Storynomics
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Storynomics
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Narrated by:
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Juan Manuel Vargas
About this listen
Estamos hechos de relatos y, hoy más que nunca, aprender a transmitirlos es la vía más efectiva para entusiasmar y atrapar la atención del público. Este audiolibro reúne el talento de dos genios en el tema.
Robert McKee es el gurú del guionismo. Reconocidos dramaturgos, escritores y directores creativos -entre ellos las mentes maestras detrás de Breaking Bad, The Crown o El lobo de Wall Street- han tomado el seminario de este autor del que se desprende El guion, la biblia para quien desee contar una gran anécdota con maestría. En Storynomics, McKee se une a Tom Gerace, experto en marketing digital, quien ha asesorado con éxito a organizaciones como Samsung, Microsoft, Nike, IBM y Phillips.Basados en estrategias de storytelling y estudios de mercado, los autores crearon el concepto storynomics: el arte de vender a través de contar una historia contundente.
No importa si se trata de anuncios en redes, una publicación periodística o la campaña de algún producto, si eres un creador de contenido, la clave son las historias. McKee y Gerace trazan el camino para ir más allá del rápido declive de la publicidad tradicional y su método ofrece resultados que superan el impacto de cualquier anuncio. ¿Cómo se conectan las audiencias con los creadores de contenido hoy? Los autores tienen la respuesta.
©2021 Robert McKee (P)2021 Editorial Planeta MéxicoListeners also enjoyed...
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- Unabridged
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Overall4.5 out of 5 stars 1,652
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Performance5 out of 5 stars 1,368
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Performance4.5 out of 5 stars 1,987
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Story5 out of 5 stars 2,300
Women get mixed messages about how to succeed at work, and research shows that much of the career advice aimed at men doesn't even work for women. We’re left wondering: How do you say no without being labeled difficult? How do you get paid what you’re worth? Should you go for that next big promotion, even though it’ll impact your family? Known for being 2018’s most-booked female speaker in the world and now a nationally-syndicated talk show host, Mel Robbins answers these questions and more with research-based strategies that you can put into action immediately.
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4 out of 5 stars
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I love Mel Robbins!
- By The Quirky Ferret on 11-05-19
By: Mel Robbins
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The Creature from Jekyll Island
- A Second Look at the Federal Reserve
- By: G. Edward Griffin
- Narrated by: Mark Bramhall
- Length: 24 hrs and 21 mins
- Unabridged
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Overall4.5 out of 5 stars 5,967
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Performance5 out of 5 stars 5,260
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Story4.5 out of 5 stars 5,257
This classic expose of the Fed has become one of the best-selling books in its category of all time. Where does money come from? Where does it go? Who makes it? The money magician's secrets are unveiled. Here is a close look at their mirrors and smoke machines, the pulleys, cogs, and wheels that create the grand illusion called money. A boring subject? Just wait. You'll be hooked in five minutes. It reads like a detective story - which it really is, but it's all true.
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1 out of 5 stars
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Lost confidence in author
- By Amazon Customer on 07-11-20
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Manifest Now
- By: Idil Ahmed
- Narrated by: Idil Ahmed
- Length: 4 hrs and 23 mins
- Unabridged
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Overall5 out of 5 stars 2,533
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Performance5 out of 5 stars 2,138
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Story5 out of 5 stars 2,122
Manifest Now provides a step-by-step guide with tools, techniques, and proven strategies to raise your frequency and create the reality you want. This audiobook is designed to guide you through the mental, physical, and spiritual aspects of manifesting and creating all that your heart desires. You'll learn how to start removing mental and emotional blocks so you can rediscover that manifesting is your natural birthright. You'll feel more confident, reconnected, and powerful as you listen.
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5 out of 5 stars
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This is my first review of 2 years subscribed!
- By Rodrigo on 02-22-19
By: Idil Ahmed
![Los secretos de la mente millonaria (Narración en Castellano) [Secrets of the Millionaire Mind] Audiobook By T. Harv E](https://m.media-amazon.com/images/I/518pmcMK6SL._SL320_.jpg)
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Los secretos de la mente millonaria (Narración en Castellano) [Secrets of the Millionaire Mind]
- Domina el juego de la riqueza [Mastering the Inner Game of Wealth]
- By: T. Harv Eker
- Narrated by: Ivan Villanueva
- Length: 2 hrs and 17 mins
- Unabridged
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Overall5 out of 5 stars 626
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Performance5 out of 5 stars 553
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Story5 out of 5 stars 557
El autor estaba en bancarrota, en solo dos años y medio se convirtió en millonario y construyó una de las más grandes firmas de consultoría para el éxito. Con sus enseñanzas ha tocado la vida de millones de personas. Este audiolibro te enseña a observar como piensas. Es un reto a tus ideas que te limitan, a los razonamientos que no te apoyan y a tus acciones con respecto al dinero.
