The Irresistible Offer
How to Sell Your Product or Service in Three Seconds or Less
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The Irresistible Offer
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Narrated by:
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Mark Joyner
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By:
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Mark Joyner
About this listen
When Domino's Pizza gave their customers an offer they couldn't refuse, "30 minutes or less" or the pizza was free, Domino's grew from a single store to a $4 billion chain. New marketing guru Mark Joyner defines and explains this revolutionary selling philosophy and helps you apply it to your own business. He examines the elements that make up The Irresistible Offer and presents a formula for creating one of your own and tools to help you estimate the effectiveness of your offer in advance.
The clock is ticking. Don't manipulate your customer. Manipulate your offer instead so customers find it, and your company, truly irresistible!
©2005 Mark Joyner, published by arrangement with John Wiley and Sons, Inc. (P)2006 Gildan Media CorpListeners also enjoyed...
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Three short years ago, when Chris Brogan and Julien Smith wrote their best seller, Trust Agents, being interesting and human on the Web was enough to build a significant audience. But now, everybody has a platform. The problem is that most of them are just making noise. In The Impact Equation, Brogan and Smith show that to make people truly care about what you have to say - you need more than just a good idea, trust among your audience, or a certain number of followers.
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5 out of 5 stars
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Almost as good as Contagious
- By Bruce on 05-15-13
By: Chris Brogan, and others
-
The Art of the Start 2.0
- The Time-Tested, Battle-Hardened Guide for Anyone Starting Anything
- By: Guy Kawasaki
- Narrated by: Paul Boehmer
- Length: 8 hrs and 43 mins
- Unabridged
-
Overall4.5 out of 5 stars 996
-
Performance4.5 out of 5 stars 870
-
Story4.5 out of 5 stars 867
Whether you're an entrepreneur, an intrapreneur, or a not-for-profit leader, there's no shortage of advice on such topics as writing a business plan, recruiting, raising capital, and branding. In fact there are so many books, articles, and websites that many startups get bogged down to the point of paralysis, or they focus on the wrong priorities and go broke before they discover their mistakes.
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2 out of 5 stars
-
Like a collection of about.com articles
- By Lee on 06-15-15
By: Guy Kawasaki
-
Meatball Sundae
- By: Seth Godin
- Narrated by: Seth Godin
- Length: 4 hrs and 51 mins
- Unabridged
-
Overall4 out of 5 stars 236
-
Performance4.5 out of 5 stars 72
-
Story4 out of 5 stars 70
New Marketing, whose tools include things like MySpace, You Tube, Web sites, permission marketing, cable TV, and viral techniques, is reshaping our world. But many companies try to use the tools without first getting their organization and products in sync with them. The result: what Seth Godin calls a "meatball sundae". A big, ineffective mess.
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2 out of 5 stars
-
Meatball Godin
- By Oliver Nielsen on 09-11-08
By: Seth Godin
-
High-Profit Prospecting
- Powerful Strategies to Find the Best Leads and Drive Breakthrough Sales Results
- By: Mark Hunter CSP
- Narrated by: Sean Pratt
- Length: 6 hrs and 10 mins
- Unabridged
-
Overall4.5 out of 5 stars 375
-
Performance4.5 out of 5 stars 320
-
Story4.5 out of 5 stars 316
As a salesperson, your pipeline is the key to your success. No matter what changes, that remains the same. Top producers prospect - and they do it all the time. "But how?" you ask, "In the age of the Internet, isn't cold-calling dead?" Now, in his new audiobook, sales expert Mark Hunter shatters costly prospecting myths and eliminates confusion about what works today.
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3 out of 5 stars
-
recycles a lot of common info
- By roland on 04-18-17
By: Mark Hunter CSP
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Reality Check
- Outsmarting, Outmanaging, and Outmarketing Your Competition
- By: Guy Kawasaki
- Narrated by: Paul Boehmer
- Length: 14 hrs and 53 mins
- Unabridged
-
Overall3.5 out of 5 stars 128
-
Performance4 out of 5 stars 53
-
Story4 out of 5 stars 55
In Silicon Valley slang, a "bozo explosion" is what causes a lean, mean, fighting machine of a company to slide into mediocrity. As Guy Kawasaki puts it, "If the two most popular words in your company are partner and strategic, and partner has become a verb, and strategic is used to describe decisions and activities that don't make sense"...then it's time for a reality check.
