Make It New
The History of Silicon Valley Design
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Make It New
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Narrated by:
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Sean Ptratt
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By:
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Barry N. Katz
About this listen
California's Silicon Valley is home to the greatest concentration of designers in the world: corporate design offices at flagship technology companies and volunteers at nonprofit NGOs; global design consultancies and boutique studios; research laboratories and academic design programs. Together they form the interconnected network that is Silicon Valley. Apple products are famously "designed in California", but, as Barry Katz shows in this first-ever, extensively illustrated history, the role of design in Silicon Valley began decades before Steve Jobs and Steve Wozniak dreamed up Apple in a garage.
Offering a thoroughly original view of the subject, Katz tells how design helped transform Silicon Valley into the most powerful engine of innovation in the world. From Hewlett-Packard and Ampex in the 1950s to Google and Facebook today, design has provided the bridge between research and development, art and engineering, technical performance and human behavior. Katz traces the origins of all of the leading consultancies - including IDEO, frog, and Lunar - and shows the process by which some of the world's most influential companies came to place design at the center of their business strategies. At the same time, universities, foundations, and even governments have learned to apply "design thinking" to their missions.
Drawing on unprecedented access to a vast array of primary sources and interviews with nearly every influential design leader - including Douglas Engelbart, Steve Jobs, and Don Norman - Katz reveals design to be the missing link in Silicon Valley's ecosystem of innovation.
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- Unabridged
-
Overall4 out of 5 stars 88
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Performance4 out of 5 stars 72
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Story4 out of 5 stars 74
Facebook's founding is legend: In a Harvard dorm, wunderkind Mark Zuckerberg invented a new way to connect with friends...and the rest is history. But for the people who actually molded this great idea into a game-changing $300 billion company, the experience was far more tumultuous and uncertain than we might expect. Mike Hoefflinger was one of those Facebook insiders.
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3 out of 5 stars
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mainly a tribute to the success of FB
- By Anonymous User on 10-07-18
By: Mike Hoefflinger
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What to Do When Machines Do Everything
- How to Get Ahead in a World of AI, Algorithms, Bots, and Big Data
- By: Malcolm Frank, Paul Roehrig, Ben Pring
- Narrated by: Eric Jason Martin
- Length: 7 hrs and 28 mins
- Unabridged
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Overall4.5 out of 5 stars 269
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Performance4.5 out of 5 stars 238
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Story4.5 out of 5 stars 237
What to Do When Machines Do Everything is a guidebook to succeeding in the next generation of the digital economy. When systems running on artificial intelligence can drive our cars, diagnose medical patients, and manage our finances more effectively than humans, it raises profound questions on the future of work and how companies compete.
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2 out of 5 stars
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Assumes that machine learning will grow very slow
- By Nathan Burnham on 05-06-17
By: Malcolm Frank, and others
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AI Superpowers
- China, Silicon Valley, and the New World Order
- By: Kai-Fu Lee
- Narrated by: Mikael Naramore
- Length: 9 hrs and 28 mins
- Unabridged
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Overall4.5 out of 5 stars 4,339
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Performance4.5 out of 5 stars 3,670
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Story4.5 out of 5 stars 3,668
In AI Superpowers, Kai-fu Lee argues powerfully that because of these unprecedented developments in AI, dramatic changes will be happening much sooner than many of us expected. Indeed, as the US-Sino AI competition begins to heat up, Lee urges the US and China to both accept and to embrace the great responsibilities that come with significant technological power.
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3 out of 5 stars
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Compelled to listen at 2x speed
- By LEE on 09-26-18
By: Kai-Fu Lee
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Human + Machine
- Reimagining Work in the Age of AI
- By: Paul R. Daugherty, H. James Wilson
- Narrated by: Jamie Renell
- Length: 5 hrs and 55 mins
- Unabridged
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Overall4 out of 5 stars 333
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Performance4.5 out of 5 stars 284
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Story4 out of 5 stars 284
Look around you. Artificial intelligence is no longer just a futuristic notion. It's here right now - in software that senses what we need, supply chains that "think" in real time, and robots that respond to changes in their environment. Twenty-first-century pioneer companies are already using AI to innovate and grow fast. The bottom line is this: Businesses that understand how to harness AI can surge ahead. Those that neglect it will fall behind. Which side are you on?
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3 out of 5 stars
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A golf course book
- By C. Surdak on 07-30-18
By: Paul R. Daugherty, and others
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The Code
- Silicon Valley and the Remaking of America
- By: Margaret O'Mara
- Narrated by: Nan McNamara
- Length: 19 hrs and 11 mins
- Unabridged
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Overall4.5 out of 5 stars 238
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Performance4.5 out of 5 stars 206
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Story4.5 out of 5 stars 205
Long before Margaret O'Mara became one of our most consequential historians of the American-led digital revolution, she worked in the White House of Bill Clinton and Al Gore in the earliest days of the commercial Internet. There, she saw firsthand how deeply intertwined Silicon Valley was with the federal government - and always had been - and how shallow the common understanding of the secrets of the Valley's success actually was.
