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Marketing De Producto [Product Marketing]
Desde La Concepción Hasta El Lanzamiento Exitoso (Marketing 360°: El Poder del Marketing Moderno) [From Conception to Successful Launch (360° Marketing: The Power of Modern Marketing)]
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Marketing De Producto [Product Marketing]
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Narrated by:
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Heidy Estrada
About this listen
Este libro es esencial para profesionales y empresas que buscan dominar las técnicas más innovadoras en desarrollo de productos y estrategias de marketing. La obra abarca metodologías contemporáneas como Lean Startup y prototipado rápido, proporcionando ejemplos exitosos que demuestran cómo estas técnicas aceleran el desarrollo de productos y reducen riesgos mediante iteraciones rápidas y retroalimentación continua. Además, profundiza en temas clave como la identidad de marca, la propuesta de valor y la arquitectura de marca, ofreciendo estrategias para construir una identidad sólida y gestionar campañas de marketing integradas, con análisis detallados de casos de éxito y fracaso en el mercado actual.El texto subraya la importancia de las herramientas de medición y análisis del desempeño, destacando el uso de herramientas analíticas y métricas esenciales como cuota de mercado, ROI y satisfacción del cliente. Asimismo, explora las tendencias futuras del marketing de productos, incluyendo la digitalización, el impacto de la inteligencia artificial y big data, y la creciente importancia de la sostenibilidad y responsabilidad social corporativa. Al adoptar prácticas sostenibles y aprovechar la tecnología avanzada, las empresas pueden ganar la confianza y lealtad de los consumidores, posicionándose mejor en el mercado competitivo. Esta guía ofrece una visión integral y práctica para alcanzar el éxito en el entorno empresarial moderno.
Please note: This audiobook is in Spanish.
©2024 Maria Cesarini Viturino (P)2024 Maria Cesarini ViturinoRelated to this topic
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