Marketing Matters
Top Ten Tips to Achieve Discoverability in the New World of Publishing
Failed to add items
Add to Cart failed.
Add to Wish List failed.
Remove from wishlist failed.
Adding to library failed
Follow podcast failed
Unfollow podcast failed
Prime members: New to Audible?Get 2 free audiobooks during trial.
Marketing Matters
Buy for $6.95
No default payment method selected.
We are sorry. We are not allowed to sell this product with the selected payment method
-
Narrated by:
-
Paul Holbrook
-
By:
-
Cassandra Carr
About this listen
Cassandra Carr, an author of more than 40 works who also has 15 years of marketing experience and an MBA, offers writers 10 tips for marketing in the new age of publishing. The book is written in a concise, easy-to-understand format aimed at either beginning writers or any writer who struggles with marketing and promoting themselves and their books.
- Tip #1: Understand branding and platform and the differences between them
- Tip #2: Know what to do BEFORE your book launches
- Tip #3: Know what to do AT and AFTER your book launch
- Tip #4: Make a decision about blogging, touring, and hopping
- Tip #5: Publish as frequently as you’re reasonably able to
- Tip #6: Be a good citizen
- Tip #7: Use social media and author pages to your advantage
- Tip #8: Make your website and newsletter work for you
- Tip #9: Create a marketing plan and actually use it
- Tip #10: Don’t stop marketing yourself or your books
If the idea of promotion leaves you in a cold sweat, let an author who's been there and has the track record to prove it guide you on the simplest path to discoverability.
©2013-2014 Cassandra Carr (P)2014 Cassandra CarrRelated to this topic
-
Booked for the Holidays
- By: Liz Maverick
- Narrated by: Eva Kaminsky, Andrew Eiden
- Length: 3 hrs and 41 mins
- Original Recording
-
Overall4.5 out of 5 stars 352
-
Performance4.5 out of 5 stars 344
-
Story4.5 out of 5 stars 344
When mystery author D. B. Ziegler is late delivering her book, Abi Schore steps in to help. Surely she can give her favorite author moral support over the holiday break and get the manuscript to her boss at Tea & Sympathy Publishing in time for the new year. When Abi shows up on Ms. Ziegler’s doorstep bearing holiday treats, she’s met by the author’s handsome grandson Dov, who reveals a startling plot twist. His grandmother isn’t able to finish the book and Dov promised he’d complete it so fans won’t be disappointed—a task that’s harder than he ever imagined.
-
5 out of 5 stars
-
What a gem!
- By Joanna N. on 11-14-24
By: Liz Maverick
-
George Orwell’s 1984
- An Audible Original adaptation
- By: George Orwell, Joe White - adaptation
- Narrated by: Andrew Garfield, Cynthia Erivo, Andrew Scott, and others
- Length: 3 hrs and 27 mins
- Original Recording
-
Overall4.5 out of 5 stars 8,092
-
Performance5 out of 5 stars 7,701
-
Story4.5 out of 5 stars 7,700
It’s 1984, and life has changed beyond recognition. Airstrip One, formerly known as Great Britain, is a place where Big Brother is always watching, and nobody can hide. Except, perhaps, for Winston Smith. Whilst working at the Ministry of Truth, rewriting history, he secretly dreams of freedom. And in a world where love and sex are forbidden, where it’s hard to distinguish between friend and foe, he meets Julia and O’Brien and vows to rebel.
-
5 out of 5 stars
-
A Revelation!
- By wotsallthisthen on 04-07-24
By: George Orwell, and others
-
Dead Med
- By: Freida McFadden
- Narrated by: Patricia Santomasso, Scott Merriman
- Length: 10 hrs and 3 mins
- Unabridged
-
Overall4.5 out of 5 stars 771
-
Performance4.5 out of 5 stars 751
-
Story4.5 out of 5 stars 751
When Heather McKinley dreamed of becoming a doctor, she imagined curing sick kids and sporting pink stethoscopes. She never anticipated the sleepless nights, grueling exams, and endless labs. And she certainly never knew that her medical school earned the nickname Dead Med thanks to the tragic history of students overdosing on illegal drugs. But Heather would never consider doing anything like that. That is, until her longtime boyfriend dumps her, she finds herself failing anatomy, and her world starts to crumble.