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3 out of 5 stars
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Mostly good, but also irrating
- By Rodney on 12-20-20
By: Margaret O'Mara
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Digital Transformation
- Survive and Thrive in an Era of Mass Extinction
- By: Thomas M. Siebel
- Narrated by: Thomas M. Siebel
- Length: 9 hrs and 8 mins
- Unabridged
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Overall4.5 out of 5 stars 423
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Performance4 out of 5 stars 346
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Story4.5 out of 5 stars 346
The confluence of four technologies - elastic cloud computing, big data, artificial intelligence, and the internet of things - writes Siebel, is fundamentally changing how business and government will operate in the 21st century. Siebel masterfully guides listeners through a fascinating discussion of the game-changing technologies driving digital transformation and provides a roadmap to seize them as a strategic opportunity.
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5 out of 5 stars
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The bible for your Digital Transformation projects
- By GR7381 on 07-19-19
By: Thomas M. Siebel
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Group Genius
- The Creative Power of Collaboration
- By: Keith Sawyer
- Narrated by: Jonathan Marosz
- Length: 8 hrs and 4 mins
- Unabridged
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Overall4 out of 5 stars 80
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Performance4 out of 5 stars 47
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Story4.5 out of 5 stars 48
In this authoritative and fascinating new audiobook, Keith Sawyer, a psychologist at Washington University, tears down some of the most popular myths about creativity and erects new principles in their place. He reveals that creativity is always collaborative: even when you're alone. Sawyer's audiobook is filled with compelling stories about the inventions that changed our world.
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3 out of 5 stars
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Worth reading
- By Glenn on 12-29-10
By: Keith Sawyer
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The End of College
- Creating the Future of Learning and the University of Everywhere
- By: Kevin Carey
- Narrated by: James Yaegashi
- Length: 9 hrs and 57 mins
- Unabridged
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Overall4.5 out of 5 stars 72
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Performance4.5 out of 5 stars 53
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Story4 out of 5 stars 52
Exploding college prices and a flagging global economy, combined with the derring-do of a few intrepid innovators, have created a dynamic climate for a total rethinking of an industry that has remained virtually unchanged for a hundred years. In The End of College, Kevin Carey, an education researcher and writer, draws on years of in-depth reporting and cutting-edge research to paint a vivid and surprising portrait of the future of education.
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3 out of 5 stars
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40 pages of content inflated to 250 pages
- By Brian Dickinson on 04-28-15
By: Kevin Carey
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The World Is Flat
- Further Updated and Expanded
- By: Thomas L. Friedman
- Narrated by: Oliver Wyman
- Length: 27 hrs and 15 mins
- Unabridged
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Overall4 out of 5 stars 981
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Performance4 out of 5 stars 546
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Story4 out of 5 stars 544
When scholars write the history of the world twenty years from now, what will they say was the most crucial development in the first few years of the twenty-first century? The attacks on the World Trade Center on 9/11 and the Iraq war? Or the convergence of technology and events that allowed India, China, and so many other countries to become part of the global supply chain for services and manufacturing, creating an explosion of wealth in the middle classes of the world's two biggest nations?
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1 out of 5 stars
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If you like cliches...
- By Jonathan Shultz on 09-08-07
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Machine, Platform, Crowd
- Harnessing Our Digital Future
- By: Erik Brynjolfsson, Andrew McAfee
- Narrated by: Jeff Cummings
- Length: 10 hrs and 57 mins
- Unabridged
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Overall4.5 out of 5 stars 1,199
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Performance4.5 out of 5 stars 1,006
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Story4.5 out of 5 stars 1,001
In The Second Machine Age, Andrew McAfee and Erik Brynjolfsson predicted some of the far-reaching effects of digital technologies on our lives and businesses. Now they’ve written a guide to help listeners make the most of our collective future. Machine | Platform | Crowd outlines the opportunities and challenges inherent in the science fiction technologies that have come to life in recent years, like self-driving cars and 3D printers, online platforms for renting outfits and scheduling workouts, or crowd-sourced medical research and financial instruments.
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5 out of 5 stars
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Both How AND Why for Techies
- By Dan Collins on 08-11-17
By: Erik Brynjolfsson, and others
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The Chip
- How Two Americans Invented the Microchip and Launched a Revolution
- By: T.R. Reid
- Narrated by: Tom Perkins
- Length: 9 hrs and 32 mins
- Unabridged
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Overall4.5 out of 5 stars 54
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Performance5 out of 5 stars 40
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Story4.5 out of 5 stars 40
Barely 50 years ago a computer was a gargantuan, vastly expensive thing that only a handful of scientists had ever seen. The world's brightest engineers were stymied in their quest to make these machines small and affordable until the solution finally came from two ingenious young Americans. Jack Kilby and Robert Noyce hit upon the stunning discovery that would make possible the silicon microchip, a work that would ultimately earn Kilby the Nobel Prize for physics in 2000.
