Marketing Broadway
The Business Behind the Art
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Marketing Broadway
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Narrated by:
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Arin Sheehan
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By:
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Arin Sheehan
About this listen
Did you know that only one in five musicals recoup the initial costs of production? In Marketing Broadway: The Business Behind the Art, you'll learn precisely what makes a successful Broadway show including:
A brief history on Broadway and its many kinds of productions:
- Case studies reviewing the hits like Oklahoma! and flops like Merrily We Roll Along
- Analysis on cutting-edge promotional techniques for live theater and their efficacy
- And so much more!
Marketing Broadway is for anyone who wants to know why good shows don’t always succeed. It’s for the theater aficionado, the business person, but most importantly, it’s for the artist in you!
©2020 Arin Sheehan (P)2021 Arin SheehanListeners also enjoyed...
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- A History of American Popular Culture since 1830
- By: LeRoy Ashby
- Narrated by: Kevin Pierce
- Length: 33 hrs and 40 mins
- Unabridged
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Overall4 out of 5 stars 76
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Performance4 out of 5 stars 65
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Story4 out of 5 stars 65
With Amusement for All is the first comprehensive history of two centuries of mass entertainment in the United States, covering everything from the penny press to Playboy, the NBA to NASCAR, big band to hip hop, and other topics including film, comics, television, sports, and music. Paying careful attention to matters of race, gender, class, economics, and politics, LeRoy Ashby emphasizes the complex ways in which popular culture simultaneously reflects and transforms American culture.
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5 out of 5 stars
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So Much Fun!
- By Paul on 11-28-13
By: LeRoy Ashby
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The Nineties
- A Book
- By: Chuck Klosterman
- Narrated by: Chuck Klosterman, Dion Graham
- Length: 12 hrs and 39 mins
- Unabridged
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Overall4.5 out of 5 stars 1,919
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Performance4.5 out of 5 stars 1,665
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Story4.5 out of 5 stars 1,655
It was long ago, but not as long as it seems: The Berlin Wall fell and the Twin Towers collapsed. In between, one presidential election was allegedly decided by Ross Perot while another was plausibly decided by Ralph Nader. Landlines fell to cell phones, the internet exploded, and pop culture accelerated without the aid of technology that remembered everything. It was the last era with a real mainstream to either identify with or oppose. The ’90s brought about a revolution in the human condition, and a shift in consciousness, that we’re still struggling to understand.
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3 out of 5 stars
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A Very White Middle-class Take On The Nineties
- By Umar Lee on 02-10-22
By: Chuck Klosterman
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Service Games
- The Rise and Fall of SEGA: Enhanced Edition
- By: Sam Pettus
- Narrated by: Tom Racine
- Length: 17 hrs and 13 mins
- Unabridged
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Overall4.5 out of 5 stars 225
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Performance4 out of 5 stars 206
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Story4.5 out of 5 stars 206
New Edition! More content, images, and corrected text and facts. Monochrome edition. Starting with its humble beginnings in the 1950s and ending with its swan-song, the Dreamcast, in the early 2000s, this is the complete history of Sega as a console maker. Before home computers and video game consoles, before the Internet and social networking, and before motion controls and smartphones, there was Sega.
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4 out of 5 stars
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The Story of the Fall of Sega
- By Austin on 01-05-15
By: Sam Pettus
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Pure Invention
- How Japan's Pop Culture Conquered the World
- By: Matt Alt
- Narrated by: Matt Alt
- Length: 11 hrs and 49 mins
- Unabridged
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Overall4.5 out of 5 stars 265
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Performance4.5 out of 5 stars 232
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Story4.5 out of 5 stars 231
Japan is the forge of the world’s fantasies: karaoke and the Walkman, manga and anime, Pac-Man and Pokémon, online imageboards and emojis. But as Japan media veteran Matt Alt proves in this brilliant investigation, these novelties did more than entertain. They paved the way for our perplexing modern lives.
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3 out of 5 stars
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great book ruined by ending
- By Grant Holder on 06-07-22
By: Matt Alt
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Break Through the Noise
- The Nine Rules to Capture Global Attention
- By: Tim Staples, Josh Young
- Narrated by: Luis Moreno
- Length: 7 hrs and 1 min
- Unabridged
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Overall4.5 out of 5 stars 38
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Performance4.5 out of 5 stars 31
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Story4.5 out of 5 stars 31
The odds of getting a video onto YouTube's front page are 1-in-2,000,0000, but Tim Staples, founder and CEO of Shareability, knows how to make the algorithms of Youtube, Google, Facebook and Instagram work for you - and he has the results to prove it, with a thriving business that has gotten their videos onto YouTube's front page an amazing 25 times. Here he shows savvy marketers, entrepreneurs, and online celebrity wannabes how they, too, can develop clever videos that amass millions of views.
