The Desired Brand Effect
Stand Out in a Saturated Market with a Timeless Jewelry Brand
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The Desired Brand Effect
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Narrated by:
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Tracy Matthews
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By:
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Tracy Matthews
About this listen
Ready to stand out in a saturated market with a timeless jewelry brand?
This is the essential business audiobook for anyone who makes or sells jewelry (or another physical product), brought to you by the host of the top-rated Thrive by Design podcast, Flourish & Thrive Academy, and eight million (and counting) jewelry designer Tracy Matthews.
You’re a maker, a creator, an expert at your craft. Building a profitable jewelry business doesn't have to be a dream any longer if you know how to connect with your audience and create desire for your brand. Whether you want to grow a six-figure lifestyle business or a multi-seven-figure empire, now more than ever, consumers want to support emerging talent and small businesses like yours. They just need to find you.
In The Desired Brand Effect, Tracy Matthews teaches you how to expand your audience, grow your sales, and amplify your results with simple, actionable steps.
You’ll learn how to:
- Consistently attract and expand your audience of true fans and repeat customers.
- Overcome entrepreneurial overwhelm by leaning into the 75 percent rule.
- Identify and solve simple to complex problems in your business as you grow and scale.
- Remove yourself from being the doer of all things so that you can spend more time on the creative aspects of your business that you love.
- Overcome imposter syndrome and mental hurdles that are common for creative types.
Every chapter comes complete with additional resources that will inspire you to get moving and stay on task. From branding and positioning, to marketing and sales, to operational efficiencies and leadership, this audiobook will demystify the business side of growing a jewelry company.
©2021 Tracy Matthews (P)2023 Tracy MatthewsListeners also enjoyed...
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"The Desired Brand Effect is like a master’s program for your jewelry business." (Jennifer Dawes, Jennifer Dawes Designs)
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Good but not great
- By Jennifer on 06-17-17
By: Lisa Woodruff
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The Best Hunting Stories Ever Told
- By: Jay Cassell - editor
- Narrated by: Jason Culp
- Length: 32 hrs and 45 mins
- Unabridged
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Overall4.5 out of 5 stars 177
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Performance4.5 out of 5 stars 154
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Story4.5 out of 5 stars 158
Follow the trails of hunters - the original storytellers - as they interpret signs, examine tracks, and chase and catch their prey (or fail to). Listeners can curl up with the best authentic hunting fiction and non-fiction, bringing the great Mount Kenya and the prairies of the American Bison into your living room. From Theodore Roosevelt and Gene Hill to Rick Bass and Charles Dickens, remember classic hunting tales and discover new stories of hunters’ luck, camaraderie, and use of smarts on the trail.
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4 out of 5 stars
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A broad collection of hunting tales
- By Elaine on 06-21-15
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How Dogs Love Us
- A Neuroscientist and His Adopted Dog Decode the Canine Brain
- By: Gregory Berns
- Narrated by: LJ Ganser
- Length: 7 hrs and 41 mins
- Unabridged
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Overall4 out of 5 stars 1,305
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Performance4.5 out of 5 stars 1,106
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Story4 out of 5 stars 1,111
How Dogs Love Us answers the age-old question of dog lovers everywhere and offers profound new evidence that dogs should be treated as we would treat our best human friends: with love, respect, and appreciation for their social and emotional intelligence.
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2 out of 5 stars
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misleading title
- By Cindy on 08-06-15
By: Gregory Berns
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History of Bourbon
- By: Ken Albala, The Great Courses
- Narrated by: Ken Albala
- Length: 3 hrs and 55 mins
- Original Recording
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Overall4.5 out of 5 stars 8,678
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Performance4.5 out of 5 stars 7,483
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Story4.5 out of 5 stars 7,437
Is bourbon the quintessential American liquor? Bourbon is not just alcohol - the amber-colored drink is deeply ingrained in American culture and tangled in American history. From the early days of raw corn liquor to the myriad distilleries that have proliferated around the country today, bourbon is a symbol of the United States. This course traces bourbon's entire history, from the 1700s, with Irish, Scottish, and French settlers setting up stills and making distilled spirits in the New World, through today's booming resurgence.
