The Step-by-Step Guide to Copywriting: Online Learning and Course Design

Copywriter's Toolbox, Volume 1

De: Sandra Shillington

Narrado por: Sandra Shillington

Do you want to make money Online? Write an Online course!

This audiobook walks you through every step of creating an effective online learning course using time-tested principles of instructional design and instructional writing. It’s a multi-step guide that subject matter experts and copywriters can follow to go from idea to fully developed online course. Whether your course will be sold on a marketplace platform such as Udemy, self-hosted on your own website, or launched through sites such as Teachable, Thinkific, or Kajabi, this audiobook will help you - even if you’re not sure yet on what type of course you want to create.

Turn your expertise into passive income. Take advantage of the surge in popularity e-learning has seen over the last few years.

• Create engaging materials so that your audience gains and retains the knowledge and skills you're teaching.
• Design your course according to how adults actually learn.
• Learn how to evaluate the effectiveness your course.
• Make sure your course isn't boring!

©2017 Sandra Shillington (P)2017 Sandra Shillington

Content superb! Narration monotonous!

The content was fabulous! Superb! Thanks for sharing!!! The narration was monotone and without passion! Lacking energy! I listen to many books and couldn’t stay focused on the info because of its droning and putting me to sleep! That’s not normal for this lifelong learner! I encourage Sandra to re-narrate with varying intonation and the energy with which she learned the material, has passions used it and wrote the book about it!

This Book is Pure Gold

Please write more on this subject Sandra, please. How refreshing to read a book that truly has something to offer and isn't an entire book about the author blowing their own horn and droning on about I and me. Every word is carefully planned to deliver value to the reader. I am going to be reading it many times. I cannot tell you how disappointed I was when it ended, I was literally hanging on every word she said.
Thank you Sandra Shillington for this brilliant work!

Well done

Very well done and practical advice. One of the best content books I have read.

Seriously good.

no frills...all actionable steps. using it for teaching online college guidance courses and to start my own personal online courses.

compact and well laid out

The author doesn't put a lot of life into the reading, but she has put together a really decent strategy book of things to be aware of and to do when designing a course. I think it would be useful for any type of teaching, whether for online or in-person. There isn't any fluff, just good practical advice.

Great (audio) Read

This book gave me some great advice on adding different elements and features to my online masterclasses. I highly recommend it for anyone new to creating online courses.

Best book on course desigm

This is by far the best book I have purchased on course design and elements ! I strongly endorse this book and suggest that anyone who does business online get this book. If course design isn't part of your business it will be after you read or listen to this book !

Amazing book

Great book. Was exactly what I was looking for as someone that is brand new to course design. thanks you so much. You'll definitely want to sit down with a pen and paper for this book.

Exactly what I needed

This book hit the nail on the head for me. The author gives us instructions, in a very clear and orderly manner, exactly what we need to know and do to create a successful and effective online course. Thank you!

Practical how-to guide on online course design

This is a practical how-to guide on online course design. The author tells what to do and why, without fluff. Exactly what I need in my research on the topic