The Business of Belief
How the World's Best Marketers, Designers, Salespeople, Coaches, Fundraisers, Educators, Entrepreneurs and Other Leaders Get Us to Believe
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Narrated by:
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Tom Asacker
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By:
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Tom Asacker
About this listen
In this thought-provoking and entertaining book, Tom Asacker, author of Sandbox Wisdom and A Clear Eye for Branding, pulls back the curtain on the workings of the mind and reveals the hidden logic to motivating behavior, both in ourselves and in others.
Whether you are launching a new brand or marketing campaign, selling products and services, coaching individuals or leading a team, this audiobook will shatter your assumptions about leadership and the art of influence, and give you the invaluable insights required to understand and move others.
The Business of Belief is Tom Asacker’s most compelling - and important - book yet. It will fundamentally change the way you think about your work and your life. Use it as your companion and as a guide in this fast-paced world overwhelmed by complexity and choice.The next big idea in business is belief.
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The 7 Laws of Magical Thinking
- How Irrational Beliefs Keep Us Happy, Healthy, and Sane
- By: Matthew Hutson
- Narrated by: Matthew Hutson, Don Hagen
- Length: 9 hrs and 33 mins
- Unabridged
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In this witty and perceptive debut, a former editor at Psychology Today shows us how magical thinking makes life worth living. Psychologists have documented a litany of cognitive biases and explained their positive functions. Now, Matthew Hutson shows us that even the most hardcore skeptic indulges in magical thinking all the time - and it's crucial to our survival. Drawing on evolution, cognitive science, and neuroscience, Hutson shows us that magical thinking has been so useful to us that it's hardwired into our brains.
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Highly enjoyable
- By David R Pinsof on 05-01-12
By: Matthew Hutson
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Uncertainty
- Turning Fear and Doubt into Fuel for Brilliance
- By: Jonathan Fields
- Narrated by: Erik Synnestvedt
- Length: 6 hrs and 23 mins
- Unabridged
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Jonathan Fields knows the risks - and potential power - of uncertainty. He gave up a six-figure income as a lawyer to make $12 an hour as a personal trainer. Then, married with a three-month old baby, he signed a lease to launch a yoga center in the heart of New York City...the day before 9/11.
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Distracting Narration
- By Mike on 01-03-12
By: Jonathan Fields
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Conversations That Matter: Insights & Distinctions - Landmark Essays, Volume 2
- By: Steve Zaffron, Laurel Scheaf, Mark Spirtos, and others
- Narrated by: Gale LeGassick, Steve Zaffron, Laurel Scheaf, and others
- Length: 1 hr and 40 mins
- Unabridged
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Landmark Essays, Volume 2 continues a wonderful journey to the heart of the matter of our lives, to what matters most. It points out what's possible if we step outside of what we know, and recognize and embrace our capacity to bring forth an entirely new possibility for living—not because it is better, but simply because that is what human beings can do.
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A part of this was worth buying
- By goyo on 12-14-11
By: Steve Zaffron, and others
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Why Smart People Hurt
- A Guide for the Bright, the Sensitive, and the Creative
- By: Eric Maisel
- Narrated by: Seth Podowitz
- Length: 5 hrs and 43 mins
- Unabridged
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The challenges smart and creative people encounter - from scientific researchers and genius award winners to best-selling novelists, Broadway actors, high-powered attorneys, and academics - often include anxiety, overthinking, mania, sadness, and despair. In Why Smart People Hurt, natural psychology specialist and creativity coach Dr. Eric Maisel draws on his many years of work with the best and the brightest to pinpoint these often devastating challenges and offer solutions based on the groundbreaking principles and practices of natural psychology.
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Stunningly Unintelligent
- By john burke on 05-22-21
By: Eric Maisel
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Louder Than Words
- Harness the Power of Your Authentic Voice
- By: Todd Henry
- Narrated by: Jeff Cummings
- Length: 6 hrs and 14 mins
- Unabridged
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There has never been a better time to build an audience around your idea or product. But with so many people and companies clamoring for attention, it's also more challenging than ever to do work that deeply resonates with the marketplace and creates true and lasting impact.