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1 out of 5 stars
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NOT A GOOD BOOK TO BE
- By FABIO HART on 05-08-22
By: Tim Staples, and others
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Red Carpet
- Hollywood, China, and the Global Battle for Cultural Supremacy
- By: Erich Schwartzel
- Narrated by: Sean Patrick Hopkins
- Length: 11 hrs and 55 mins
- Unabridged
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Overall4.5 out of 5 stars 136
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Performance4.5 out of 5 stars 114
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Story4.5 out of 5 stars 113
From trade to technology to military might, competition between the United States and China dominates the foreign policy landscape. But this battle for global influence is also playing out in a strange and unexpected arena: the movies. The film industry, Wall Street Journal reporter Erich Schwartzel explains, is the latest battleground in the tense and complex rivalry between these two world powers. In recent decades, as China has grown into a giant of the international economy, it has become a crucial source of revenue for the American film industry.
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5 out of 5 stars
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Why modern cinema is a comic experience.
- By Pasternak on 03-11-22
By: Erich Schwartzel
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Death of the Territories
- Expansion, Betrayal and the War That Changed Pro Wrestling Forever
- By: Tim Hornbaker
- Narrated by: Kyle Tait
- Length: 11 hrs and 9 mins
- Unabridged
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Overall4.5 out of 5 stars 329
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Performance4.5 out of 5 stars 285
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Story4.5 out of 5 stars 280
By creating WrestleMania, jumping into the pay-per-view field, and expanding across North America, Vince McMahon changed professional wrestling forever.
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4 out of 5 stars
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An Enjoyable Listen
- By Casey on 03-21-19
By: Tim Hornbaker
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Backwards and in Heels
- By: Alicia Malone
- Narrated by: Katherine Littrell
- Length: 8 hrs and 11 mins
- Unabridged
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Overall4.5 out of 5 stars 82
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Performance4.5 out of 5 stars 75
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Story4.5 out of 5 stars 75
Women have been instrumental in the success of American cinema since its very beginning. One of the first people to ever pick up a motion picture camera was a woman, as was the first screenwriter to win two Academy Awards, the inventor of the boom microphone, and the first person to be credited with the title film editor. Throughout the entire history of Hollywood women have been revolutionizing, innovating, and shaping how we make movies. Yet their stories are rarely shared. This is what film reporter Alicia Malone wants to change. Backwards and in Heels tells the history of women in film in a different way.
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5 out of 5 stars
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Great Book
- By Alfie on 09-27-21
By: Alicia Malone
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Age of Cage
- Four Decades of Hollywood Through One Singular Career
- By: Keith Phipps
- Narrated by: Keith Sellon-Wright
- Length: 8 hrs and 18 mins
- Unabridged
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Overall4.5 out of 5 stars 48
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Performance4.5 out of 5 stars 41
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Story4.5 out of 5 stars 40
Nicolas Cage is many things, but love him, or laugh at him, there's no denying two things: You've seen one of his many films, and you certainly know his name. But who is he, really, and why has his career endured for over 40 years, with more than a hundred films, and birthed a million memes? Age of Cage is a smart, beguiling book about the films of Nicolas Cage and the actor himself, as well as a sharp-eyed examination of the changes that have taken place in Hollywood over the course of his career.
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4 out of 5 stars
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Excellent filmography of a successful career
- By Pamela Plimpton on 04-04-22
By: Keith Phipps
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Buying In
- The Secret Dialogue Between What We Buy and Who We Are
- By: Rob Walker
- Narrated by: Robert Fass
- Length: 9 hrs and 21 mins
- Unabridged
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Overall3.5 out of 5 stars 155
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Performance4 out of 5 stars 56
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Story4 out of 5 stars 53
Marketing executives and consumer advocates alike predict a future of brand-proof consumers, armed with technology and a sophisticated understanding of marketing techniques, who can effectively tune out ad campaigns. But as Rob Walker demonstrates, this widely accepted misconception has eclipsed the real changes in the way modern consumers relate to their brands of choice. Combine this with marketers' new ability to blur the line between advertising, entertainment, and public space, and you have dramatically altered the relationship between consumer and consumed.
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4 out of 5 stars
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Lets you in on the secret...
- By Jeff on 07-06-08
By: Rob Walker
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We Were Feminists Once
- From Riot Grrrl to CoverGirl®, the Buying and Selling of a Political Movement
- By: Andi Zeisler
- Narrated by: Joell A. Jacob
- Length: 10 hrs and 24 mins
- Unabridged
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Overall4.5 out of 5 stars 111
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Performance4 out of 5 stars 98
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Story4.5 out of 5 stars 98
Today, feminism is no longer a dirty word, and women purporting to stand up for women's equality now include high-powered names like Beyoncé, Taylor Swift, and Emma Watson. Hip underwear lines sell granny pants with "feminist" emblazoned on the back. In every bookstore, there are scores of seductive feminist how-to business guides telling women how to achieve "it all".