-
3 out of 5 stars
-
Hmm
- By Morgan Meaux on 08-22-24
By: Freida McFadden
-
Mr. and Mrs. Christmas
- By: Michelle Stimpson
- Narrated by: Marcella Cox, Ian Hackney
- Length: 7 hrs and 28 mins
- Original Recording
-
Overall4.5 out of 5 stars 62
-
Performance5 out of 5 stars 57
-
Story4.5 out of 5 stars 57
There's no place like home for the holidays ... especially for Lesley Carver. Life in the big city just wasn't her jam and now she's back in Hickory Falls, working at the family diner and helping her mom after she took a tumble. Lesley longs to build a life here, working at the cafe, selling her handmade ornaments and ... er, apparently reviving her high school crush on her best friend’s older brother. Only one problem, her mom wants her to leave Hickory Falls far behind.
-
5 out of 5 stars
-
Loved the book!
- By Amazon Customer on 11-15-24
-
Holiday Hideaway
- A Short Story
- By: Mary Kay Andrews
- Narrated by: Eva Kaminsky
- Length: 1 hr and 59 mins
- Unabridged
-
Overall4.5 out of 5 stars 253
-
Performance4.5 out of 5 stars 243
-
Story4.5 out of 5 stars 243
Tilly Farriday isn’t feeling very jolly this season. Recently divorced and broke, she’s squatting in one of her rental agency’s properties until her new home is ready. The sprinkles on top of the burnt Christmas cookie that is her life? The new owner shows up early, forcing Tilly to hide in the attic to save her job…and what remains of her dignity.
-
4 out of 5 stars
-
I ain’t afraid of no ghosts
- By 🔥 Phx17 🔥 on 10-31-24
By: Mary Kay Andrews
-
The Art of War
- By: Sun Tzu
- Narrated by: Aidan Gillen
- Length: 1 hr and 7 mins
- Unabridged
-
Overall4.5 out of 5 stars 41,405
-
Performance4.5 out of 5 stars 34,287
-
Story4.5 out of 5 stars 33,868
The 13 chapters of The Art of War, each devoted to one aspect of warfare, were compiled by the high-ranking Chinese military general, strategist, and philosopher Sun-Tzu. In spite of its battlefield specificity, The Art of War has found new life in the modern age, with leaders in fields as wide and far-reaching as world politics, human psychology, and corporate strategy finding valuable insight in its timeworn words.
-
5 out of 5 stars
-
The actual book The Art of War, not a commentary
- By Fred271 on 12-31-19
By: Sun Tzu
-
Booked for the Holidays
- By: Liz Maverick
- Narrated by: Eva Kaminsky, Andrew Eiden
- Length: 3 hrs and 41 mins
- Original Recording
-
Overall4.5 out of 5 stars 352
-
Performance4.5 out of 5 stars 344
-
Story4.5 out of 5 stars 344
When mystery author D. B. Ziegler is late delivering her book, Abi Schore steps in to help. Surely she can give her favorite author moral support over the holiday break and get the manuscript to her boss at Tea & Sympathy Publishing in time for the new year. When Abi shows up on Ms. Ziegler’s doorstep bearing holiday treats, she’s met by the author’s handsome grandson Dov, who reveals a startling plot twist. His grandmother isn’t able to finish the book and Dov promised he’d complete it so fans won’t be disappointed—a task that’s harder than he ever imagined.
-
5 out of 5 stars
-
What a gem!
- By Joanna N. on 11-14-24
By: Liz Maverick
-
George Orwell’s 1984
- An Audible Original adaptation
- By: George Orwell, Joe White - adaptation
- Narrated by: Andrew Garfield, Cynthia Erivo, Andrew Scott, and others
- Length: 3 hrs and 27 mins
- Original Recording
-
Overall4.5 out of 5 stars 8,092
-
Performance5 out of 5 stars 7,701
-
Story4.5 out of 5 stars 7,700
It’s 1984, and life has changed beyond recognition. Airstrip One, formerly known as Great Britain, is a place where Big Brother is always watching, and nobody can hide. Except, perhaps, for Winston Smith. Whilst working at the Ministry of Truth, rewriting history, he secretly dreams of freedom. And in a world where love and sex are forbidden, where it’s hard to distinguish between friend and foe, he meets Julia and O’Brien and vows to rebel.
-
5 out of 5 stars
-
A Revelation!