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3 out of 5 stars
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El libro está bien, pero ES VERSION RESUMIDA
- By alexnvlp on 08-24-23
By: T. Harv Eker
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Worthy
- How to Believe You Are Enough and Transform Your Life
- By: Jamie Kern Lima
- Narrated by: Jamie Kern Lima
- Length: 11 hrs and 26 mins
- Unabridged
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Overall4.5 out of 5 stars 877
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Performance4.5 out of 5 stars 810
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Story4.5 out of 5 stars 810
Author Jamie Kern Lima's first, instant New York Times bestselling book Believe It, captured her journey of going from Denny's waitress to billion-dollar entrepreneur by learning to believe in herself. And now her second, much-anticipated, upcoming book Worthy, is the playbook for how YOU can believe in YOU! If you've ever struggled with self-doubt, felt like you don't have what it takes...or that who you truly are isn't enough, even if you're really good at hiding it from the world, WORTHY is for you.
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5 out of 5 stars
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💫 We're so WORTHY! 🦋 Listen - Read - Share 🔆
- By Diana Yin on 02-22-24
By: Jamie Kern Lima
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How to Day Trade for a Living
- A Beginner's Guide to Trading Tools and Tactics, Money Management, Discipline and Trading Psychology
- By: Andrew Aziz
- Narrated by: Kevin Foley
- Length: 6 hrs and 56 mins
- Unabridged
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Overall4.5 out of 5 stars 1,340
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Performance4.5 out of 5 stars 1,083
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Story4.5 out of 5 stars 1,079
Very few careers can offer you the freedom, flexibility, and income that day trading does. As a day trader, you can live and work anywhere in the world. You can decide when to work and when not to work. You only answer to yourself. That is the life of the successful day trader. Many people aspire to it, but very few succeed. In the audiobook, I describe the fundamentals of day trading, explain how day trading is different from other styles of trading and investment, and elaborate on important trading strategies that many traders use every day.
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3 out of 5 stars
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Its a sales pitch
- By Xavier Foley on 02-08-18
By: Andrew Aziz
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Indistractable
- How to Control Your Attention and Choose Your Life
- By: Nir Eyal, Julie Li
- Narrated by: Nir Eyal
- Length: 5 hrs and 15 mins
- Unabridged
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Overall4.5 out of 5 stars 9,323
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Performance4.5 out of 5 stars 7,973
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Story4.5 out of 5 stars 7,917
In Indistractable, Eyal reveals the hidden psychology driving us to distraction. He describes why solving the problem is not as simple as swearing off our devices: Abstinence is impractical and often makes us want more. Eyal lays bare the secret of finally doing what you say you will do with a four-step, research-backed model. Indistractable reveals the key to getting the best out of technology, without letting it get the best of us.
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1 out of 5 stars
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Nothing new...
- By Erica on 12-24-19
By: Nir Eyal, and others
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Tools of Titans
- The Tactics, Routines, and Habits of Billionaires, Icons, and World-Class Performers
- By: Tim Ferriss
- Narrated by: Ray Porter, Kaleo Griffith, Tim Ferriss, and others
- Length: 22 hrs and 41 mins
- Unabridged
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Overall4.5 out of 5 stars 3,951
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Performance4.5 out of 5 stars 3,309
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Story4.5 out of 5 stars 3,284
The latest groundbreaking tome from Tim Ferriss, the number-one New York Times best-selling author of The 4-Hour Workweek. For the last two years, I've interviewed more than 200 world-class performers for my podcast, The Tim Ferriss Show. The guests range from super celebs (Jamie Foxx, Arnold Schwarzenegger, etc.) and athletes (icons of powerlifting, gymnastics, surfing, etc.) to legendary Special Operations commanders and black-market biochemists. For most of my guests, it’s the first time they’ve agreed to a two-to-three-hour interview.
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3 out of 5 stars
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If I could sum it up: too much of a good thing
- By Brian Sachetta on 06-08-20
By: Tim Ferriss