Product Marketing
Mastering the Art and Science of PMM
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Product Marketing
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Narrado por:
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Div Manickam
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De:
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Div Manickam
Acerca de esta escucha
Are you an aspiring product marketer or product marketing leader? This audiobook is dedicated to product marketers around the world.
Imagine a world where we as product marketers are cheering for each team and bringing out the best in each of us. Our true self-worth as product marketing is yet to be unveiled, as the linchpin across product, sales and marketing. When I ventured into product marketing 10 years ago, I found my passions across creativity and technology come to life. An engineer’s mind meets a creative heart, and I knew this is right where I need to be.
Everyone comes into product marketing from different roles, and that is the pure beauty of the PMM discipline. We bring diverse perspectives and challenge the status quo. This intersection of product and marketing comes with its own struggles in educating teams across the organization to show our value and bring cross-functional alignment across product, sales, and marketing.
Join me on a journey through the world of product marketing as we navigate the good, the bad, and the ugly. If you are wondering why should I listen to this audiobook (or why did I created this audiobook):
- As a PMM and product marketing leader, I have the privilege to see the PMM function evolve.
- As a top 100 product marketing influencer, I am blessed to brainstorm with PMM mentees and leaders.
- There are many audiobooks on product and marketing, but very few become a guiding light. I have read books on product, marketing, sales, leadership, habits, mindfulness and found my true north amidst them all.
- In the past 10 years, I’ve learned a lot about the art and science of product marketing–from messaging and positioning, buyer persona, product launch to market intelligence, but the most important lesson is discipline and empathy.
- It’s the art of the craft. We keep refining our skills and put it to practice every day.
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