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3 out of 5 stars
-
The Reality of Reality Check
- By Ben on 08-18-09
By: Guy Kawasaki
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What Customers Crave
- How to Create Relevant and Memorable Experiences at Every Touchpoint
- By: Nicholas J. Webb
- Narrated by: James Foster
- Length: 7 hrs and 1 min
- Unabridged
-
Overall4.5 out of 5 stars 175
-
Performance4.5 out of 5 stars 160
-
Story4.5 out of 5 stars 159
The best companies in the world discover what their customers desire - and then deliver it in memorable and deeply human experiences. How well do you know your customers? What Customers Crave examines how the hyper-connected economy is radically changing consumer expectations, and reveals what companies need to do to stay on top. The solution rests on two simple questions: What do your customers love? What do they hate? Find the answers, and you're well on your way to success
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5 out of 5 stars
-
Must read if you are looking for a way to improve your business
- By Anonymous User on 05-06-20
By: Nicholas J. Webb
-
The Language of Trust
- By: Michael Maslansky
- Narrated by: Michael Maslansky
- Length: 7 hrs and 26 mins
- Unabridged
-
Overall4.5 out of 5 stars 67
-
Performance4.5 out of 5 stars 54
-
Story4.5 out of 5 stars 54
Still struggling through the financial crisis that began in 2008, consumers aren't buying traditional sales approaches anymore. So how do salespeople, corporate communicators, managers, and marketers sell their ideas, products, and services to a generation of customers who are more skeptical and less influenced by conventional marketing than ever before?
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5 out of 5 stars
-
Are you communicating or just talking?
- By Shawn on 11-08-10
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Your message has the ability to change someone's life. The impact that the right message can have on someone at the right time in their life is immeasurable. It could help to save marriages, repair families, change someone's health, grow a company, or more... But only if you know how to get it into the hands of the people whose lives you have been called to change. Expert Secrets will put your message into the hands of people who need it.
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5 out of 5 stars
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Buy the print or kindle version. The narration is trash.
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The Automatic Customer
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The lifeblood of your business is repeat customers. But customers can be fickle, markets shift, and competitors are ruthless. So how do you ensure a steady flow of repeat business? The secret--no matter what industry you're in--is finding and keeping automatic customers. These days virtually anything you need can be purchased through a subscription, with more convenience than ever before.
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5 out of 5 stars
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Can be applied to almost any business
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Make 'Em Beg to Buy from You
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Overall3 out of 5 stars 2
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How Can Make ‘Em Beg to Buy Help Me? If you’re trying to go broke, try to change people’s beliefs and sell them stuff. BUT... If you’re trying to get rich, PRE-SELL your stuff, shine insight where they haven’t looked and change people’s focus. Where the light of insight goes, focus follows. When focus changes, thoughts change (on their own).When thought changes, behavior changes. Then they credit you - forever! And all you did was give them a new place to look. I got rich by PRE-SELLING stuff.
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No B.S. Marketing to the Affluent
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In this new edition of No B.S. Marketing to the Affluent, millionaire maker Dan S. Kennedy shows you how to re-position your business, practice, or sales career to attract customers or clients for whom price is not a determining factor. Learn how to sell to those who will always be spending as Kennedy shines the spotlight on the practical strategies used by The Ritz-Carlton, Disney, Harrah's Entertainment, Dove, AARP, Dr. Oz, Starbucks, Williams-Sonoma, DeBeers, the health and wellness industry, and many other fascinating and diverse true-life examples.
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1 out of 5 stars
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Politically Charged + Trump Supporter
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Hook Point
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Brendan Kane, a thinker and strategist who’s built platforms for celebrities like Taylor Swift and Rhianna and worked with Fortune 500 companies like Paramount and Viacom, has mastered the art of standing out. In Hook Point: How to Stand Out in a 3-Second World, he reveals the power of hook points—a communication tool that helps marketers package their messages in a succinct, attention-grabbing way that leads to better opportunities both online and off. Whatever you’re promoting, this book is the essential guide for making it in our three-second world.
