Not Born Yesterday
The Science of Who We Trust and What We Believe
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Not Born Yesterday
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Narrated by:
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Jonathan Todd Ross
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By:
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Hugo Mercier
About this listen
Why people are not as gullible as we think
Not Born Yesterday explains how we decide who we can trust and what we should believe - and argues that we're pretty good at making these decisions. In this lively and provocative book, Hugo Mercier demonstrates how virtually all attempts at mass persuasion - whether by religious leaders, politicians, or advertisers - fail miserably. Drawing on recent findings from political science and other fields ranging from history to anthropology, Mercier shows that the narrative of widespread gullibility, in which a credulous public is easily misled by demagogues and charlatans, is simply wrong.
Why is mass persuasion so difficult? Mercier uses the latest findings from experimental psychology to show how each of us is endowed with sophisticated cognitive mechanisms of open vigilance. Computing a variety of cues, these mechanisms enable us to be on guard against harmful beliefs, while being open enough to change our minds when presented with the right evidence. Even failures - when we accept false confessions, spread wild rumors, or fall for quack medicine - are better explained as bugs in otherwise well-functioning cognitive mechanisms than as symptoms of general gullibility.
Not Born Yesterday shows how we filter the flow of information that surrounds us, argues that we do it well, and explains how we can do it better still.
©2020 Hugo Mercier (P)2020 Recorded BooksListeners also enjoyed...
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Story4 out of 5 stars 528
A pathbreaking neuroscientist reveals how our social instincts turn Me into Us, but turn Us against Them - and what we can do about it. The great dilemma of our shrinking world is simple: never before have those we disagree with been so present in our lives. The more globalization dissolves national borders, the more clearly we see that human beings are deeply divided on moral lines - about everything from tax codes to sexual practices to energy consumption - and that, when we really disagree, our emotions turn positively tribal.
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3 out of 5 stars
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Good Science, Bad Philosophy
- By Jacob on 10-27-16
By: Joshua Greene
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Big Gods
- How Religion Transformed Cooperation and Conflict
- By: Ara Norenzayan
- Narrated by: Paul Nixon
- Length: 8 hrs and 33 mins
- Unabridged
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Overall4.5 out of 5 stars 61
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Performance4 out of 5 stars 49
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Story4.5 out of 5 stars 49
How did human societies scale up from small, tight-knit groups of hunter-gatherers to the large, anonymous, cooperative societies of today - even though anonymity is the enemy of cooperation? How did organized religions with "Big Gods" - the great monotheistic and polytheistic faiths - spread to colonize most minds in the world? In Big Gods, Ara Norenzayan makes the surprising and provocative argument that these fundamental puzzles about the origins of civilization are one and the same, and answer each other.
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5 out of 5 stars
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Great read
- By paro on 02-27-24
By: Ara Norenzayan
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The Great Mental Models
- General Thinking Concepts
- By: Shane Parrish
- Narrated by: Shane Parrish
- Length: 3 hrs and 23 mins
- Unabridged
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Overall4.5 out of 5 stars 1,636
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Performance4 out of 5 stars 1,359
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Story4.5 out of 5 stars 1,340
The Great Mental Models: General Thinking Concepts is the first book in The Great Mental Models series designed to upgrade your thinking with the best, most useful and powerful tools so you always have the right one on hand. This volume details nine of the most versatile all-purpose mental models you can use right away to improve your decision making, your productivity, and how clearly you see the world.
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2 out of 5 stars
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A dissapointing debut
- By Peter on 04-14-19
By: Shane Parrish
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Mindware
- Tools for Smart Thinking
- By: Richard E. Nisbett
- Narrated by: Joe Barrett
- Length: 10 hrs and 17 mins
- Unabridged
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Overall4 out of 5 stars 509
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Performance4 out of 5 stars 434
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Story4 out of 5 stars 427
Many scientific and philosophical ideas are so powerful that they can be applied to our lives at home, work, and school to help us think smarter and more effectively about our behavior and the world around us. Surprisingly, many of these ideas remain unknown to most of us. In Mindware, the world-renowned psychologist Richard Nisbett presents these ideas in clear and accessible detail, offering a tool kit for better thinking and wiser decisions.
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5 out of 5 stars
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Sound scientific advice on how to live your life
- By Neuron on 08-26-15
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Freedom Evolves
- By: Daniel C. Dennett
- Narrated by: Robert Blumenfeld
- Length: 11 hrs and 21 mins
- Unabridged
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Overall4.5 out of 5 stars 135
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Performance4 out of 5 stars 113
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Story4.5 out of 5 stars 112
Can there be freedom and free will in a deterministic world? Renowned philosopher Daniel Dennett emphatically answers "yes!" Using an array of provocative formulations, Dennett sets out to show how we alone among the animals have evolved minds that give us free will and morality. Weaving a richly detailed narrative, Dennett explains in a series of strikingly original arguments - drawing upon evolutionary biology, cognitive neuroscience, economics, and philosophy - that far from being an enemy of traditional explorations of freedom, morality, and meaning, the evolutionary perspective can be an indispensable ally.
