Magnetic Marketing
How to Attract a Flood of New Customers That Pay, Stay, and Refer
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Magnetic Marketing
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Narrated by:
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Rusty Shelton
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By:
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Dan S. Kennedy
About this listen
Magnetic Marketing® is a radical, dramatically different sea-change in the way new customers, clients, patients, or prospects are attracted and in the way products, services, businesses, and practices are advertised. It is a “change movement” that has established itself in over 136 different niches, business categories, industries, and professions, but is still also a “best kept secret” - its practitioners are in a “secret society”.
It - and only it - offers real protection from commoditization, Amazon-ization, price and profit destruction. It is soundly based on well-proven strategies dating from the turn of the century to the present. No academic theories, no vague “ideas”, no fads. No BS! Discover the makings of a system for your business’ sustainability and growth you can rely on. It is introduced to you in this important and timely book.
You have made a wise decision obtaining it. Bolt the door, bring out the device, and get started.
©2018 Dan S. Kennedy (P)2018 Dan S. KennedyListeners also enjoyed...
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- Unabridged
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Overall4 out of 5 stars 192
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Performance4.5 out of 5 stars 161
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Story4.5 out of 5 stars 164
Don't think you have what it takes to run a business? It's time to reconsider. Carrie Wilkerson offers the opportunity to live life on your terms. Want to start your workday with e-mail and coffee on the back patio? Want the flexibility of joining your fourth grader on an all-day field trip? Are you ready to take that vacation you’ve been planning for years? Then you have a choice to make, and The Barefoot Executive will help jump-start your transition. You’ll learn: Your “why.” The most important question.
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1 out of 5 stars
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Where is the substance?
- By David on 06-21-12
By: Carrie Wilkerson
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Shark Tank Jump Start Your Business
- How to Launch and Grow a Business from Concept to Cash
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Overall4 out of 5 stars 1,484
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Performance4 out of 5 stars 1,270
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Story4 out of 5 stars 1,267
From the ABC hit show Shark Tank, this book - filled with practical advice and introductions from the Sharks themselves - will be the ultimate resource for anyone thinking about starting a business or growing the one they have. Full of tips for navigating the confusing world of entrepreneurship, the book will intersperse words of wisdom with inspirational stories from the show.
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2 out of 5 stars
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Middle School material. Vague, no depth.
- By nate on 12-22-13
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UnMarketing, Second Edition
- Everything Has Changed and Nothing is Different
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- Unabridged
-
Overall4.5 out of 5 stars 54
-
Performance4.5 out of 5 stars 46
-
Story4.5 out of 5 stars 46
UnMarketing shows you how to unlearn the old ways and consistently attract and engage the right customers. You'll stop just pushing out your message and praying that it sticks somewhere. Potential and current customers want to be listened to and validated and have a platform to be heard - especially online. With UnMarketing, you'll create a relationship with your customers and make yourself the logical choice for their needs.
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5 out of 5 stars
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Authentic and genuine people
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Nothing to Lose, Everything to Gain
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Performance4.5 out of 5 stars 193
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Ryan Blair knows about building a business from the ground up. Like many entrepreneurs he had no formal business education. But he had great survival instincts, tenacity, and, above all, a "nothing to lose" mindset.Blair's middle-class childhood came to an abrupt end when his abusive father succumbed to drug addiction and abandoned the family. Blair and his mother moved to a bad neighborhood, and soon he was in and out of juvenile detention, joining a gang just to survive. Then his mother fell in love with a successful entrepreneur who took Ryan under his wing.
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3 out of 5 stars
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I wouldn't read it again
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Book Yourself Solid, Third Edition
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-
Performance5 out of 5 stars 174
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Book Yourself Solid has been one of the most popular marketing guides in the world for service-based businesses since its initial release in 2006. This new third edition includes updated and expanded strategies, techniques, and skills to help you get more clients and increase your take-home profits.
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5 out of 5 stars
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One of the best.
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By: Michael Port
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Reality Check
- Outsmarting, Outmanaging, and Outmarketing Your Competition
- By: Guy Kawasaki
- Narrated by: Paul Boehmer
- Length: 14 hrs and 53 mins
- Unabridged
-
Overall3.5 out of 5 stars 128
-
Performance4 out of 5 stars 53
-
Story4 out of 5 stars 55
In Silicon Valley slang, a "bozo explosion" is what causes a lean, mean, fighting machine of a company to slide into mediocrity. As Guy Kawasaki puts it, "If the two most popular words in your company are partner and strategic, and partner has become a verb, and strategic is used to describe decisions and activities that don't make sense"...then it's time for a reality check.