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3 out of 5 stars
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90 min in - too much fluff
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Expert Secrets
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Your message has the ability to change someone's life. The impact that the right message can have on someone at the right time in their life is immeasurable. It could help to save marriages, repair families, change someone's health, grow a company, or more... But only if you know how to get it into the hands of the people whose lives you have been called to change. Expert Secrets will put your message into the hands of people who need it.
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5 out of 5 stars
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Buy the print or kindle version. The narration is trash.
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Overall4.5 out of 5 stars 1,041
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1 out of 5 stars
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Brendan Kane, a thinker and strategist who’s built platforms for celebrities like Taylor Swift and Rhianna and worked with Fortune 500 companies like Paramount and Viacom, has mastered the art of standing out. In Hook Point: How to Stand Out in a 3-Second World, he reveals the power of hook points—a communication tool that helps marketers package their messages in a succinct, attention-grabbing way that leads to better opportunities both online and off. Whatever you’re promoting, this book is the essential guide for making it in our three-second world.
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3 out of 5 stars
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90 min in - too much fluff
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Simpleology
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Overall3 out of 5 stars 149
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Performance4 out of 5 stars 31
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Story4 out of 5 stars 31
Simpleology is the cutting-edge speed-learning psychology that governs success or failure in every endeavor. It provides the explanation for those who succeed in life - because, consciously or unconsciously, they have been following the five laws explained here. Those who fail have been breaking at least one of these laws on a regular basis.
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2 out of 5 stars
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Rambling
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The Content Marketing Handbook
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Overall4 out of 5 stars 14
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Performance4 out of 5 stars 11
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Story4 out of 5 stars 11
The Content Marketing Handbook helps entrepreneurs, marketers, and small business owners understand the true role of content within integrated multichannel marketing campaigns, avoid wasting time and money by giving away content with no ROI, and instead skillfully create content that builds trust, stimulates interest, and ultimately gets more orders for what they are selling.
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3 out of 5 stars
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I don't like the narrator.
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Entrepreneur Revolution
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Overall4.5 out of 5 stars 91
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Performance5 out of 5 stars 81
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Story4.5 out of 5 stars 81
Technological shifts have allowed micro-businesses to compete with large corporations. Small business can now have a global footprint, can be structured in low tax environments, move products anywhere in the world, and access unprecedented levels of support. Entrepreneur Revolution means taking the initiative to do something that you love, something that you're good at, and something that will make you money. This masterclass in gaining an entrepreneurial mindset will reveal how to change the way you think, the way you network, and the way you make a living.
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5 out of 5 stars
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A key book of influence
- By Kraig Rasmussen on 08-30-19
By: Daniel Priestley
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Oversubscribed
- How to Get People Lined Up to Do Business with You (2nd Edition)
- By: Daniel Priestley
- Narrated by: Daniel Priestley
- Length: 6 hrs and 33 mins
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Overall5 out of 5 stars 209
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Performance5 out of 5 stars 178
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Story4.5 out of 5 stars 178
Oversubscribed is the guide to transforming your business into one which customers fight over! Author Daniel Priestley, a successful entrepreneur who has built and sold businesses around the world, shares proven, real-world methods that will not only grab customers’ attention, but will also have them lining up to buy from you. This invaluable guide will teach you how to drive demand for your products or services far beyond supply and will dramatically increase the success of your business.
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5 out of 5 stars
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Immediately implementing ideas in a new project
- By C.J. Johnson on 02-14-24
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The Best of No BS
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Overall5 out of 5 stars 17
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Performance5 out of 5 stars 15
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Story5 out of 5 stars 15
Millionaire maker Dan S. Kennedy has told it like it is for over thirty years: If you're not focusing on converting social media traffic into sales, you might as well set your money on fire. Now, this ultimate collection of Kennedy's best sales and marketing wisdom from twelve of his bestselling titles showcases the top content from the legendary millionaire maker himself.