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5 out of 5 stars
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I knew I was going to like this book
- By Gary on 05-30-14
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Virus of the Mind
- The New Science of the Meme
- By: Richard Brodie
- Narrated by: Richard Brodie
- Length: 4 hrs and 36 mins
- Abridged
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Overall4.5 out of 5 stars 260
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Performance4.5 out of 5 stars 174
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Story4.5 out of 5 stars 173
Virus of the Mind is the first popular work devoted to the science of memetics, a controversial new field that transcends psychology, biology, anthropology, and cognitive science. Memetics is the science of memes, the invisible but very real DNA of human society. Here, the author carefully builds on the work of scientists Richard Dawkins, Douglas Hofstadter, Daniel Dennett, and others who have become fascinated with memes and their potential impact on our lives.
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2 out of 5 stars
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The "Memes Explain Everything" Meme.
- By Nelson Alexander on 02-20-10
By: Richard Brodie
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The Blank Slate
- The Modern Denial of Human Nature
- By: Steven Pinker
- Narrated by: Victor Bevine
- Length: 22 hrs and 40 mins
- Unabridged
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Overall4.5 out of 5 stars 2,961
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Performance4.5 out of 5 stars 2,291
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Story4.5 out of 5 stars 2,255
In The Blank Slate, Steven Pinker, one of the world's leading experts on language and the mind, explores the idea of human nature and its moral, emotional, and political colorings. With characteristic wit, lucidity, and insight, Pinker argues that the dogma that the mind has no innate traits, denies our common humanity and our individual preferences, replaces objective analyses of social problems with feel-good slogans, and distorts our understanding of politics, violence, parenting, and the arts.
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1 out of 5 stars
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Don't bother. Outdated science & poor logic...
- By ejf211 on 03-31-10
By: Steven Pinker
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The Science of Good and Evil
- Why People Cheat, Gossip, Care, Share, and Follow the Golden Rule
- By: Michael Shermer
- Length: 2 hrs and 21 mins
- Abridged
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Overall4.5 out of 5 stars 94
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Performance4.5 out of 5 stars 72
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Story4 out of 5 stars 69
In The Science of Good and Evil, psychologist and science historian Michael Shermer explores how humans evolved from social primates into moral primates, how and why morality motivates the human animal, and how the foundation of moral principles can be built upon empirical evidence. Along the way he explains the implications of scientific findings for fate and free will, the existence of pure good and pure evil, and the development of early moral sentiments among the first humans.
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5 out of 5 stars
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Read by author
- By Gregory A. Townsend on 04-16-23
By: Michael Shermer
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Giving the Devil His Due
- Reflections of a Scientific Humanist
- By: Michael Shermer
- Narrated by: Michael Shermer
- Length: 13 hrs and 25 mins
- Unabridged
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Overall4.5 out of 5 stars 155
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Performance4 out of 5 stars 128
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Story4.5 out of 5 stars 125
Who is the "Devil"? And what is he due? The devil is anyone who disagrees with you. And what he is due is the right to speak his mind. He must have this for your own safety's sake, because his freedom is inextricably tied to your own. If he can be censored, why shouldn't you be censored? If we put barriers up to silence "unpleasant" ideas, what's to stop the silencing of any discussion? This book is a full-throated defense of free speech and open inquiry in politics, science, and culture by the New York Times best-selling author and skeptic Michael Shermer.
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3 out of 5 stars
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Flawed Audio
- By Private on 04-10-20
By: Michael Shermer
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Bozo Sapiens
- Why to Err Is Human
- By: Michael Kaplan, Ellen Kaplan
- Narrated by: Victor Bevine
- Length: 9 hrs and 46 mins
- Unabridged
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Overall4 out of 5 stars 93
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Performance4 out of 5 stars 48
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Story4 out of 5 stars 46
Our species, it appears, is hardwired to get things wrong in myriad different ways. Why did recipients of a loan offer accept a higher rate of interest when a pretty woman's face was printed on the flyer? Why did one poll on immigration find the most despised aliens were ones from a group that did not exist? What made four of the Air Force's best pilots fly their planes, in formation, straight into the ground?
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5 out of 5 stars
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A tour de force
- By Ivan on 07-05-11
By: Michael Kaplan, and others
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Why Trust Science?
- The University Center for Human Values, Book 1
- By: Naomi Oreskes
- Narrated by: John Chancer, Kelly Burke, Kerry Shale, and others
- Length: 8 hrs and 27 mins
- Unabridged
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Overall4.5 out of 5 stars 81
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Performance4.5 out of 5 stars 70
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Story4.5 out of 5 stars 70
Do doctors really know what they are talking about when they tell us vaccines are safe? Should we take climate experts at their word when they warn us about the perils of global warming? Why should we trust science when our own politicians don't? In this landmark book, Naomi Oreskes offers a bold and compelling defense of science, revealing why the social character of scientific knowledge is its greatest strength - and the greatest reason we can trust it.