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3 out of 5 stars
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Expected a lot more about bourbon
- By Wes on 04-14-20
By: Ken Albala, and others
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Puppy Training in 7 Easy Steps
- Everything You Need to Know to Raise the Perfect Dog
- By: Mark Van Wye, Zoom Room Dog Training
- Narrated by: Mark Van Wye
- Length: 3 hrs and 53 mins
- Unabridged
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Overall4.5 out of 5 stars 77
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Performance5 out of 5 stars 66
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Story5 out of 5 stars 66
If you’re anything like most new puppy parents, it won’t take long to realize that your fuzzy little bundle of joy can also bark, chew, jump, and mysteriously get into A LOT of trouble around the house. Don’t panic - slowly remove the shoe from your pup’s mouth and open this book, because it’s time to start successfully training.
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5 out of 5 stars
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Straight forward and engaging
- By Katherine Rodman on 06-04-20
By: Mark Van Wye, and others
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Horses Never Lie, 2nd Edition
- The Heart of Passive Leadership
- By: Mark Rashid
- Narrated by: Dan Lawson
- Length: 7 hrs and 6 mins
- Unabridged
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Overall4.5 out of 5 stars 779
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Performance4 out of 5 stars 696
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Story5 out of 5 stars 692
A revolutionary approach to the techniques of working with horses, by a renowned instructor. In Horses Never Lie, renowned horse trainer Mark Rashid challenges the conventional wisdom of "alpha leadership" and teaches the listener to become a "passive leader" - a counterpart to the kind of horse other members of a herd choose to associate with and to follow. Applying Rashid’s principles and techniques helps cultivate horse personalities that are responsive and dependable regardless of the rider.
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5 out of 5 stars
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Robotic reading
- By Julie Lynn on 05-08-15
By: Mark Rashid
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Wine for Normal People
- A Guide for Real People Who Like Wine, But Not the Snobbery That Goes with It
- By: Elizabeth Schneider
- Narrated by: Elizabeth Schneider
- Length: 14 hrs and 20 mins
- Unabridged
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Overall4.5 out of 5 stars 92
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Performance4.5 out of 5 stars 71
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Story4.5 out of 5 stars 71
This is a fun but respectful (and very comprehensive) guide to everything you ever wanted to know about wine from the creator and host of the popular podcast Wine for Normal People, described by Imbibe magazine as "a wine podcast for the people". More than 60,000 listeners tune in every month to learn a not-snobby wine vocabulary, how and where to buy wine, how to read a wine label, how to smell, swirl, and taste wine, and so much more!
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5 out of 5 stars
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When they want 5 star wine knowledge but ur 22 y/o
- By Alexia L. on 05-06-21
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Mycophilia
- Revelations From the Weird World of Mushrooms
- By: Eugenia Bone
- Narrated by: Aimee Jolson
- Length: 11 hrs and 2 mins
- Unabridged
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Overall4.5 out of 5 stars 561
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Performance4.5 out of 5 stars 494
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Story4.5 out of 5 stars 489
In Mycophilia, accomplished food writer and cookbook author Eugenia Bone examines the role of fungi as exotic delicacy, curative, poison, and hallucinogen, and ultimately discovers that a greater understanding of fungi is key to facing many challenges of the 21st century.
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1 out of 5 stars
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Absolutely awful, insufferable, racist author
- By Rs 🦇 on 11-25-19
By: Eugenia Bone
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Secretariat
- By: William Nack
- Narrated by: Grover Gardner
- Length: 14 hrs and 34 mins
- Unabridged
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Overall4.5 out of 5 stars 743
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Performance4.5 out of 5 stars 618
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Story4.5 out of 5 stars 618
In 1973, Secretariat, the greatest champion in horse-racing history, won the Triple Crown. The only horse to ever grace the covers of Time, Newsweek, and Sports Illustrated in the same week, he also still holds the record for the fastest times in both the Kentucky Derby and the Belmont Stakes. He was also the only non-human chosen as one of ESPN's "50 Greatest Athletes of the Century".
