Purpose und Vision
Wie Unternehmen Zweck und Ziel erfolgreich umsetzen
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Purpose und Vision
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Narrated by:
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Sebastian Pappenberger
About this listen
Ein Zweck macht noch keinen Unternehmenserfolg.
Seit Simon Sineks TED-Talk treibt das Thema Purpose kuriose Blüten. Der Unternehmenszweck wird vielfach zur Basis aller Strategien, Ziele, Maßnahmen und KPIs erklärt.
Für Franz-Rudolf Esch greift das zu kurz. Kein Unternehmen ist nur durch seinen Zweck dauerhaft erfolgreich. Es bedarf weiterer Zutaten, wie klarer Unternehmensgrundsätze, einer ambitionierten Vision und einer starken Marke. Diese fasst Esch im Haltungs- und Visionshaus zusammen, einem Tool, das auf ein DIN-A3-Blatt passt.
Wie Unternehmenslenker und Führungskräfte Purpose und Vision definieren, kommunizieren und ins tägliche Handeln übersetzen, erfahren sie in diesem Buch.
"Die aktuelle Diskussion um Purpose und Sinn von Unternehmen ist notwendig, weil sie ein gesamtgesellschaftliches Bedürfnis adressiert. Dieses Buch vermittelt einen ausgezeichneten Überblick zu den vielen Facetten des Problems und ist für Interessierte aus Wissenschaft wie Praxis gleichermaßen zu empfehlen."
Prof. Dr. Dr. h.c. mult. Hermann Simon, Gründer und Honorary Chairman von Simon-Kucher & Partners.
In deiner Audible-Bibliothek findest du für dieses Hörerlebnis eine PDF-Datei mit zusätzlichem Material.
©2021 Campus Verlag (P)2021 ABOD VerlagCritic reviews
Klare Werte, eine transparente Haltung sowie ein übergeordneter Unternehmenszweck. Das sind die Zutaten, mit denen "Koch" Esch seine "Plat du Jour" empfiehlt. Lesenswert!
-- Dr. Anne-Kathrin Bräu, Senior Vice President Communications, Vitesco Technologies
Die REWE Group hat den von Prof. Esch beschriebenen Weg zur Entwicklung und Umsetzung von Purpose und Vision mit nachhaltigem Erfolg beschritten.
-- Dr. Daniela Büchel, Bereichsvorstand Handel Deutschland - Ressort HR/Nachhaltigkeit, REWE Group
Mit seiner großen Expertise zeigt Prof. Esch, wie man Purpose und Vision wirksam entwickeln und im Unternehmen umsetzen kann.
-- Evi Roseneder, Head of Corporate Communications, Umdasch Group, Österreich
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