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3 out of 5 stars
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Great narration, sloppy writing
- By Constantly Learning on 10-06-22
By: T.R. Reid
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Conquering the Electron
- The Geniuses, Visionaries, Egomaniacs, and Scoundrels Who Built Our Electronic Age
- By: Derek Cheung, Eric Brach
- Narrated by: Eric Jason Martin
- Length: 14 hrs and 8 mins
- Unabridged
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Overall4.5 out of 5 stars 152
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Performance4.5 out of 5 stars 125
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Story5 out of 5 stars 124
Want to know how AT&T's Bell Labs developed semiconductor technology - and how its leading scientists almost came to blows in the process? Want to understand how radio and television work - and why RCA drove their inventors to financial ruin and early graves? Conquering the Electron offers these stories and more, presenting each revolutionary technological advance right alongside blow-by-blow personal battles that all too often took place.
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5 out of 5 stars
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Tech, science, engineering & the people behind it.
- By James S. on 05-29-20
By: Derek Cheung, and others
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Computing: A Concise History
- The MIT Press Essential Knowledge Series
- By: Paul E. Ceruzzi
- Narrated by: Tim Andres Pabon
- Length: 3 hrs and 56 mins
- Unabridged
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Overall4 out of 5 stars 60
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Performance4 out of 5 stars 51
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Story4 out of 5 stars 50
The history of computing could be told as the story of hardware and software or the story of the Internet or the story of "smart" handheld devices, with subplots involving IBM, Microsoft, Apple, Facebook, and Twitter. In this concise and accessible account of the invention and development of digital technology, computer historian Paul Ceruzzi offers a broader and more useful perspective. He identifies four major threads that run throughout all of computing's technological development.
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1 out of 5 stars
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Hard to Believe it an "MIT Press" Thing
- By Sam on 05-15-22
By: Paul E. Ceruzzi
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Applied Minds
- How Engineers Think
- By: Guru Madhavan
- Narrated by: Sean Pratt
- Length: 5 hrs and 22 mins
- Unabridged
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Overall4 out of 5 stars 100
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Performance4.5 out of 5 stars 87
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Story4 out of 5 stars 86
Through narratives and case studies spanning the brilliant history of engineering, Madhavan shows how the concepts of prototyping, efficiency, reliability, standards, optimization, and feedback are put to use in fields as diverse as transportation, retail, health care, and entertainment. Equal parts personal, practical, and profound, Applied Minds charts a path to a future where we apply strategies borrowed from engineering to create useful and inspired solutions to our most pressing challenges.
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5 out of 5 stars
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excellent edifying book; great narrator too.
- By Phillip on 01-16-22
By: Guru Madhavan
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Ask Your Developer
- How to Harness the Power of Software Developers and Win in the 21st Century
- By: Jeff Lawson
- Narrated by: Jeff Lawson
- Length: 9 hrs and 1 min
- Unabridged
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Overall4.5 out of 5 stars 379
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Performance5 out of 5 stars 305
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Story4.5 out of 5 stars 304
Jeff Lawson, developer turned CEO of Twilio (one of Bloomberg Businessweek's Top 50 Companies to Watch in 2021), creates a new playbook for unleashing the full potential of software developers in any organization, showing how to help management utilize this coveted and valuable workforce to enable growth, solve a wide range of business problems, and drive digital transformation.
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2 out of 5 stars
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Two and Half Stars
- By Anonymous User on 12-16-21
By: Jeff Lawson
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You Belong to the Universe
- Buckminster Fuller and the Future
- By: Jonathon Keats
- Narrated by: Josh Bloomberg
- Length: 5 hrs and 20 mins
- Unabridged
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Overall4 out of 5 stars 347
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Performance4.5 out of 5 stars 292
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Story4 out of 5 stars 289
A self-professed "comprehensive anticipatory design scientist", the inventor Buckminster Fuller (1895-1983) was undoubtedly a visionary. Fuller's creations often bordered on the realm of science fiction, ranging from the freestanding geodesic dome to the three-wheel Dymaxion car to a bathroom requiring neither plumbing nor sewage. Yet in spite of his brilliant mind and lifelong devotion to serving mankind, Fuller's expansive ideas were often dismissed, and have faded from public memory since his death.
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5 out of 5 stars
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Bucky, Bucky, Bucky
- By Amazon Customer on 08-25-18
By: Jonathon Keats
What listeners say about Make It New
Average customer ratingsReviews - Please select the tabs below to change the source of reviews.
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Overall4 out of 5 stars
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Performance5 out of 5 stars
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Story4 out of 5 stars
- Ryan M.
- 11-05-18
Great book
Overall great book and insights into design and how it shaped the Silicon Valley. Highly recommend for anyone interested in product design.
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