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3 out of 5 stars
-
The Reality of Reality Check
- By Ben on 08-18-09
By: Guy Kawasaki
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The Referral Engine
- Teaching Your Business to Market Itself
- By: John Jantsch
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- Length: 6 hrs and 49 mins
- Unabridged
-
Overall4 out of 5 stars 657
-
Performance4 out of 5 stars 369
-
Story4 out of 5 stars 361
The power of glitzy advertising and elaborate marketing campaigns is on the wane; word- of-mouth referrals are what drive business today. People trust the recommendation of a friend, family member, colleague, or even stranger with similar tastes over anything thrust at them by a faceless company. Most business owners believe that whether customers refer them is entirely out of their hands. But science shows that people can't help recommending products and services to their friends....
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5 out of 5 stars
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A misleading Title results in a hidden gem
- By Dean on 10-13-10
By: John Jantsch
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All In
- How Great Leaders Build Unstoppable Teams
- By: Mike Michalowicz
- Narrated by: Mike Michalowicz
- Length: 7 hrs and 39 mins
- Unabridged
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Overall4.5 out of 5 stars 73
-
Performance4.5 out of 5 stars 67
-
Story4.5 out of 5 stars 67
ALL IN is the pinnacle book in Mike Michalowicz's Entrepreneurship Simplified series, setting the standard for building high-performing teams in today’s challenging work environment. Whether dealing with remote work, flex schedules, or generational divides, ALL IN provides a proven framework for recruiting top talent, transforming underperformers into superstars, and cultivating a culture where every employee is as dedicated as an owner.
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5 out of 5 stars
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Outstanding
- By Lance Lawshe on 06-27-24
By: Mike Michalowicz
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High-Profit Prospecting
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- By: Mark Hunter CSP
- Narrated by: Sean Pratt
- Length: 6 hrs and 10 mins
- Unabridged
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Overall4.5 out of 5 stars 375
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Performance4.5 out of 5 stars 320
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Story4.5 out of 5 stars 316
As a salesperson, your pipeline is the key to your success. No matter what changes, that remains the same. Top producers prospect - and they do it all the time. "But how?" you ask, "In the age of the Internet, isn't cold-calling dead?" Now, in his new audiobook, sales expert Mark Hunter shatters costly prospecting myths and eliminates confusion about what works today.
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3 out of 5 stars
-
recycles a lot of common info
- By roland on 04-18-17
By: Mark Hunter CSP
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The Accidental Salesperson
- How to Take Control of Your Sales Career and Earn the Respect and Income You Deserve
- By: Chris Lytle
- Narrated by: Gregory Linington
- Length: 5 hrs and 46 mins
- Unabridged
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Overall4.5 out of 5 stars 271
-
Performance4.5 out of 5 stars 223
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Story4.5 out of 5 stars 221
Not all salespeople plan on a career in sales. Often, sales chooses them and suddenly they find themselves in a profession they aren't fully prepared for. The Accidental Salesperson is the answer, providing the advice and inspiration they need to master the essentials and hit the ground running. Fully updated to reflect the changes in the marketplace, the second edition provides a much-needed roadmap anyone can use to excel in sales.
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5 out of 5 stars
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First Day Confidence
- By Leela Vox on 01-12-19
By: Chris Lytle
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The Impact Equation
- Are You Making Things Happen or Just Making Noise?
- By: Chris Brogan, Julien Smith
- Narrated by: Chris Brogan, Julien Smith
- Length: 6 hrs and 41 mins
- Unabridged
-
Overall4 out of 5 stars 58
-
Performance4 out of 5 stars 46
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Story4 out of 5 stars 45
Three short years ago, when Chris Brogan and Julien Smith wrote their best seller, Trust Agents, being interesting and human on the Web was enough to build a significant audience. But now, everybody has a platform. The problem is that most of them are just making noise. In The Impact Equation, Brogan and Smith show that to make people truly care about what you have to say - you need more than just a good idea, trust among your audience, or a certain number of followers.
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5 out of 5 stars
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Almost as good as Contagious
- By Bruce on 05-15-13
By: Chris Brogan, and others
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Free Prize Inside!
- The Next Big Marketing Idea
- By: Seth Godin
- Narrated by: Seth Godin
- Length: 2 hrs and 58 mins
- Unabridged
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Overall4.5 out of 5 stars 167
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Performance4.5 out of 5 stars 106
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Story4.5 out of 5 stars 107
Purple Cow taught marketers the value of standing out from the herd, which is how companies like Krispy Kreme and JetBlue made it big. But it left readers hungry for more: How do you actually think up new Purple Cows? And how do you get them adopted by risk-averse Brown Cow companies? Free Prize Inside delivers those answers and much more.