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5 out of 5 stars
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Fantastic book despite shoddy narration
- By Seth H. Wilson on 05-19-16
By: Andi Zeisler
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The Click Moment
- Seizing Opportunity in an Unpredictable World
- By: Frans Johansson
- Narrated by: Erik Synnestvedt
- Length: 7 hrs and 41 mins
- Unabridged
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Overall4.5 out of 5 stars 63
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Performance4.5 out of 5 stars 52
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Story4.5 out of 5 stars 52
On the one hand we aren’t surprised by the uncertainty of everyday life, but on the other we believe that success can be analyzed and planned for. It is a revealing paradox. The implications are explosive and they obliterate every common-sense notion we have about strategy and planning. The Click Moment is about two very simple but highly provocative ideas.
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5 out of 5 stars
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Outstanding book!
- By Anilyn Karel on 08-26-24
By: Frans Johansson
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Bright lights dark shadows
- The real story of Abba
- By: Carl Palm
- Narrated by: Adrian Mulraney
- Length: 26 hrs and 2 mins
- Unabridged
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Overall4 out of 5 stars 121
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Performance4 out of 5 stars 102
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Story4 out of 5 stars 100
An exploration of all aspects of the Abba member’s lives and careers. Amazingly detailed, it examines the group member’s family backgrounds, the pre-Abba days, the legendary 70s, the marriages, the divorces, the business ups and downs, and the post-Abba solo careers.
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5 out of 5 stars
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Awesome! -- All the Swedish words pronounced!
- By Howard_a on 06-18-12
By: Carl Palm
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The Image, 50th Anniversary Edition
- A Guide to Pseudo-Events in America
- By: Daniel J. Boorstin, Douglas Rushkoff - afterword
- Narrated by: Timothy Danko
- Length: 10 hrs and 50 mins
- Unabridged
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Overall4.5 out of 5 stars 54
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Performance4.5 out of 5 stars 48
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Story4.5 out of 5 stars 47
First published in 1962, this wonderfully provocative book introduced the notion of "pseudo-events" - events such as press conferences and presidential debates, which are manufactured solely in order to be reported - and the contemporary definition of celebrity as "a person who is known for his well-knownness". Since then Daniel J. Boorstin's prophetic vision of an America inundated by its own illusions has become an essential resource for any listeners who wants to distinguish the manifold deceptions of our culture from its few enduring truths.
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3 out of 5 stars
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Boorstin’s deep Conservative mindset reaches through every example in this book.
- By Christine on 10-12-20
By: Daniel J. Boorstin, and others
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The Master Switch
- The Rise and Fall of Information Empires
- By: Tim Wu
- Narrated by: Marc Vietor
- Length: 14 hrs and 11 mins
- Unabridged
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Overall4.5 out of 5 stars 1,426
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Performance4.5 out of 5 stars 1,022
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Story4.5 out of 5 stars 1,021
Could history repeat itself, with one giant entity taking control of American information? Most consider the Internet Age to be a moment of unprecedented freedom in communications and culture. But as Tim Wu shows, each major new medium, from telephone to cable, arrived on a similar wave of idealistic optimism only to become, eventually, the object of industrial consolidation profoundly affecting how Americans communicate.
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5 out of 5 stars
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Great Read
- By Roy on 11-12-10
By: Tim Wu
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Never a Dull Moment
- 1971 - the Year That Rock Exploded
- By: David Hepworth
- Narrated by: David Hepworth
- Length: 11 hrs and 38 mins
- Unabridged
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Overall4.5 out of 5 stars 215
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Performance4.5 out of 5 stars 202
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Story4.5 out of 5 stars 199
On New Year's Eve, 1970, Paul McCartney told his lawyers to issue the writ at the High Court in London, effectively ending The Beatles. You might say this was the last day of the pop era. The following day, which was a Friday, was 1971. You might say this was the first day of the rock era. And within the remaining 364 days of this monumental year, the world would hear Don McLean's "American Pie", The Rolling Stones' "Brown Sugar", The Who's "Baba O'Riley", Zeppelin's "Stairway to Heaven", and more.
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5 out of 5 stars
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A blast from the past
- By Amazon Customer on 07-30-16
By: David Hepworth
What listeners say about Marketing Broadway
Average customer ratingsReviews - Please select the tabs below to change the source of reviews.
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Overall2 out of 5 stars
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Performance3 out of 5 stars
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Story1 out of 5 stars
- Tmoll
- 08-20-21
Ehhhh
It was an easy listen, the reader/author is good but mispronounced several names. I can't say I learned anything really, but the author was passionate and I don't want to be mean in this review... but... What bothered me was that she presented many opinions as fact. Her terminology was frequently incorrect, which I wouldn't judge on Tumblr or Reddit, but I would on a published book seeking to teach. Finally, some sections were explained in an overly simplified fashion. Such as the Music Man - Beeetlejuice situation. This book seemed to be borderline spreading misinformation in it's attempt to simply the economics of broadway. It can't be boiled down to a case study of 12 or so shows, as this book tries to... I hope this author continues to write as she's really passionate; but this book was an early, juvenile work.
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