- By wotsallthisthen on 04-07-24
By: George Orwell, and others
-
Dead Med
- By: Freida McFadden
- Narrated by: Patricia Santomasso, Scott Merriman
- Length: 10 hrs and 3 mins
- Unabridged
-
Overall4.5 out of 5 stars 771
-
Performance4.5 out of 5 stars 751
-
Story4.5 out of 5 stars 751
When Heather McKinley dreamed of becoming a doctor, she imagined curing sick kids and sporting pink stethoscopes. She never anticipated the sleepless nights, grueling exams, and endless labs. And she certainly never knew that her medical school earned the nickname Dead Med thanks to the tragic history of students overdosing on illegal drugs. But Heather would never consider doing anything like that. That is, until her longtime boyfriend dumps her, she finds herself failing anatomy, and her world starts to crumble.
-
3 out of 5 stars
-
Hmm
- By Morgan Meaux on 08-22-24
By: Freida McFadden
-
Mr. and Mrs. Christmas
- By: Michelle Stimpson
- Narrated by: Marcella Cox, Ian Hackney
- Length: 7 hrs and 28 mins
- Original Recording
-
Overall4.5 out of 5 stars 62
-
Performance5 out of 5 stars 57
-
Story4.5 out of 5 stars 57
There's no place like home for the holidays ... especially for Lesley Carver. Life in the big city just wasn't her jam and now she's back in Hickory Falls, working at the family diner and helping her mom after she took a tumble. Lesley longs to build a life here, working at the cafe, selling her handmade ornaments and ... er, apparently reviving her high school crush on her best friend’s older brother. Only one problem, her mom wants her to leave Hickory Falls far behind.
-
5 out of 5 stars
-
Loved the book!
- By Amazon Customer on 11-15-24
-
Holiday Hideaway
- A Short Story
- By: Mary Kay Andrews
- Narrated by: Eva Kaminsky
- Length: 1 hr and 59 mins
- Unabridged
-
Overall4.5 out of 5 stars 253
-
Performance4.5 out of 5 stars 243
-
Story4.5 out of 5 stars 243
Tilly Farriday isn’t feeling very jolly this season. Recently divorced and broke, she’s squatting in one of her rental agency’s properties until her new home is ready. The sprinkles on top of the burnt Christmas cookie that is her life? The new owner shows up early, forcing Tilly to hide in the attic to save her job…and what remains of her dignity.
-
4 out of 5 stars
-
I ain’t afraid of no ghosts
- By 🔥 Phx17 🔥 on 10-31-24
By: Mary Kay Andrews
-
The Art of War
- By: Sun Tzu
- Narrated by: Aidan Gillen
- Length: 1 hr and 7 mins
- Unabridged
-
Overall4.5 out of 5 stars 41,405
-
Performance4.5 out of 5 stars 34,287
-
Story4.5 out of 5 stars 33,868
The 13 chapters of The Art of War, each devoted to one aspect of warfare, were compiled by the high-ranking Chinese military general, strategist, and philosopher Sun-Tzu. In spite of its battlefield specificity, The Art of War has found new life in the modern age, with leaders in fields as wide and far-reaching as world politics, human psychology, and corporate strategy finding valuable insight in its timeworn words.
-
5 out of 5 stars
-
The actual book The Art of War, not a commentary
- By Fred271 on 12-31-19
By: Sun Tzu
-
Technically Speaking
- By: Michael Elliot
- Narrated by: Coco Jones, Keith Powers, Queen Latifah, and others
- Length: 1 hr and 50 mins
- Original Recording
-
Overall4.5 out of 5 stars 1,251
-
Performance5 out of 5 stars 1,235
-
Story4.5 out of 5 stars 1,235
Oakland-bred LaVeesha “Vee” Gilliam (Coco Jones) is a determined single mother of an autistic son and a gifted aspiring coder. When Vee loses her job as a food-services worker at the onsite restaurant at Grapengine, a large Silicon Valley tech company, she’s unable to pay for her son’s much-needed specialized education. By a twist of fate, mistaken identity, and her tech skills, Vee meets Troy Wilson (Keith Powers), the company’s wealthy founder and CEO and a wunderkind in the tech industry, who believes that Vee is a college-educated techie who works at his company.
-
5 out of 5 stars
-
Overdue Diverse Representation in Tech!