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5 out of 5 stars
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Loved It - But It Is Not Just About A Super Horse
- By Julie on 06-10-12
By: William Nack
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Free Your Home of Clutter, Clear up Your Life with Hypnosis, Meditation, Relaxation, and Affirmations
- The Sleep Learning System
- By: Joel Thielke
- Narrated by: Joel Thielke
- Length: 2 hrs and 15 mins
- Unabridged
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Overall4.5 out of 5 stars 101
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Performance4.5 out of 5 stars 80
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Story4.5 out of 5 stars 76
Clean up the clutter in your home and clear out worry from your life with this guided meditation and relaxation program, from certified hypnotherapist, Joel Thielke. It's as easy as turning on the tracks and falling asleep! The Sleep Learning System is specially designed to work with your subconscious mind during your sleep cycle.
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5 out of 5 stars
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Good results so far!
- By Dawn A. Mccain on 02-10-15
By: Joel Thielke
What listeners say about The Desired Brand Effect
Average customer ratingsReviews - Please select the tabs below to change the source of reviews.
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Overall5 out of 5 stars
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Performance5 out of 5 stars
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Story5 out of 5 stars
- Giovanna Galeotafiore
- 08-20-24
The Best Marketing and Branding Book for Brand Owners!!!
Seriously, if you have a brand, you need this book! It covers all aspects of business from A-Z! And most importantly you will learn how to create a brand that is desirable and how to market and sell you product. It will save you so much time and money, and is really like a business course just for you. I took a “Business Course” somewhere else, but it was vague and not very helpful. The Desired Brand Effect is geared but this is geared towards a retail brand, so trust me when I say, it’ll be the best thing you could do for your business!! Oh I bought a hard copy and the audible, which I just re listed to when walking around NYC.
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Overall5 out of 5 stars
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Performance5 out of 5 stars
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Story5 out of 5 stars
- dobby574
- 05-19-24
Tracy is a master at helping jewelry designers, and all creatives, level up.
Tracy Matthews offers a clear process for how to launch a brand and turn what you create into a business rather than an expensive hobby. What she teaches is actionable and comes from a person who has done the work herself. Highly recommend!
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Overall5 out of 5 stars
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Performance5 out of 5 stars
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Story5 out of 5 stars
- Tracy Matthews
- 06-01-24
The Best Marketing Resource
The comprehensive guide is full of case studies, real life examples, and great advice for creative business owners of all types.
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Overall5 out of 5 stars
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Performance5 out of 5 stars
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Story5 out of 5 stars
- Elinga
- 03-22-24
Must read for any jewelry designer
I love when a writer gives great examples! So easy to read, usable tips! I bought paper form as well just to mark all parts I need to implement. Highly recommend!
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Overall5 out of 5 stars
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Performance5 out of 5 stars
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Story4 out of 5 stars
- Alicia J.
- 06-01-24
Absolutely worth it!
Purchased as soon as the Audible version came out & will be purchasing the paperback as well.
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Overall5 out of 5 stars
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Performance5 out of 5 stars
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Story5 out of 5 stars
- Els
- 01-25-24
Very valuable
I’m so inspired! Tracy Matthew’s book has changed my mind about being a jewelry business owner. I feel empowered and pointed in the right direction in many areas.
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Overall5 out of 5 stars
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Performance5 out of 5 stars
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Story5 out of 5 stars
- DaVoria Jewelry
- 06-01-24
Outstanding!!
Reading this book should be the first step you take when thinking about making your hobby a viable business. It’s become my jewelry business bible!
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Overall1 out of 5 stars
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Performance1 out of 5 stars
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Story1 out of 5 stars
- Anonymous User
- 05-08-24
Lots of filler, book gives bragging vibes
I was reading the book and couldn’t help but notice she was just talking about herself the whole time. I purchased to learn, not to just hear someone talk about their life. I’m wanting raw impactful information, universal information.
Not “this is what I did this one time and it happened to work this way” type of information
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