The Consistent Consumer Revised and Expanded
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The Consistent Consumer Revised and Expanded
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Narrated by:
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Aidan Hinshaw
About this listen
Behavior-based demographics are dead. Instead, values-based systems are what will ensure the success of your next marketing campaign. The authors of The Consistent Consumer say values, not past behaviors, will help you better define and understand today's diverse consumer groups and more accurately anticipate how these distinct populations are likely to behave in the future - and what they are likely to buy as a result.
Ken Beller, Steve Weiss, and New York Times best-selling author Louis Patler offer a values-based profiling system with six proprietary value populations you can use to quickly and effectively shape marketing strategy and increase the impact if your brand. With The Consistent Consumer as your guide, you'll learn how to make an instant connection with consumers, increase sales by learning what really drives consumer spending, enhance market share with products that speak to core values, motivate groups more effectively with customized messages, and influence consumer buying decisions for years to come.
The authors offer successful case studies from industries such as quick-serve restaurants, home improvement, and sports and entertainment, along with dozens of sales, marketing, and management insights that will teach you how a values-based system will help you brand your product at a much deeper, more enduring, and ultimately more consistently profitable level.
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-
Story4 out of 5 stars 68
The news is everywhere. We can’t stop constantly checking it on our computer screens, but what is this doing to our minds? We are never really taught how to make sense of the torrent of news we face every day, writes Alain de Botton (author of the best-selling The Architecture of Happiness), but this has a huge impact on our sense of what matters and of how we should lead our lives.
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5 out of 5 stars
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Quit the news
- By Bett Bollhoefer on 05-16-15
By: Alain de Botton
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Wanting
- The Power of Mimetic Desire in Everyday Life
- By: Luke Burgis
- Narrated by: Luke Burgis, Sean Patrick Hopkins
- Length: 8 hrs and 54 mins
- Unabridged
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Overall4.5 out of 5 stars 818
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Performance4.5 out of 5 stars 691
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Story4.5 out of 5 stars 688
Gravity affects every aspect of our physical being, but there’s a psychological force just as powerful - yet almost nobody has heard of it. It’s responsible for bringing groups of people together and pulling them apart, making certain goals attractive to some and not to others, and fueling cycles of anxiety and conflict. In Wanting, Luke Burgis draws on the work of French polymath René Girard to bring this hidden force to light and reveals how it shapes our lives and societies.
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5 out of 5 stars
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One of the most important books you'll ever read
- By chris boutte on 06-14-21
By: Luke Burgis
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Someone Has to Say It
- The Hidden History of How America Was Lost
- By: Tom Kawczynski
- Narrated by: Jeff Winston
- Length: 5 hrs and 38 mins
- Unabridged
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Overall4.5 out of 5 stars 59
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Performance4.5 out of 5 stars 53
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Story4.5 out of 5 stars 53
Starting at the turn of the last century, this book lays out systematically how Americans have lost control of our government, of our civil society, of our schools, of our companies, and in many cases, even our families.
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5 out of 5 stars
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Great and inspiring book
- By K. E. Davila on 07-09-20
By: Tom Kawczynski
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Korea
- The Impossible Country
- By: Daniel Tudor
- Narrated by: James Cameron Stewart
- Length: 13 hrs and 44 mins
- Unabridged
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Overall4.5 out of 5 stars 135
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Performance4.5 out of 5 stars 114
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Story4.5 out of 5 stars 113
Long overshadowed by Japan and China, South Korea is a small country that happens to be one of the great national success stories of the postwar period. From a failed state with no democratic tradition, ruined and partitioned by war, and sapped by a half-century of colonial rule, South Korea transformed itself in just 50 years into an economic powerhouse and a democracy that serves as a model for other countries. With no natural resources and a tradition of authoritarian rule, Korea managed to accomplish a second Asian miracle.
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5 out of 5 stars
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Amazing book
- By Antoine on 12-14-18
By: Daniel Tudor
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The Complacent Class
- The Self-Defeating Quest for the American Dream
- By: Tyler Cowen
- Narrated by: Walter Dixon
- Length: 7 hrs and 39 mins
- Unabridged
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Overall4 out of 5 stars 299
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Performance4.5 out of 5 stars 254
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Story4 out of 5 stars 253
Since Alexis de Tocqueville, restlessness has been accepted as a signature American trait. Our willingness to move, take risks, and adapt to change have produced a dynamic economy and a tradition of innovation from Ben Franklin to Steve Jobs. The problem, according to legendary blogger, economist, and best-selling author Tyler Cowen, is that Americans today have broken from this tradition - we're working harder than ever to avoid change.