- By Jatai Pollock on 09-26-24
By: Michael Elliot
-
Fahrenheit 451
- By: Ray Bradbury
- Narrated by: Tim Robbins
- Length: 5 hrs and 1 min
- Unabridged
-
Overall4.5 out of 5 stars 32,584
-
Performance4.5 out of 5 stars 29,000
-
Story4.5 out of 5 stars 28,955
Guy Montag is a fireman. In his world, where television rules and literature is on the brink of extinction, firemen start fires rather than put them out. His job is to destroy the most illegal of commodities, the printed book, along with the houses in which they are hidden. Montag never questions the destruction and ruin his actions produce, returning each day to his bland life and wife, Mildred, who spends all day with her television "family."
-
4 out of 5 stars
-
Wish I Hadn't Cliff Noted This in High School
- By Joel on 03-27-17
By: Ray Bradbury
-
Ghost Stories: Stephen Fry's Definitive Collection
- By: Stephen Fry, Washington Irving, M.R. James, and others
- Narrated by: Stephen Fry
- Length: 8 hrs and 18 mins
- Unabridged
-
Overall4.5 out of 5 stars 637
-
Performance5 out of 5 stars 547
-
Story4.5 out of 5 stars 547
As the days grow shorter and the temperature drops, Halloween approaches. Come, brave listener, pull up a chair, and spend some time with master storyteller Stephen Fry as he tells us some of his favourite ghost stories of all time, in truly terrifying spatial audio. From the headless horseman of Sleepy Hollow to the tortured spirits of M.R. James, from Edgar Allan Poe’s terrifying tale of a doppelganger to Charlotte Riddell’s Open Door that should definitely stay shut, join Stephen as he tells you some truly terrifying tales.
-
4 out of 5 stars
-
Wonderful narration. Mediocre stories.
- By Michael Fuchs on 11-07-23
By: Stephen Fry, and others
-
Brain Damage
- By: Freida McFadden
- Narrated by: Megan Tusing
- Length: 9 hrs and 32 mins
- Unabridged
-
Overall4.5 out of 5 stars 1,912
-
Performance4.5 out of 5 stars 1,798
-
Story4.5 out of 5 stars 1,797
As Charly struggles to recover from her brain injury, she begins to realize that the events of that fateful night are trapped in the damaged right side of her brain. Now, she must put the jigsaw pieces together to discover the identity of the man who tried to kill her...before he finishes the job he started.
-
5 out of 5 stars
-
Who Else Laughed, Cried, and Shuddered?
- By Jennifer Chichester on 09-16-22
By: Freida McFadden
-
Slayers: A Buffyverse Story
- By: Christopher Golden, Amber Benson
- Narrated by: Amber Benson, Charisma Carpenter, James Charles Leary, and others
- Length: 8 hrs and 2 mins
- Original Recording
-
Overall4.5 out of 5 stars 2,775
-
Performance5 out of 5 stars 2,575
-
Story4.5 out of 5 stars 2,574
Original cast members from the beloved TV series, Buffy the Vampire Slayer, reunite for an all-new adventure about connections that never die—even if you bury them. A decade has passed since the epic final battle that concluded Buffy the Vampire Slayer (TV). The game-changing spell that gave power to all potential Slayers persists. With new Slayers constantly emerging, things are looking grim for the bad guys.
-
5 out of 5 stars
-
A dream come true
- By Anonymous User on 10-12-23
By: Christopher Golden, and others
-
Home Is Where the Bodies Are
- By: Jeneva Rose
- Narrated by: January LaVoy, Cassandra Campbell, Brittany Pressley, and others
- Length: 8 hrs and 27 mins
- Unabridged
-
Overall4.5 out of 5 stars 3,003
-
Performance4.5 out of 5 stars 2,888
-
Story4.5 out of 5 stars 2,888
After their mother passes, three estranged siblings reunite to sort out her estate. Beth, the oldest, never left home. She stayed with her mom, caring for her until the very end. Nicole, the middle child, has been kept at arm’s length due to her ongoing battle with a serious drug addiction. Michael, the youngest, lives out of state and hasn’t been back to their small Wisconsin town since their father ran out on them seven years before.
-
5 out of 5 stars
-
Perfect Audio.
- By Black Women Read Too on 05-19-24
By: Jeneva Rose