LeBron, Inc.

The Making of a Billion-Dollar Athlete

By: Brian Windhorst

Narrated by: Chris Abell

From the New York Times best-selling author of Return of the King comes the story of LeBron James' incredible transformation from basketball star to sports and business mogul.

With eight straight trips to the NBA Finals, LeBron James has proven himself one of the greatest basketball players of all time. And like Magic Johnson and Michael Jordan before him, LeBron has also become a global brand and businessman who has altered the way professional athletes think about their value, maximize their leverage, and use their voice.

LeBron, Inc. tells the story of James' journey down the path to becoming a billionaire sports icon - his successes, his failures, and the lessons both have taught him along the way. With plenty of newsmaking tidbits about his roller coaster last season in Cleveland and high-profile move to the Lakers, LeBron, Inc. shows how James has changed the way most elite athletes manage their careers and how he launched a movement among his peers that may last decades beyond his playing days.

©2019 Brian Windhorst (P)2019 Hachette Audio

Critic reviews

"Windhorst knows himself some LeBron, as he demonstrates here in detailing how a basketball player transformed himself into a shrewd entrepreneur worth well over a billion dollars.... A fascinating look inside the prototype for the new corporate athlete." (Booklist)

Awesome book

I highly recommend this book If you are a fan or an aspiring business. Fantastic

Amazing

This book is one of the best business books I’ve ever read. It’s a business biography on Lebron James. Learned so much about the value of ownership and team leadership. This is a book I’ll gift to many friends in the years to come.

Informative, fast and inspiring.

Windhorst does an excellent job of sharing his knowledge, admiration and respect for James and his illustrious career. The book itself is a must read for not only the casual basketball fan, but those who look to better themselves. Lebrons journey is far from over and if we’re lucky, Windhorst will be there to guide us through it.

insight into a kingdom

great insight into what Lebron James and Paul have thought of when it comes to business and how it can better serve others

Awesome book!!!!!

This was a great read I literally could not put it down. There is so much detail and back stories it will inspire you to be your best!

Amazing story

I didn’t have the slightest inkling of the breadth and depth of Lebron until I read this book. If you like stories about athletes or business, this book is worth checking out!

The Amazing Off The Floor Talent!

I chose this book because I am drawn to reads about people. In reading this book I was afforded a lot more. I am a fan of Lebron James, and this back story of his behind the scene business practices and life transition were very intriguing. I want to go right out and partner with Lebron. It is well written and I feel shows all the subjects in a good light. It shows how we can learn from every experience. I continue to admire the intelligence of this man of many talents!

“Buy your own team. So you can play forever.”

The book should include some of the mentors from Akron. One of the most slept on factors in such greatness. “We don’t do good, we do great. Take your butt back until it’s great.” Coming in late to Troy’s(the real mentor secret people should know.) swim class. NYSP. Ask him..That’s my quote. I’m the swim coach from the first commercial he promised me to make for me in remeberance. I’m the #6. It’s my fraternity number and what I wore while training this man. Physically and mentally. And giving the knowledge and decisions we discussed..you see now. First and last commercial. Promise kept. That’s the real story. The swim coach from Akron. Me. #6 NYSP Swim Coach. Let’s talk Brian.

Great insight on how LeBron has built an empire

I was very impressed by the way the author shared so many details and stories. I highly recommend this book.

Great read on LeBron!

Great insights on where LeBron came from and his goals and plans. An entertaining read!