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5 out of 5 stars
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MUST READ
- By RJW on 05-06-17
By: Tyler Cowen
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Cool
- How the Brain's Hidden Quest for Cool Drives Our Economy and Shapes Our World
- By: Steven Quartz, Anette Asp
- Narrated by: James Patrick Cronin
- Length: 10 hrs
- Unabridged
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Overall4 out of 5 stars 126
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Performance4.5 out of 5 stars 109
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Story4 out of 5 stars 107
In Cool, the neuroscientist and philosopher Steven Quartz and the political scientist Anette Asp bring together the latest findings in brain science, economics, and evolutionary biology to form a provocative theory of consumerism, revealing how the brain's "social calculator" and an instinct to rebel are the crucial missing links in understanding the motivations behind our spending habits.
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3 out of 5 stars
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Some Useful Ideas
- By Carson on 07-20-17
By: Steven Quartz, and others
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American Sketches
- Great Leaders, Creative Thinkers, and Heroes of a Hurricane
- By: Walter Isaacson
- Narrated by: Cotter Smith
- Length: 9 hrs and 26 mins
- Unabridged
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Overall4 out of 5 stars 225
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Performance4.5 out of 5 stars 181
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Story4 out of 5 stars 184
In this collection of essays, Walter Isaacson reflects on the lessons to be learned from Benjamin Franklin, Albert Einstein, Bill Gates, Henry Kissinger, Ronald Reagan and Mikhail Gorbachev, Hillary Clinton and Bill Clinton, and various other interesting characters he has chronicled as a biographer and journalist. The people he writes about have an awesome intelligence, in most cases, but that is not the secret of their success.
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2 out of 5 stars
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Not Really Sketches
- By DAVID on 11-04-11
By: Walter Isaacson
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Bannon
- Always the Rebel
- By: Keith Koffler
- Narrated by: William LeRoy
- Length: 5 hrs and 37 mins
- Unabridged
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Overall4.5 out of 5 stars 111
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Performance4.5 out of 5 stars 95
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Story4.5 out of 5 stars 96
To understand the Trump White House, you need to understand Steve Bannon: what's driving him, what his true role is, and what he's trying to accomplish on behalf of the American middle class. White House reporter Keith Koffler penetrates the fog surrounding the mysterious senior White House advisor, tracing Bannon's wild and distinctly American path to the White House in this first-ever honest biography of the controversial figure.
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5 out of 5 stars
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The "real" Steve Bannon! Great read!
- By Amazon Customer on 12-20-17
By: Keith Koffler
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A Bigger Prize
- How We Can Do Better Than the Competition
- By: Margaret Heffernan
- Narrated by: Margaret Heffernan
- Length: 15 hrs and 48 mins
- Unabridged
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Overall4 out of 5 stars 38
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Performance4.5 out of 5 stars 30
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Story4 out of 5 stars 30
From the cranberry bogs of Massachusetts to the classrooms of Singapore and Finland, from tiny start-ups to global engineering firms and beloved American organizations like Ocean Spray, Eileen Fisher, Gore, and Boston Scientific, Heffernan discovers ways of living and working that foster creativity, spark innovation, reinforce our social fabric, and feel so much better than winning.
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5 out of 5 stars
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Margaret Heffernan is brilliant!
- By Eric Willingham on 06-09-16
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The Complete Guide to Mergers and Acquisitions
- Process Tools to Support M&A Integration at Every Level, 3rd Edition
- By: Timothy J. Galpin, Mark Herndon
- Narrated by: Paul Heitsch
- Length: 10 hrs and 39 mins
- Unabridged
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Overall3 out of 5 stars 9
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Performance3.5 out of 5 stars 8
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Story3.5 out of 5 stars 7
Merger and acquisition activity across the globe continues to grow, and is also playing a major role in the development of expanding markets. A well-managed integration effort is essential to success, and failure means a tremendous waste in terms of time and money, as well as the rapid destruction of shareholder value. The Complete Guide to Mergers and Acquisitions: Process Tools to Support M&A Integration at Every Level, Third Edition is an invaluable resource to guide firms in managing M&A integration and maximize the value of their deals.
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2 out of 5 stars
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Sales brochure for the authors
- By J Garner on 04-18-22
By: Timothy J. Galpin, and others
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Creating Freedom
- The Lottery of Birth, the Illusion of Consent, and the Fight for Our Future
- By: Raoul Martinez
- Narrated by: Steve West
- Length: 17 hrs and 35 mins
- Unabridged
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Overall5 out of 5 stars 41
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Performance5 out of 5 stars 35
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Story5 out of 5 stars 35
A manifesto for deep and radical change, Creating Freedom explores the limits placed on freedom by human nature and society. It explodes myths, calling for a profound transformation in the way we think about democracy, equality, and our own identities.
