Self-Promote & Succeed

The No Boring Books Way to Build Your Brand, Attract Your Audience, and Market Your Non-Fiction Book

By: Julie Broad

Narrated by: Julie Broad

Master nonfiction book marketing and use your book for author brand growth.

Every nonfiction author dreams of being a bestselling author, having their book flourish in the hands of eager readers. This dream hinges on a well-positioned book and a savvy understanding of marketing. Many authors feel like they have tried everything in the world of self-publishing—launching mass press releases, designing attractive bookmarks, and attempting to run ads on Amazon. Yet the numbers crawl, the dream stalls, and the frustration mounts.

Julie Broad, author of Self-Publish and Succeed and Founder of Book Launchers, brings her high-energy approach and hold-nothing-back attitude with this compelling follow-up guide to Self-Publish and Succeed. Julie champions indie authors to book marketing success, showing you the secret goes beyond the narrow focus on book sales. She presents a map to use your book to become an industry thought leader, bolster your personal brand, and leverage your book as a tool for business growth.

You’ll discover how to:

• Architect a layered marketing strategy, optimizing every aspect of your book production and marketing, for success.
• Position your author brand to appeal directly to your target audience.
• Choose your book launch strategy from four proven methods.
• Enhance your book’s visibility with the right pricing and keywords on platforms like Kindle Direct Publishing.
• Leverage speaking engagements to personally connect with readers and boost book sales.

It’s time to take your authorship to the next level. Navigate the intricacies of self-publishing and book marketing using the same methods clients pay her tens of thousands of dollars for. Get Self-Promote and Succeed and let this writer’s guide to promoting, marketing, and selling your nonfiction book be the reason your journey heads toward success.

©2023 Stick Horse Publishing (P)2023 Stick Horse Publishing

Great Marketing Ideas In Here

The marketing ideas in this book are ones that I will use for years to come. I’ll just share a couple that stood out to me, although there are even better ones I could share.

For example: Julie says that one way to connect with niche influencers/authors is to help boost/share their product, posts or books consistently when they are first starting out. If you constantly show up on their social media comments they’ll begin to recognize you and may very likely return the favor in the future when you launch your books and products. This really helped me change my perspective, so I liked that.

I also loved the practical advice Julie gives when she talks about the guy at the convention booth just handing out his book to anyone before even having a conversation or connecting with them first. He got no where by doing that. Great point!

“Networking for the Introvert” was a great chapter. There are too many good things to say about this book.

The data tracking part of the book was gold to me!

I would recommend this book even to social media influencers and speakers. Oh, she says that speaking & authoring are two fields that should be done together. If you are doing one but not the other, you’re leaving money on the table. That was a good nugget!

Thank you Julie, it was a great read!
All the best to you and your team!
—Everyday Dan

Good if you’re selling more than your book

There’s a lot of good insight to gain from this book however, it focused heavily on promoting other aspects of you, your business, and not just your book. In fact, it seemed to highlight that it’s hard to market your book but it’s easy to market yourself or your business. It felt a little bit discouraging for me as an author who only has a book to sell. I don’t have a business or a website or any other side gig that my book is promoting. I just wanted to promote just my Book.