Social Media Guide for Aviation Professionals

Personal Branding & Building Relationships in the World's Fastest Industry

By: Paula Anderson Williams, John F. Williams

Narrated by: Ridley Wilson

You've heard the hype. But does social media really work for complex, high-ticket, B2B aviation marketing? We have complicated products and services that can really benefit from being demonstrated online. And you have competitors who still think social media is for teenage girls to share eye makeup techniques and funny videos of their guinea pigs (it is, but it has grown significantly beyond that!).

Authors John and Paula Williams are no strangers to the high expectations (and sometimes low margins) of FBOs, MROs, charter companies, repair stations, software companies, component makers, and doctors, lawyers, and insurance professionals in the aviation industry. The company they founded has achieved consistently high performance results for these clients.

The answer is yes. In fact, in some ways it works even better for aviation. We have specialized audiences so targeting is much more important so that we're not wasting money advertising to the general population.

From the foreword by best-selling social media author Kim Walsh Phillips: "Like one of my celebrity coaching clients–Kevin 'Mr. Wonderful' O’Leary of NBC’s Shark Tank–likes to say, 'it isn’t magic. It’s smart marketing.'"

You are in the best time ever to grow a business. Opportunity abounds and if used wisely it can skyrocket your growth. This audiobook is the exact tool you need to get you there. In it, Paula shares how to build an effective long game marketing campaign that will drive a prospect from not knowing anything about you to seeking a conversation and ultimately closing the sale. Paula is the leading expert in aviation marketing, and she’s put together the exact blueprint you need to effectively market online.

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