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5 out of 5 stars
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The BEST book, I've listened to in a long time
- By G. Newton on 04-16-17
By: Raoul Martinez
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The Nineties
- A Book
- By: Chuck Klosterman
- Narrated by: Chuck Klosterman, Dion Graham
- Length: 12 hrs and 39 mins
- Unabridged
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Overall4.5 out of 5 stars 1,921
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Performance4.5 out of 5 stars 1,667
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Story4.5 out of 5 stars 1,657
It was long ago, but not as long as it seems: The Berlin Wall fell and the Twin Towers collapsed. In between, one presidential election was allegedly decided by Ross Perot while another was plausibly decided by Ralph Nader. Landlines fell to cell phones, the internet exploded, and pop culture accelerated without the aid of technology that remembered everything. It was the last era with a real mainstream to either identify with or oppose. The ’90s brought about a revolution in the human condition, and a shift in consciousness, that we’re still struggling to understand.
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3 out of 5 stars
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A Very White Middle-class Take On The Nineties
- By Umar Lee on 02-10-22
By: Chuck Klosterman
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The Rise of the New Puritans
- Fighting Back Against Progressives’ War on Fun
- By: Noah Rothman
- Narrated by: Noah Rothman
- Length: 9 hrs and 5 mins
- Unabridged
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Overall4.5 out of 5 stars 161
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Performance4.5 out of 5 stars 150
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Story4.5 out of 5 stars 150
The Left used to be the party of the hippies and the free spirits. Now it’s home to woke scolds and humorless idealogues. The New Puritans can judge a person’s moral character by their clothes, Netflix queue, fast food favorites, the sports they watch, and the company they keep. No choice is neutral, no sphere is private. Not since the Puritans has a political movement wanted so much power over your thoughts, hobbies, and preferences every minute of your day. In the process, they are sucking the joy out of life.
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5 out of 5 stars
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Great, fast summer read
- By Joseph Spiegel on 07-18-22
By: Noah Rothman
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The Secret Knowledge
- On the Dismantling of American Culture
- By: David Mamet
- Narrated by: Johnny Heller
- Length: 6 hrs and 46 mins
- Unabridged
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Overall4.5 out of 5 stars 313
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Performance4.5 out of 5 stars 270
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Story4.5 out of 5 stars 269
For the past 30 years, David Mamet has been a controversial and defining force in theater and film, championing the most cherished liberal values along the way. In some of the great movies and plays of our time, his characters have explored the ethics of the business world, embodied the struggles of the oppressed, and faced the flaws of the capitalist system. But in recent years Mamet has had a change of heart.
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5 out of 5 stars
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Mamet's Rubicon
- By Kirk on 08-13-11
By: David Mamet
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The Impulse Society
- America in the Age of Instant Gratification
- By: Paul Roberts
- Narrated by: Edoardo Ballerini
- Length: 9 hrs and 39 mins
- Unabridged
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Overall4 out of 5 stars 65
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Performance4.5 out of 5 stars 54
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Story4 out of 5 stars 54
Paul Robert digs down to the economic roots of the problem, shows how it has metastisized to affect every facet of our lives and our ability to navigate the future. In clear, cogent prose that mixes illuminating analysis and vibrant reporting, Roberts not only tells the fascinating story of how the impulse society came to be, but shows how, perhaps, a healthier society may still be possible.
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4 out of 5 stars
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A Must-Listen for Millenials
- By Doug - Audible on 03-31-15
By: Paul Roberts
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Originals
- How Non-Conformists Move the World
- By: Adam Grant, Sheryl Sandberg - foreword
- Narrated by: Fred Sanders, Susan Denaker
- Length: 10 hrs and 1 min
- Unabridged
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Overall4.5 out of 5 stars 7,254
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Performance4.5 out of 5 stars 6,156
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Story4.5 out of 5 stars 6,131
With Give and Take, Adam Grant not only introduced a landmark new paradigm for success but also established himself as one of his generation’s most compelling and provocative thought leaders. In Originals he again addresses the challenge of improving the world, but now from the perspective of becoming original: choosing to champion novel ideas and values that go against the grain, battle conformity, and buck outdated traditions. How can we originate new ideas, policies, and practices without risking it all?
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2 out of 5 stars
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Interesting, but not science
- By Lloyd Fassett on 03-14-16
By: Adam Grant, and others