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3 out of 5 stars
-
The politics distracts from the nuts and bolts
- By helsinki institute pics on 07-19-23
By: Dan S. Kennedy
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Integration Marketing
- : How Small Businesses Become Big Businesses - and Big Businesses Become Empires
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- Length: 1 hr and 42 mins
- Unabridged
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Overall4 out of 5 stars 47
-
Performance4.5 out of 5 stars 31
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Story4.5 out of 5 stars 30
The biggest, most successful businesses you can think of all started small and grew their way to massive success. What was their secret? Is there something those companies have in common - from Microsoft to McDonald's to U.S. Steel - that helped them grow from small businesses to globe-spanning corporations?The answer is "yes," and it's right here.
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3 out of 5 stars
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Interesting Insight
- By Mark on 07-14-09
By: Mark Joyner
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Street Smarts
- An All-Purpose Tool Kit for Entrepreneurs
- By: Norm Brodsky, Bo Burlingham
- Narrated by: Sean Pratt
- Length: 10 hrs and 8 mins
- Unabridged
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Overall4.5 out of 5 stars 1,742
-
Performance4.5 out of 5 stars 1,533
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Story4.5 out of 5 stars 1,534
People starting out in business tend to seek step-by-step formulas or rules, but in reality there are no magic bullets. Rather, says veteran company-builder Norm Brodsky, there's a mentality that helps street- smart entrepreneurs solve problems and pursue opportunities as they arise. Brodsky shares his hard-earned wisdom every month in Inc. magazine, in the hugely popular "Street Smarts" column he cowrites with Bo Burlingham. Now they've adapted their best advice into a comprehensive guide for anyone running a small business.
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5 out of 5 stars
-
This great audio was originally called The Knack!
- By morton on 12-16-11
By: Norm Brodsky, and others
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The Adweek Copywriting Handbook
- The Ultimate Guide to Writing Powerful Advertising and Marketing Copy from One of America's Top Copywriters
- By: Joseph Sugarman
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- Length: 11 hrs and 9 mins
- Unabridged
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Overall5 out of 5 stars 87
-
Performance5 out of 5 stars 68
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Story5 out of 5 stars 68
Great copy is the heart and soul of the advertising business. In this practical guide, legendary copywriter Joe Sugarman provides proven guidelines and expert advice on what it takes to write copy that will entice, motivate, and move customers to buy. For anyone who wants to break into the business, this is the ultimate companion resource for unlimited success.
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5 out of 5 stars
-
Great advice
- By Juan Jesus on 03-23-21
By: Joseph Sugarman
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Built to Sell
- Creating a Business That Can Thrive Without You
- By: John Warrillow
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- Length: 4 hrs and 24 mins
- Unabridged
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Overall4.5 out of 5 stars 2,499
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Performance4 out of 5 stars 2,123
-
Story4.5 out of 5 stars 2,118
A business parable about how to create a start-up that won't trap you when you want to sell it. According to John Warrillow, the number one mistake entrepreneurs make is to build a business that relies too heavily on them. Thus, when the time comes to sell, buyers aren't confident that the company-even if it's profitable-can stand on its own. To illustrate this, Warrillow introduces us to a fictional small business owner named Alex who is struggling to sell his advertising agency.
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4 out of 5 stars
-
Narrator is awful!
- By RayChu on 02-17-13
By: John Warrillow
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The YouTube Formula
- How Anyone Can Unlock the Algorithm to Drive Views, Build an Audience, and Grow Revenue
- By: Derral Eves, "Mr. Beast" Jimmy Donaldson - foreword
- Narrated by: Derral Eves, Tom Parks
- Length: 10 hrs and 3 mins
- Unabridged
-
Overall4.5 out of 5 stars 478
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Performance4.5 out of 5 stars 404
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Story4.5 out of 5 stars 401
Derral Eves has generated over 60 billion views on YouTube and helped channels grow to one million subscribers from zero. In The YouTube Formula: How Anyone Can Unlock the Algorithm to Drive Views, Build an Audience, and Grow Revenue, the owner of the largest YouTube how-to channel provides the secrets to getting the results that every YouTube creator and strategist wants. Eves will reveal what listeners can't get anywhere else: the inner workings of the YouTube algorithm that's responsible for determining success on the platform, and how creators can use it to their advantage.
