The Art of Negotiation How to Master Getting to Yes

Discover the Secrets of Power Negotiating & How to Negotiate Getting Past No, in Sales, Business, Management, Real Estate & in Your Personal Life

By: Derek Borthwick

Narrated by: Derek Borthwick

New from international best-selling, award-winning author Derek Borthwick.

Does the thought of negotiating fill you with dread?

Would you like to discover the secret of how to negotiate anything and win?

Would you like to save money and enhance your career by becoming a negotiation genius?

Would you like to persuade and influence people effortlessly and intuitively?

If so, this book will teach you the most powerful tactics for achieving your goals.

This book is NOT just another academic negotiation theory book. It is NOT just a book of tips.

If you want simple, effective and practical techniques that you can use in any situation and less theory, then this book will give you that.

This is the ultimate negotiation system, whatever the situation.

The book will give you a deep understanding of the psychological biases that affect all people.

YOU WILL LEARN HOW TO:

• Negotiate to win with confidence in any situation. Why you should never split the difference.
• Persuade and influence anyone, anytime and in any situation.
• Hack into and use the deep psychological biases within us all.
• Mind read anyone using powerful nonverbal reading techniques.
• Use the most powerful techniques used by the world’s top negotiators.
• Spot and disarm any negotiation tricks and tactics.
• Neutralise and control difficult people.
• Negotiate a discount on anything and how to get a raise.
• Empower yourself to be that power negotiator that you have always wanted to be.
• And a lot more…

TWO BOOKS IN ONE

In Part One,

You will uncover how people are wired and how to hack into the secret, powerful psychological biases that are deep within us all.

In Part Two,

You will learn how to use a step-by-step approach to negotiate using the most powerful techniques that professionals know but rarely share to help you get what you want.

The book also has a bonus proprietary Rapid Learning Accelerator™ audio program to help you learn these skills faster.

PLEASE NOTE: When you purchase this title, the accompanying PDF will be available in your Audible Library along with the audio.

©2024 Derek Borthwick (P)2024 Derek Borthwick

Warm, informative, entertaining, valuable

I listened to this book as I was preparing to win a consultancy proposal. In fact, I listened to it while I wrote the proposal. It was so easy to listen to – it’s written and orated beautifully. For what could be seen as a dry topic – negotiation - I found this book was able to hold my attention because it was entertaining, energetic and informative.
I loved the mix of personal stories the author adds too. I found myself leaning into the stories he adds where his children featured. They were both funny and heartfelt.

The tip about not trying to not master everything at once, and remaining emotionally calm so we can become keen observers, which in turn, helps make us better negotiators. This is particularly because we better notice body language.
This book is a cool, insightful and practical guide for anyone seeking to improve their negotiation skills and not just for professionals in business. The tips in this book can be used for anyone.

The author talks about the importance of knowing what we want and where we want to go – moving towards pleasure or away from pain – writing this down helps us be clear. This is extremely important when negotiating. Some other great techniques in this book around this include the ‘because’ technique, understanding your BATNA, and the strengths and weaknesses exercise.

There’s so much useful information in this book but it’s paced well and structured well. The empathy throughout provides a lovely perspective to the book.

Overall, The Art of Negotiation is a clear, valuable read for anyone looking to improve their ability to influence, persuade, and reach mutually beneficial agreements. After reading it, I felt more empowered to approach negotiations with confidence and skill.