Married to It

How an Entrepreneurial Couple Built a Photography Empire by Investing in Their Customers, Staff, and Each Other

By: Bob Knight, Gail Knight

Narrated by: Bob Knight, Gail Knight

Bob and Gail Knight arrived in Tallahassee in the 1970s from different places and with different goals. Fresh off working with Gerald Ford in Washington, DC, as a high school page, Bob thought he was destined for a future in politics. As one of the first women admitted to West Point, Gail knew she was destined for groundbreaking work as a female professional. Individually, they were ready for success. But they didn’t find greatness until they met each other and became "married to it".

This is the story of how two 20-something entrepreneurs rose from taking sorority party pics at Florida State University and built the largest event-photography company in the world. They did it by investing in each other, both as partners in marriage and in business. Along the way they worked alongside and learned from titans of global commerce, leaders of nations and institutions of higher education, and an army of part-time employees that they shaped into one of the finest groups of photographic and logistical professionals in the country.

As pioneers of the graduation photography market, Bob and Gail, along with their dynamic team, invented new protocols and technologies that would shape the industry in ways that are still felt today. Their heartfelt, professional, and hilariously irreverent story is a must-listen for anyone interested in business, marriage, entrepreneurship, and balancing a healthy family life, both in business and at home.

©2019 Married to It, LLC (P)2020 Married to It, LLC

Insightful and personable

Diving into the depth of Bob and Gail’s individual and coupled journey from youth, small business running, parenthood, expansion, company transformation, merging, later youth (and more,) is a story you didn’t know you needed.

To me, it eloquently shares how to think about running your business and what having a home and work family means (and how those families are rooted in the same values.) This is told through the lives of two smart and hardworking individuals, rather than told directly to you.

The audiobook is very personable and enjoyable, hearing from Bob and Gail themselves makes the story and its lessons digestible. To me, It most importantly makes the mountain they’ve shaped seem like a mound (and one that is achievable to those with the passion for it.)