Opening Weekend
An Insider's Look at Marketing Hollywood's Hits and Flops
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Opening Weekend
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Narrated by:
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Jim Fredrick
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By:
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Jim Fredrick
About this listen
In a world where movie marketers are the stars of the story, Opening Weekend: An Insider's Look at Marketing Hollywood's Hits and Flops recounts Jim Fredrick's journey through the realm of movie marketing. Fredrick offers readers exclusive access to behind-the-scenes anecdotes and firsthand accounts of working with studio executives and navigating relationships with famous movie stars and directors.
After starting his career in 1983 as a trailer editor and producer at famed advertising boutique Intralink, Jim Fredrick went on to serve as president of marketing at Castle Rock Entertainment; senior vice president of creative advertising at Warner Bros.; and executive vice president of marketing at Sony Screen Gems. In 2011, he founded his own company, Jim Fredrick Motion Picture Marketing.
Across a span of thirty-five years, Fredrick's roles as a trailer maker and studio executive allowed him to craft advertising campaigns for a range of movies, from such iconic cinematic gems as The Shawshank Redemption to the widely beloved Harry Potter franchise, to commercial failures like The Adventures of Pluto Nash and Fired Up! Opening Weekend explores the intricacies of the lesser-known business of film distribution and marketing, unraveling the complex mechanisms through which movies are sold to discriminating audiences. Replete with triumphs, setbacks, and the relentless spirit that drives the creation and promotion of cinematic masterpieces, Opening Weekend promises an enthralling glimpse into the previously untold world of Hollywood movies.
©2024 Jim Fredrick (P)2024 University Press of MississippiRelated to this topic
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Historical family story and great read.
- By Starr on 11-21-24
By: Michael McDowell
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Damn Glad to Meet You
- My Seven Decades in the Hollywood Trenches
- By: Tim Matheson
- Narrated by: Tim Matheson
- Length: 12 hrs and 37 mins
- Unabridged
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Overall5 out of 5 stars 16
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Performance5 out of 5 stars 16
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Story5 out of 5 stars 16
For the past seven decades, Tim Matheson has been an on-screen favorite in Hollywood. In his debut memoir, Tim takes fans behind-the-scenes of his illustrious career, and reveals what it was like to learn from and work alongside the greats, including Lucille Ball, Dick Van Dyke, Steven Spielberg, and Aaron Sorkin. Tim also talks about how he transitioned from acting to directing, the role in The West Wing that nabbed him two Emmy nominations–and so much more.
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5 out of 5 stars
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Crazy life and live to talk about it
- By Charles on 11-20-24
By: Tim Matheson
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The Future Was Now
- Madmen, Mavericks, and the Epic Sci-Fi Summer of 1982
- By: Chris Nashawaty
- Narrated by: Jonathan Todd Ross
- Length: 9 hrs and 4 mins
- Unabridged
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Overall5 out of 5 stars 42
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Performance4.5 out of 5 stars 39
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Story4.5 out of 5 stars 39
In the summer of 1982, eight science fiction films were released within six weeks of one another. E.T., Tron, Star Trek: Wrath of Khan, Conan the Barbarian, Blade Runner, Poltergeist, The Thing, and Mad Max: The Road Warrior changed the careers of some of Hollywood's now biggest names―altering the art of movie-making to this day.
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5 out of 5 stars
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Great story about an incredible year in sci fi film making.
- By Jesse Poole Van Swol on 10-04-24
By: Chris Nashawaty
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The Queen
- By: Nick Cutter
- Narrated by: Ariel Blake, Zac Aleman, Corey Brill, and others
- Length: 12 hrs and 2 mins
- Unabridged
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Overall4.5 out of 5 stars 67
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Performance4.5 out of 5 stars 66
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Story4.5 out of 5 stars 66
On a sunny morning in June, Margaret Carpenter wakes up to find a new iPhone on her doorstep. She switches it on to find a text from her best friend, Charity Atwater. The problem is, Charity’s been missing for over a month. Most people in town—even the police—think she’s dead. Margaret and Charity have been lifelong friends. They share everything, know the most intimate details about one another…except for the destructive secret hidden from them both. A secret that will trigger a chain of events ending in tragedy, bloodshed, and death. And now Charity wants Margaret to know her story.
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5 out of 5 stars
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Loved it
- By Amazon Customer on 10-30-24
By: Nick Cutter
What listeners say about Opening Weekend
Average customer ratingsReviews - Please select the tabs below to change the source of reviews.
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Overall5 out of 5 stars
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Performance5 out of 5 stars
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Story5 out of 5 stars
- Debbie Miller
- 10-30-24
Amazing Chronicle From An Insiders Experience In Hollywood
Bravo!! I love everything about this book. Jim (the author) is so knowledgeable and honest, and relates all his experiences during his very storied career with intelligence, candor, humor and humility. This is a rare opportunity for readers to get a true behind the scenes look at movie marketing at the highest level. And having the author narrate really makes it feel like you’re just sitting with him, face-to-face, while he shares all his wild stories. I can’t recommend highly enough!
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