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4 out of 5 stars
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Another gem from Seth
- By Daryl on 12-29-09
By: Seth Godin
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Think Big, Act Bigger
- The Rewards of Being Relentless
- By: Jeffrey W. Hayzlett, Jim Eber
- Narrated by: Jeffrey Hayzlett
- Length: 5 hrs and 40 mins
- Unabridged
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Overall4.5 out of 5 stars 49
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Performance4.5 out of 5 stars 44
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Story4.5 out of 5 stars 43
The most dangerous move in business is the failure to make a move. Global business celebrity and primetime Bloomberg Television host Jeffrey W. Hayzlett empowers business leaders to tie their visions to actions, advancing themselves past competitors and closer to their business dreams.
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5 out of 5 stars
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great book
- By MR.Salter on 03-16-16
By: Jeffrey W. Hayzlett, and others
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Story5 out of 5 stars 234
Writing copy that sells without seeming "salesy" can be tough, but is an essential business skill. How to Write Copy That Sells is a step-by-step guide to writing fast, easy-to-read, effective copy. It's for everyone who needs to write copy that brings in cash - including copywriters, freelancers, and entrepreneurs. In this audiobook, you'll find copywriting techniques for email marketing, web sites, social media, sales pages, ads, and direct mail.
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5 out of 5 stars
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Buy the print or kindle version. The narration is trash.
- By Julia Perrodin on 07-09-20
By: Ray Edwards
What listeners say about Magnetic Marketing
Average customer ratingsReviews - Please select the tabs below to change the source of reviews.
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Overall5 out of 5 stars
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Story5 out of 5 stars
- Matt
- 03-05-20
great book, great insight
great book, great insight. I feel good learning from someone who knows what they're talking about. ;-)
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Overall5 out of 5 stars
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Story5 out of 5 stars
- Thelly Mapp
- 09-22-22
An absolute must have
It takes the fog out of entrepreneurship and zero on the essentials to grow your business to stardom levels. Every business person must have this book regardless of your level or experience.
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Overall4 out of 5 stars
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Performance4 out of 5 stars
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Story3 out of 5 stars
- Adam S. Wegener
- 06-24-20
Good ideas for marketing
The book is short and easy to go through quickly. It has many good and practical suggestions for marketing a small business. I would not say the book is as radical as it claims to be. It is simple, makes sense, and I'm sure other people are saying similar ideas. Note: the entire book is also a sales pitch aimed at getting you to hire their company to do your marketing for you. overall I am glad I read it and will use the suggestions.
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Overall4 out of 5 stars
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Performance4 out of 5 stars
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Story4 out of 5 stars
- Freedomin10
- 10-06-22
I almost put this book down
Beware the first half of the book isn't the best and I almost stopped listening, but as I continued the second half was full of gold.
I have been studying digital marketing for 3 years and haven't heard some of these amazing principles from anyone.
I gave this book four stars because the first half was all fluff, but the second half was all gold!
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Overall5 out of 5 stars
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Performance5 out of 5 stars
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Story5 out of 5 stars
- Mark Bowser
- 07-17-23
Read/Listen to over and over again!
Dan Kennedy is a marketing genius! Can you really afford not to listen to him?
Mark Bowser
Author of “Sales Success” w/Zig Ziglar and “Thrown In”
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Overall5 out of 5 stars
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Story5 out of 5 stars
- Tony Bass
- 03-23-19
plumbers story is worth a million dollars alone!
actually the plumber story will only be worth $1000000 to you if you take action and follow the advice Dan reveals in this book. read it, listen to it or you'll miss out on a terrific plan to grow your business.
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6 people found this helpful
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Overall5 out of 5 stars
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Performance5 out of 5 stars
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Story5 out of 5 stars
- B G
- 03-19-19
👍👍👍👍👍👍👍👍👍👍
Dan Kennedy is AbSoLYteLY Amazing!!? highly recommended for every single business owner!I've been highly encouraged by dense material to find the correct customers for my business that will be satisfying to work with and generate profit
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Overall5 out of 5 stars
- Anonymous User
- 12-30-19
Straight to the point
Worth reading over and over again. Good book for entrepreneurs and business owners. Thanks Dan
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Overall5 out of 5 stars
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Story5 out of 5 stars
- Chad Foster
- 01-02-24
Highly recommended from Alex Chad
Great information if you follow it, you will win if you don’t give up!! You can do it!
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Overall5 out of 5 stars
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Performance4 out of 5 stars
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Story4 out of 5 stars
- Daniel
- 01-11-19
Great book
Very smooth and nice listening. Great stories from different industries. I wil recommend for any business.
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5 people found this helpful