Start the Work

How to Duplicate Yourself and Scale Your Business

By: Natalie Dawson

Narrated by: Natalie Dawson

If you're a business owner feeling trapped in the daily grind or not at the level you want to be, then you're not alone...

In this book, Natalie Dawson, best-selling author of "TeamWork: How To Build A High-Performance Team," shares her proven playbook for busy business owners looking to break free from doing it all by themselves (or feeling like they have to) and start building their business so that it's dependent on your team and not just you as the business owner.

Growing a business requires more than just daily operations; it demands strategic scaling. Many leaders, while busy running their businesses, miss out on opportunities to expand their team, reach, and revenue because they don't understand the scaling process. As the co-founder and president of Cardone Ventures, Natalie Dawson not only led her company from $2.7 million in revenue in 2019 to $146.8 million in 2023, but she has also coached thousands of clients to grow their businesses exponentially.

In the early days, she managed multiple roles—from people and operations to technology, running 40 events per year. Over time, she has systematically replaced herself with skilled team leaders, growing our team to 220 members.

The book is structured into four sections: Time, You, Your Culture, Your Team. It starts with how to optimize your time—the foundation for personal growth and business expansion. The following sections delve into cultivating your habits, designing a scalable culture, and structuring your team for maximum effectiveness. Each section is designed to shift your focus from day-to-day operations to long-term growth strategies.

Whether you're a startup founder hungry for rapid growth or an established business owner dreaming of expansion, 'Start the Work' delivers invaluable guidance to drive measurable results and propel your business toward a scalable future.

©2024 Natalie Dawson (P)2024 Natalie Dawson

Outstanding Book!

Thank you so much for completing this book for me! So much practical nuggets. You’ve inspired me to track my performance. Again, thank you! BLC

Amazing

Loved it so much can’t wait to put it into play! Thank you so much!

I wish I had this book before I started my company!

She knows her stuff. If you have any wishes or desires to work ON your business instead of IN your business, this book is for you.

I’ve listened to her present at several conferences and can’t get enough of her insights… all applicable. I this book she really puts it all out there as to HOW to replicate yourself so you can grow.

I made her last book “Teamwork” into our HR manual. Today, I am made this book my Replicator manual.

Worth MILLIONS.

Practical, Raw and Real, Implementable.

I love this book, she plays the game and doesn’t hide behind fake or pretentious hear say. She gives you real authentic information with out the fluff or glamorous portrayal of what most think they know. She uses her real experiences and shows you what works for her to build a successful brand with in the Cardone enterprises. Like him or not Grant and his team of entrepreneurs truly demonstrate what it takes to thrive in the game of entrepreneurship. I def relate to her teaching style so I gave it 5 stars across the board and have already recommended others to read it. Process and the inner works of business are the foundation needed to build a successful business. She hits a home run with her coaching style and I believe every word she speaks. Thank you Natalie.

Informative and entertaining

It's a very interesting read due to her giving insight as to how to navigate the rough aspects of running a business. She does a great job at narrating as well. It sounds a lot like you're getting one on one coaching while listening.