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5 out of 5 stars
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Perfect Production of an Excellent Work
- By Andrew Mazibrada on 01-15-20
By: Naomi Oreskes
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Mindwise
- Why We Misunderstand What Others Think, Believe, Feel, and Want
- By: Nicholas Epley
- Narrated by: Nicholas Epley
- Length: 6 hrs and 24 mins
- Unabridged
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Overall4.5 out of 5 stars 382
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Performance4.5 out of 5 stars 326
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Story4 out of 5 stars 319
You are a mind reader, born with an extraordinary ability to understand what others think, feel, believe, want, and know. It's a sixth sense you use every day, in every personal and professional relationship you have. At its best, this ability allows you to achieve the most important goal in almost any life: connecting, deeply and intimately and honestly, to other human beings. At its worst, it is a source of misunderstanding and unnecessary conflict, leading to damaged relationships and broken dreams. How good are you at knowing the minds of others?
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2 out of 5 stars
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Finally gave up - no real point
- By Thomas on 05-12-14
By: Nicholas Epley
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The Myth of the Rational Voter
- Why Democracies Choose Bad Policies
- By: Bryan Caplan
- Narrated by: David Drummond
- Length: 8 hrs and 44 mins
- Unabridged
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Overall4.5 out of 5 stars 299
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Performance4.5 out of 5 stars 240
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Story4.5 out of 5 stars 238
The greatest obstacle to sound economic policy is not entrenched special interests or rampant lobbying, but the popular misconceptions, irrational beliefs, and personal biases held by ordinary voters. This is economist Bryan Caplan's sobering assessment in this provocative and eye-opening book.
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4 out of 5 stars
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Refreshing
- By Lyle Wincentsen on 05-12-11
By: Bryan Caplan
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Blindspot
- By: Mahzarin R. Banaji, Anthony G. Greenwald
- Narrated by: Eric Jason Martin
- Length: 7 hrs and 51 mins
- Unabridged
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Overall4 out of 5 stars 562
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Performance4 out of 5 stars 459
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Story4 out of 5 stars 456
I know my own mind. I am able to assess others in a fair and accurate way. These self-perceptions are challenged by leading psychologists Mahzarin R. Banaji and Anthony G. Greenwald as they explore the hidden biases we all carry from a lifetime of exposure to cultural attitudes about age, gender, race, ethnicity, religion, social class, sexuality, disability status, and nationality. Blindspot is the authors’ metaphor for the portion of the mind that houses hidden biases.
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1 out of 5 stars
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Difficult to interpret.
- By Ryan Arnold on 12-21-15
By: Mahzarin R. Banaji, and others
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To Save Everything, Click Here
- The Folly of Technological Solutionism
- By: Evgeny Morozov
- Narrated by: Stephen Hoye
- Length: 15 hrs and 59 mins
- Unabridged
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Overall4 out of 5 stars 106
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Performance4 out of 5 stars 88
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Story4 out of 5 stars 87
In the very near future, smart “technologies and big data” will allow us to make large-scale and sophisticated interventions in politics, culture, and everyday life. Technology will allow us to solve problems in highly original ways and create new incentives to get more people to do the right thing. But how will such “solutionism” affect our society, once deeply political, moral, and irresolvable dilemmas are recast as uncontroversial and easily manageable matters of technological efficiency?
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5 out of 5 stars
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The about face shift in view I've been looking for
- By McKane on 03-18-15
By: Evgeny Morozov
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You Are Now Less Dumb
- How to Conquer Mob Mentality, How to Buy Happiness, and All the Other Ways to Outsmart Yourself
- By: David McRaney
- Narrated by: Don Hagen
- Length: 8 hrs and 40 mins
- Unabridged
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Overall4.5 out of 5 stars 1,662
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Performance4.5 out of 5 stars 1,461
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Story4.5 out of 5 stars 1,455
You Are Now Less Dumb is grounded in the idea that we all believe ourselves to be objective observers of reality - except we’re not. But that's okay, because our delusions keep us sane. Expanding on this premise, McRaney provides eye-opening analyses of 15 more ways we fool ourselves every day. This smart and highly entertaining audiobook will be wowing listeners for years to come.
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3 out of 5 stars
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Not a lot of guidance
- By A. Yoshida on 02-08-14
By: David McRaney
What listeners say about Not Born Yesterday
Average customer ratingsReviews - Please select the tabs below to change the source of reviews.
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Overall5 out of 5 stars
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Performance5 out of 5 stars
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Story5 out of 5 stars
- Log Jammin
- 06-18-20
Nigeria scam to twitter mobs to ideology explained
high quality reading of a wide ranging, well supported analysis of Homo sapiens congenital skepticism juxtaposed with some of mankind's most seemingly illogical and ridiculous beliefs. Mercier & Sperber's 'Enigma of Reason' is a good companion to this work.
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Overall5 out of 5 stars
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Performance5 out of 5 stars
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Story5 out of 5 stars
- KasiaHP
- 10-03-20
Challenged my views
A good book should be eye opening and this one certainly is. It challenged my views on the way we think and why we create rumors, believe in conspiracy theories and share fake news.
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Overall1 out of 5 stars
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Performance2 out of 5 stars
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Story2 out of 5 stars
- jonathan a. matus
- 02-21-21
the audio playback does not work!
this is strange. the audio playback does not work for this book!( and only this book)
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