Body" Ventura affectionately called him "Chico Santana" in the golden age of wrestling and in turn helped propel this WWE Hall of Famer into stardom. Tito Santana's autobiography brings you a comprehensive and historical look at one of wrestling's most legendary Latinos.

Overcoming countless obstacles in the territory days helped Tito pave the way for many main event Hispanic wrestlers today into America's mainstream spotlight. ...With guest passages by Sgt. Slaughter, Konnan, Paul Orndorff, and Demolition Ax, Tito gives you all the dirt on Andre the Giant, Ole Anderson, Dick Murdoch, Blackjack Mulligan, Adrian Adonis, Shawn Michaels, Roddy Piper, Greg Valentine, Hulk Hogan & more!

©2019 Kenny Casanova (P)2024 Kenny Casanova

Great story of the WWF legend!! Narrator doesn’t quite cut it.

This is an absolute must listen and/or read, not just for Tito Santana fans, but for all WWF fans. His story is very detailed and hits just right in every area of his life and career. ¡¡¡Arriba!!!

The only thing I had a problem with was with the narration. The narrator tries very hard and succeeds in some areas but fails badly in others. His use of alternate voices for other individuals quotes and using various sound effects to really bring life to the story is phenomenal.
However… his attempt to mimic the real life voice of Merced Solis (Tito Santana) becomes quite aggravating after a few hours. He tries way too hard.
Less is more, and in this situation, it needed to be applied by the narrator.

Great book for WWF fans

if you're into the WWF 80's and 90's era of wrestling then you'll love this book. I've listen to a lot of wrestling biographies and this is definitely one of the better books. it's nice to get the perspective of wrestlers that we haven't already heard everything about.

Enjoyable read / listen!

As a kid I loved Tito Santana. Was fun to hear his story! The narrator was a bit over the top, and I’ll never read or hear the word “however” the same ever again lol

Tito's story is inspiring!

Tito takes you through a journey of how he grew up, starting out with nothing. Worked long hours on a farm, getting pulled from school. He takes you through his life journey from football, to pro wrestling to teaching and all the ups and downs along the way. He inspires you with how dedication, loyalty and being money conscious led him to success in every step of his journey. NOTHING was handed to him. Ariba!!

Enjoyable trip down memory lane

The complete Tito Santana story. He is open about growing up a minority and dealing with racism. While he went on to have a hall of wrestling career, the younger Tito had aspirations of playing professional football. Santana played college football at West Texas State, as did wrestling legends such as Dusty Rhodes, Tully Blanchard, the Funk brothers, Stan Hansen, Manny Fernandez, Ted Dibiase, and Blackjack Mulligan.

It would be West Texas teammate Tully Blanchard that would convince him to pursue a career in the squared circle. Santana was trained by Bob Orton Sr. and Hiro Matsuda, who would also train Hulk Hogan. Santana recalls that his wrestling career was going nowhere, until Terry Funk helped to secure him a spot with Eddie Graham's Florida based promotion.

In his book, Santana recalls working for the racist booker Ole Anderson, and shares the racist antics of Blackjack Mulligan and Dick Murdoch. Santana would be culturally shocked by wrestling for Giant Baba's All Japan promotion. Santana's worked hard to impress wrestling promoters and was pleasantly surprised to receive an invite to work for Vince McMahon Sr.'s WWWF.

Santana takes the listener back to winning the WWWF rookie of the year, and capturing the tag team titles with Ivan Putski. He reveals the wrestler that suggested the catch phrase that he would use, and the transition from Vince Sr. to Vince Jr. While in the WWF, Jesse "The Body" Ventura would refer to him as Chico, which Santana said helped to get him over.

Santana achieved success feuding with Greg "The Hammer" Valentine, fighting over the coveted Intercontinental title. Santana discusses his disappointment in not working with Valentine at the initial Wrestlemania. The WWF grew in popularity which led a cartoon series, a music album, and action figures. Santana shares his thoughts on how merchandising changed WWF contracts.

After a successful run with Rick Martel as Strike Force, Santana would transition to the El Matador character. After retiring from the ring, Santana served as a WWF Spanish commentator. Santana shares his opinion of the infamous Montreal Screwjob, when Bret Hart was screwed out of the WWF title. Years later, he would be inducted into the WWE hall of fame, as Santana recalls receiving that call.

Additionally, Santana shares many intriguing road stories, backstage ribs, working with the likes of the The Honky Tonk Man, Demolition, and the Brain Busters. Santana offers his honest opinion on never turning heel. This is an enjoyable wrestling book!

Tito Santana was a stand up guy and a great performer.

I really enjoyed the book as Tito Santana was one of my favorite wrestlers as a kid. Many thanks for the memories.