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2 out of 5 stars
-
Every insight but how to make quality content
- By Jeff Harper on 09-09-22
By: Derral Eves, and others
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Ready, Fire, Aim
- Zero to $100 Million in No Time Flat
- By: Michael Masterson
- Narrated by: Sean Pratt
- Length: 12 hrs and 10 mins
- Unabridged
-
Overall4.5 out of 5 stars 1,480
-
Performance4.5 out of 5 stars 1,136
-
Story4.5 out of 5 stars 1,131
If you had the opportunity to work where, when, and with whom you wanted - all while getting paid very well - would you take it? Self-made multimillionaire and best-selling author Michael Masterson did, and with Ready, Fire, Aim he'll show you how to do the same.
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3 out of 5 stars
-
Something for everyone, and something not
- By David on 06-01-08
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Hypnotic Writing
- How to Seduce and Persuade Customers with Only Your Words
- By: Joe Vitale
- Narrated by: Graham Rowat
- Length: 6 hrs and 24 mins
- Unabridged
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Overall4.5 out of 5 stars 44
-
Performance4.5 out of 5 stars 33
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Story4.5 out of 5 stars 33
Discover the secrets of written persuasion!
-
1 out of 5 stars
-
the hype myself. book to buy my other products
- By sue sutton on 01-02-22
By: Joe Vitale
What listeners say about The Irresistible Offer
Average customer ratingsReviews - Please select the tabs below to change the source of reviews.
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Overall5 out of 5 stars
-
Performance5 out of 5 stars
-
Story5 out of 5 stars
- GoldstarGuru
- 06-09-23
Don’t Resist
If your trying to figure out is this worth your time and investment don’t you dare hesitate. Very simple book to understand; as well as might be the top 3-5 marketing and sales book EVER!!
The principals will never get old!!
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Overall5 out of 5 stars
-
Performance4 out of 5 stars
-
Story5 out of 5 stars
- Brian Hennessey
- 08-15-18
Great info for anyone involved with marketing!
Read and heard many books on marketing. Mark does a great job in laying out what you need to do to accomplish conveying your irresistible offer to others. Well worth the listen.
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2 people found this helpful
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Overall4 out of 5 stars
-
Performance5 out of 5 stars
-
Story5 out of 5 stars
- Greg H.
- 03-12-19
Some dated references
There are some dates references that have become laughable, but it is still an excellent book.
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Overall4 out of 5 stars
-
Performance5 out of 5 stars
-
Story5 out of 5 stars
- KIMBERLY LONDON
- 09-27-15
I am hooked
I cannot wait to download the 3rd and 4th book. Great voice manipulation. Team Lola.
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1 person found this helpful
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Overall5 out of 5 stars
-
Performance5 out of 5 stars
-
Story5 out of 5 stars
- Amazon Customer
- 03-19-19
Fantastic Audiboom
What an amazing audio book. Like everything else in life it's important to apply what I have learned from listening to the audio book.
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Overall3 out of 5 stars
- Marian Hanganu
- 11-16-06
One great ideea
The book has a central, great ideea: you need an offer to be in business! What does it take to make a great offer? The author explains a simple but effective concept in an attractive way. It is a good book that you can use to create irresistible offers.
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15 people found this helpful
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Overall5 out of 5 stars
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Performance5 out of 5 stars
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Story5 out of 5 stars
- Amazon Customer
- 03-03-17
Clear, concise, good examples!
A lot of books talk about what they are going to tell you, this one actually tells you exactly what the tittle says it will. Great for small businesses owners & growing businesses.
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2 people found this helpful
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Overall4 out of 5 stars
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Performance5 out of 5 stars
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Story4 out of 5 stars
- Rhonda Jenkins Clark
- 04-08-19
A True Leader in Business
i have followed Mark for years and use his advice. This book is very practical and easy to follow. I like that he narrates the book in a conversational manner. I will continue to use the 3 seconds or less in my projects
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Overall5 out of 5 stars
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Performance5 out of 5 stars
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Story5 out of 5 stars
- Michelle LeAnn
- 09-23-21
Worth The Investment
This book has framed a great offer approach with clear implementation through stories and applicable exercises.
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Overall1 out of 5 stars
- s
- 09-08-09
The Irresistible Offer
This author should have limited his pitch to 3 seconds or less...boring not very useful!! Waste of my time!!
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3 people found this helpful