The 4:2 Formula

Getting Buyers off the Fence and into a Home

De: Jeff Shore

Narrado por: Jeff Shore

Something in your clients' lives isn't working for them right now, and they need a fix. They're on a mission - a mission to improve their lives. Your job is to connect to that mission so deeply the path to the sale literally roles out right in front of you.

The 4:2 Formula gives you proven strategies for discovering your clients' needs and providing solutions that will change their world.

©2012 Jeff Shore (P)2012 Jeff Shore

Logical and realistic.

This is one to read twice to break all the paradigms taught about real estate.

Must read/listen for home salespeople

Simple and concise. KISS. You can listen in a few hours and be implementing that same day.

Sale more homes and have clients for life

Some times you need to be reminded of the basics. This is not about a hard sell this is about finding someone problem and as a sales person being able to fix their need. It's about the relationship you for as a sales person and the ICare calls. This is a solid reminder of how to sell with purpose and be proud of the job you do.

Excellent read!

I completely agree the sales process is too much about asking what questions. To be effective, we need to dig deeper. People are dying to be known, understood and heard… being a sales person who understands how to unlock a persons motivation is absolutely life changing. Becoming more effective in selling is possible… read this book, and practice over and over and over…

This Audiobook Reminds me of a Really Good Podcast

While on our 9 hour drive to Florida, I purchased it when the sun went down. I usually don't listen to audiobooks. I prefer to read it myself, but this audiobook felt like I was listening to a podcast. I appreciate it being narrated by the author; It really brought the book to life.

A powerful book on communication

I loved the approach Jeff takes with this powerful communication approach. I believe that sales is not a thing that is done to a buyer but it is a service that is done with a buyer.

Sensacional

Esse livro é dedicado aos corretores de imóveis, mas pode ser facilmente aplicado a qualquer segmento. A metodologia segue uma sequência lógica e bem estruturada. Impossível não conseguir bons resultados!

Practical and USEFUL

Specific ideas and strategies delivered in a straight forward manner. Ex ellent content based on Human Nature

Needs more examples

Lots of good value in this book. I just wish it had more practical examples of how to utilize the information in the book. I understand that we need to say things in our own way but having more examples would have been helpful.