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MISLEADING TITLE AND AUDIO SAMPLE
- By Jer on 05-19-16
By: Todd Henry
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Good Vibes, Good Life
- How Self-Love Is the Key to Unlocking Your Greatness
- By: Vex King
- Narrated by: Kaushal
- Length: 4 hrs and 40 mins
- Unabridged
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Join the self-love revolution with Instagram visionary Vex King. This audiobook features inspirational messages and universal wisdom to help you manifest positive vibes.
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Insipid. Absolutely rehashed
- By Ljw on 04-22-21
By: Vex King
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Fascinate
- Your 7 Triggers to Persuasion and Captivation
- By: Sally Hogshead
- Narrated by: Sally Hogshead
- Length: 8 hrs and 41 mins
- Unabridged
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Why are you captivated by some people but not by others? Why do you recall some brands yet forget the rest? In a distracted, overcrowded world, how do certain leaders, friends, and family members convince you to change your behavior? Answer: fascination, the most powerful way to influence decision-making. It's more persuasive than marketing, advertising, or any other form of communication. And it all starts with seven universal triggers: lust, mystique, alarm, prestige, power, vice, and trust.
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Hog your Head with Fascinate!
- By Lanie Evans on 01-19-11
By: Sally Hogshead
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Thoughts Are Things
- Turning Your Idea Into Realities, The Think and Grow Rich® series
- By: Bob Proctor, Greg S. Reid
- Narrated by: L. J. Ganser
- Length: 3 hrs and 31 mins
- Unabridged
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You've learned the principles in Napoleon Hill's classic Think and Grow Rich - now give them STICKABILITY! The path to personal and professional success is not a one-way street. Most people encounter setbacks and obstacles that threaten to derail them from their chosen route. The most successful people, however, adhere to their principles and goals, capitalizing on hidden opportunities, even in the face of what many would consider unconquerable obstacles. To coin a new word - these people have STICKABILITY!
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This book has changed my life.
- By Tammy Ward on 07-06-19
By: Bob Proctor, and others
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Living in Flow
- The Science of Synchronicity and How Your Choices Shape Your World
- By: Sky Nelson-Isaacs, Joseph Jaworski - foreword
- Narrated by: John Mark Bowman
- Length: 8 hrs and 17 mins
- Unabridged
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When we align with circumstance, circumstance aligns with us. Using a cutting-edge scientific theory of synchronicity, Sky Nelson-Isaacs presents a model for living "in the flow" - a state of optimal functioning, creative thinking, and seemingly effortless productivity. Nelson-Isaacs explains how our choices create meaning, translating current and original ideas from theoretical physics and quantum mechanics into accessible, actionable steps that we can all take to live lives in better alignment with who we are and who we want to be.
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Excellent Narration, Heady Concept
- By Geoff Bowman on 08-11-20
By: Sky Nelson-Isaacs, and others
What listeners say about The Business of Belief
Average customer ratingsReviews - Please select the tabs below to change the source of reviews.
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- Jefferson
- 02-22-14
Surprisingly Good and Short
Worth the money. Good narration, well delivered. Content logical.
This book is short and to the point. I like that. Too many audios are 1,000 hours long, at least it feels as though, when the author could have made their point in 2 hours.
I recommend this book with high enthusiasm. Great job to the author, Tom Asacker.
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2 people found this helpful
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- Dr. Michael Hudson
- 03-30-15
A must read if you want to create a better future
My favorite quote from the book: "We all become the stories we tell ourselves...sown into our minds through our experiences." A close second is "Layers of fat we call experience." Read it, think about it, and act upon its advice!
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2 people found this helpful
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- Josh Liston
- 01-30-17
His Podcast is much much better!
What did you like best about The Business of Belief? What did you like least?
Tom is clever and funny. I thought the ideas were a little thin at times and lacking clarity, but I guess belief itself can be seen as amorphous.
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